{"id":31225,"date":"2019-11-07T13:29:46","date_gmt":"2019-11-07T10:29:46","guid":{"rendered":"https:\/\/profaj.com\/yeni-yil-yaklasirken-hedef-kitleniz-ile-etkilesimi-artiracak-5-yontem\/"},"modified":"2019-11-18T18:03:06","modified_gmt":"2019-11-18T15:03:06","slug":"yeni-yil-yaklasirken-hedef-kitleniz-ile-etkilesimi-artiracak-5-yontem","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/yeni-yil-yaklasirken-hedef-kitleniz-ile-etkilesimi-artiracak-5-yontem\/","title":{"rendered":"Yeni Y\u0131l Yakla\u015f\u0131rken Hedef Kitleniz \u0130le Etkile\u015fimi Art\u0131racak 5 Y\u00f6ntem"},"content":{"rendered":"

Y\u0131l\u0131n en keyifli zamanlar\u0131, hediyele\u015fmenin ve dolay\u0131s\u0131 ile kar\u015f\u0131l\u0131kl\u0131 ileti\u015fimin \u00e7ok yo\u011fun ya\u015fand\u0131\u011f\u0131 bir d\u00f6nem olan y\u0131lba\u015f\u0131d\u0131r. Y\u0131lba\u015f\u0131, perakende sekt\u00f6r\u00fcn\u00fcn de en \u00e7ok ivme kazand\u0131\u011f\u0131 d\u00f6nemdir.\u00a0<\/span><\/p>\n

\"\"<\/span><\/p>\n

Y\u0131lba\u015f\u0131 i\u00e7in al\u0131\u015fveri\u015fi yolculu\u011fu, okullar\u0131n a\u00e7\u0131lmas\u0131ndan itibaren ba\u015flay\u0131p y\u0131lba\u015f\u0131 gecesinden sonra da devam eder. Yani \u00f6n\u00fcm\u00fczdeki 3-4 ayl\u0131k s\u00fcre i\u00e7erisinde kampanyalar\u0131n\u0131z\u0131 tam anlam\u0131yla haz\u0131r etmeniz lehinize olacakt\u0131r.<\/span><\/p>\n

T\u00fcketici davran\u0131\u015flar\u0131n\u0131 anlayabilmek ve y\u0131lba\u015f\u0131ndan sonraki kampanyalar\u0131n\u0131z i\u00e7in de do\u011fru bir yolda hareket edebilmek amac\u0131yla \u201carama trendleri\u201d size yol g\u00f6sterebilir.<\/span><\/p>\n

Daha \u00f6nce yap\u0131lm\u0131\u015f olan analizlere g\u00f6re; Avrupa, Ortado\u011fu ve Afrika b\u00f6lgesindeki t\u00fcketiciler her ge\u00e7en g\u00fcn \u00fcr\u00fcnlere daha kolay ula\u015fabilmeye \u00e7al\u0131\u015f\u0131yorlar ve maliyet tasarrufuna daha fazla \u00f6nem veriyorlar. Pazarlamac\u0131lar\u0131n, bu fakt\u00f6rlere \u00f6nem veren t\u00fcketicilerle etkile\u015fim kurup, ihtiya\u00e7 duyduklar\u0131 \u00fcr\u00fcn ve hizmetleri sunmak i\u00e7in kullanabilecekleri be\u015f y\u00f6ntem ise \u015fu \u015fekilde:<\/span><\/p>\n

1. Net olun<\/span><\/h3>\n

Al\u0131\u015fveri\u015flerin yo\u011fun oldu\u011fu zamanlarda, m\u00fc\u015fteriler online al\u0131\u015fveri\u015f yerine fiziksel\u00a0 ma\u011fazadan al\u0131\u015fveri\u015f etmek isteyebiliyor. Ma\u011fazalar\u0131n a\u00e7\u0131l\u0131\u015f saatleri de bu d\u00f6nemlerde daha ge\u00e7 kapan\u0131p daha erken a\u00e7\u0131labilece\u011fi i\u00e7in ma\u011fazalar\u0131n \u00e7al\u0131\u015fma saatleri s\u0131k\u00e7a arat\u0131l\u0131yor. <\/span><\/p>\n

\u00c7\u00f6z\u00fcm: <\/b>M\u00fc\u015fterilerinizin, fiziksel ma\u011fazan\u0131z\u0131n a\u00e7\u0131k oldu\u011fu g\u00fcnleri ve saatleri kolayca g\u00f6rmelerini sa\u011flayacak reklam uzant\u0131lar\u0131 kullanmakt\u0131r.<\/span><\/p>\n

2. Kolay ula\u015f\u0131l\u0131r olun<\/span><\/h3>\n

T\u00fcketiciler, al\u0131\u015fveri\u015f listelerini tamamlamaya \u00e7al\u0131\u015f\u0131rken ihtiya\u00e7 duyduklar\u0131 an yard\u0131m alabilmek istiyor.\u00a0<\/span><\/p>\n

\u00c7\u00f6z\u00fcm:<\/b> Google Haritalar’da yerel arama a\u011f\u0131 reklamlar\u0131n\u0131z\u0131 g\u00f6sterin. B\u00f6ylece, t\u00fcketicilerin en yak\u0131ndaki ma\u011fazan\u0131z i\u00e7in yol tarifi almas\u0131n\u0131 sa\u011flay\u0131n.<\/span><\/p>\n

