{"id":31227,"date":"2019-10-03T17:30:20","date_gmt":"2019-10-03T14:30:20","guid":{"rendered":"https:\/\/profaj.com\/google-urunleri-ile-satislari-artirin\/"},"modified":"2019-11-18T18:03:08","modified_gmt":"2019-11-18T15:03:08","slug":"google-urunleri-ile-satislari-artirin","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/google-urunleri-ile-satislari-artirin\/","title":{"rendered":"Google \u00dcr\u00fcnleri \u0130le Sat\u0131\u015flar\u0131 Art\u0131r\u0131n"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Aylardan Ekim olmu\u015fken ve y\u0131l sonuna do\u011fru yava\u015f yava\u015f yakla\u015f\u0131rken herkeste bir al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 ba\u015fl\u0131yor. \u00d6nce Kas\u0131m&#8217;da Black Friday, ard\u0131ndan Y\u0131lba\u015f\u0131 derken, insanlar\u0131n g\u00f6z\u00fc al\u0131\u015fveri\u015f yapmaktan ba\u015fka bir \u015feyi g\u00f6rmez oluyor. Ama ma\u011fazalardan al\u0131\u015fveri\u015f yapmak veya \u00fcr\u00fcn i\u00e7in kataloglar\u0131 ara\u015ft\u0131rmak son derece geleneksel kal\u0131yor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7\u00fcnk\u00fc \u00e7a\u011f\u0131m\u0131z itibariyle insanlar\u0131n zaman\u0131 \u00e7ok de\u011ferli. Ma\u011faza ma\u011faza gezen ve ne alaca\u011f\u0131na orada karar verenleri g\u00f6rmek yok denecek kadar az. Bu sebeple odaklanmam\u0131z gereken nokta: \u0130nternet!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u0131\u015fveri\u015flerin bu denli yo\u011fun oldu\u011fu zamanlarda da kampanyalar\u0131 planlarken \u00e7ok dikkat etmek gerekiyor. Y\u0131l\u0131n bu zamanlar\u0131nda t\u00fcketiciler ile ilgili dikkat etmeniz gereken noktalardan baz\u0131lar\u0131n\u0131 \u015f\u00f6yle a\u00e7\u0131klayabiliriz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Her t\u00fcketicinin zevkinin farkl\u0131 oldu\u011funu g\u00f6z \u00f6n\u00fcnde bulundurup kampanyalar\u0131 bu do\u011frultuda ki\u015fiselle\u015ftirin.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00fcketicinin kendi zevkine g\u00f6re istedi\u011fini bulmas\u0131 i\u00e7in devaml\u0131 olarak Online ve Offline kanallardan ara\u015ft\u0131rma halinde oldu\u011funu unutmay\u0131n, bu sebeple kampanyalar\u0131n\u0131z\u0131 devaml\u0131 olarak g\u00fcncelleyin.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Black Friday tek ba\u015f\u0131na \u00f6nemli bir g\u00fcn olsa dahi olu\u015fturulacak kampanyalar\u0131 bu etkinlikle s\u0131n\u0131rl\u0131 b\u0131rakmamal\u0131; m\u00fc\u015fterinin devaml\u0131l\u0131\u011f\u0131n\u0131n sa\u011flanabilmesi i\u00e7in yapaca\u011f\u0131n\u0131z kampanyay\u0131 al\u0131\u015fveri\u015f yolculu\u011funun bir par\u00e7as\u0131 olarak g\u00f6rmelisiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00fcketicinin Online&#8217;da al\u0131\u015fveri\u015f yaparken g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fu en \u00f6nemli unsurlardan biri fiyatt\u0131r. Bu sebeple fiyat\u0131 indiren promosyon \/ indirim kodu gibi bile\u015fenlerin size olumlu geri d\u00f6n\u00fc\u015f sa\u011flayaca\u011f\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurun.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar\u0131n, \u00fcr\u00fcn\u00fc sat\u0131n ald\u0131\u011f\u0131 ki\u015finin envanter bilgilerini bilmesinin onlara g\u00fcven verdi\u011fini ve daha iyi bir al\u0131\u015fveri\u015f deneyimi sunaca\u011f\u0131n\u0131 da bilmelisiniz.