\"\"<\/span><\/h3>\n

3. C\u00f6mert olun<\/span><\/h3>\n

T\u00fcketiciler her g\u00fcn kendilerine alacak yeni bir \u015fey buluyor ve bir\u00e7o\u011fu da bu i\u015flemlerden tasarruf etmeyi istiyor. Yaln\u0131zca hediye al\u0131rken de\u011fil, internette sipari\u015f edilebilen yemekler ve g\u00fcnl\u00fck ihtiya\u00e7lar i\u00e7in de f\u0131rsat aray\u0131\u015f\u0131ndalar.\u00a0<\/span><\/p>\n

\u00c7\u00f6z\u00fcm:<\/b> T\u00fcketicilerin sitenizde inceledi\u011fi, ancak sat\u0131n almad\u0131\u011f\u0131 bir \u00fcr\u00fcn\u00fcn foto\u011fraf\u0131n\u0131 i\u00e7eren yeniden pazarlama reklamlar\u0131n\u0131 kullan\u0131n. Bu reklamlara, o an sundu\u011funuz indirim f\u0131rsatlar\u0131n\u0131 ve kodlar\u0131n\u0131 da ekleyin.<\/span><\/p>\n

4. Yard\u0131ma haz\u0131r olun<\/span><\/h3>\n

Y\u0131l\u0131n bu zamanlar\u0131nda daha fazla \u00fcr\u00fcn sat\u0131ld\u0131k\u00e7a ve kargo miktarlar\u0131 artt\u0131k\u00e7a, sipari\u015flerin gecikme veya kaybolma ihtimali de do\u011fru orant\u0131l\u0131 olarak art\u0131yor. Bu da m\u00fc\u015fterilerin al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 firma ile ilgili aramalar\u0131n\u0131 sorgulamas\u0131na neden oluyor.\u00a0<\/span><\/p>\n

\u00c7\u00f6z\u00fcm:<\/b> Online sohbet se\u00e7ene\u011fi sunarak m\u00fc\u015fterilerin sorunlar\u0131na yard\u0131mc\u0131 olun. Pazarlama mesajlar\u0131nda tahmini g\u00f6nderim zamanlar\u0131n\u0131 belirtin. Ayr\u0131ca reklamlar\u0131n\u0131za geri say\u0131m ekleyerek m\u00fc\u015fterilerin \u00fcr\u00fcnlerini zaman\u0131nda teslim almalar\u0131n\u0131 sa\u011flay\u0131n.<\/span><\/p>\n

5. Do\u011fru terimleri bulun<\/span><\/h3>\n

Bu d\u00f6nemde yo\u011fun bir al\u0131\u015fveri\u015f trafi\u011fi olmas\u0131 sebebiyle bir \u00fcr\u00fcn i\u00e7in binlerce arama terimi yaz\u0131labiliyor.\u00a0<\/span><\/p>\n

\u00c7\u00f6z\u00fcm:<\/b> Google Ads Anahtar Kelime Planlay\u0131c\u0131, daha bilin\u00e7li bir arama kampanyas\u0131n\u0131 planlayabilmeniz i\u00e7in alakal\u0131 anahtar kelimeleri ve teklif tahminlerini olu\u015fturuyor.<\/span><\/p>\n

Sonu\u00e7 olarak reklamverenler ve markalar i\u00e7in pazarlama stratejilerini yeniden g\u00f6zden ge\u00e7irmenin tam zaman\u0131. T\u00fcketicilere onlar\u0131n istedi\u011fi ve yard\u0131mc\u0131 olabilece\u011fi \u015fekilde hizmet ve destek sunun. Herkesin hem online, hem de offline platformda aktif oldu\u011fu y\u0131lba\u015f\u0131 d\u00f6neminde sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rma \u015fans\u0131n\u0131 ka\u00e7\u0131rmay\u0131n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Y\u0131l\u0131n en keyifli zamanlar\u0131, hediyele\u015fmenin ve dolay\u0131s\u0131 ile kar\u015f\u0131l\u0131kl\u0131 ileti\u015fimin \u00e7ok yo\u011fun ya\u015fand\u0131\u011f\u0131 bir d\u00f6nem olan y\u0131lba\u015f\u0131d\u0131r. Y\u0131lba\u015f\u0131, perakende sekt\u00f6r\u00fcn\u00fcn de en \u00e7ok ivme kazand\u0131\u011f\u0131 d\u00f6nemdir.\u00a0 Y\u0131lba\u015f\u0131 i\u00e7in al\u0131\u015fveri\u015fi yolculu\u011fu, okullar\u0131n a\u00e7\u0131lmas\u0131ndan itibaren ba\u015flay\u0131p y\u0131lba\u015f\u0131 gecesinden sonra da devam eder. Yani \u00f6n\u00fcm\u00fczdeki 3-4 ayl\u0131k s\u00fcre i\u00e7erisinde kampanyalar\u0131n\u0131z\u0131 tam anlam\u0131yla haz\u0131r etmeniz lehinize olacakt\u0131r. T\u00fcketici davran\u0131\u015flar\u0131n\u0131…<\/p>\n","protected":false},"author":1,"featured_media":30948,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[],"yst_prominent_words":[],"class_list":["post-31225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31225"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/30948"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31225"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}