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Online kanallar\u0131n bu kadar getiri sa\u011flad\u0131\u011f\u0131 bu zamanda, sat\u0131c\u0131lar\u0131n; \u0130nternetteki varl\u0131\u011f\u0131n\u0131 m\u00fcmk\u00fcn oldu\u011funca geni\u015fletmek ve verimli bir al\u0131\u015fveri\u015f sezonu ge\u00e7irmeleri i\u00e7in bir\u00e7ok f\u0131rsat\u0131 var. Bu f\u0131rsat\u0131 ger\u00e7ekle\u015ftirmenin yollar\u0131ndan biri Arama, YouTube ve Haritalar gibi Google \u00fcr\u00fcnlerini kullanmaktan ge\u00e7iyor. Avrupa, Orta Do\u011fu ve Afrika b\u00f6lgelerinde ya\u015fayan t\u00fcketicilerin yakla\u015f\u0131k d\u00f6rtte \u00fc\u00e7\u00fc Google \u00fcr\u00fcnlerinden birini kulland\u0131\u011f\u0131n\u0131 belirtiyor. Bu \u00fcr\u00fcnler \u00f6zellikle kampanyalar\u0131n\u0131z\u0131 \u015fekillendirmeniz, do\u011fru m\u00fc\u015fterilerle ba\u011flant\u0131 kurman\u0131z ve d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rman\u0131z konusunda fazlas\u0131yla etkili olacakt\u0131r. Bu a\u015famada deneyebilece\u011finiz birka\u00e7 farkl\u0131 yakla\u015f\u0131m \u015fu \u015fekildedir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Verileri kullanarak i\u015fletmenize h\u0131z kazand\u0131r\u0131n.<\/span><\/li>\n<\/ul>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">\u0130li\u015fkilendirme modelinizi de\u011fi\u015ftirin: Veriye dayal\u0131 ili\u015fkilendirme modeli kulland\u0131\u011f\u0131n\u0131zda, kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn\u00fc sat\u0131n almadan \u00f6nce son t\u0131klad\u0131klar\u0131 yerde de\u011fil, al\u0131\u015fveri\u015f yolculu\u011funun tamam\u0131nda verileri etkili \u015fekilde yakal\u0131yor ve ili\u015fkilendirme modelini do\u011fru \u015fekilde kuruyor olacaks\u0131n\u0131z. Bu da, uzun yolculukta sizi yanl\u0131\u015f sapmalardan kurtaracakt\u0131r.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Makine \u00f6\u011frenimini kullan\u0131n: Reklamlar\u0131n\u0131z\u0131n g\u00f6sterilmesine neden olan teklifler belirlenirken, her bir m\u00fc\u015fterinin i\u015fletmenize katabilece\u011fi de\u011ferin temel al\u0131nd\u0131\u011f\u0131ndan emin olun. (\u00d6rne\u011fin <\/span><i><span style=\"font-weight: 400;\">Ak\u0131ll\u0131 Al\u0131\u015fveri\u015f Kampanyalar\u0131<\/span><\/i><span style=\"font-weight: 400;\">: m\u00fc\u015fterilerin \u00fcr\u00fcnlerinizi Arama, YouTube, Gmail ve Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131&#8217;nda bulmalar\u0131n\u0131 sa\u011flar. Ayr\u0131ca her bir kampanyay\u0131 hedeflerinize ula\u015facak \u015fekilde optimize edebilirsiniz.)<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sat\u0131n alma yolculuklar\u0131n\u0131n her a\u015famas\u0131nda m\u00fc\u015fterilerle ba\u011flant\u0131 kurun.<\/span><\/li>\n<\/ul>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Kitleleriniz hakk\u0131nda bilgi edinin: Google&#8217;\u0131n analizlerini kullanmak (ya\u015f, cinsiyet, demografik bilgiler vb.) t\u00fcketicilerle do\u011fru zamanda ve do\u011fru \u015fekilde ileti\u015fim kurman\u0131z\u0131 sa\u011flayabilir.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Yolculuk s\u0131ras\u0131nda m\u00fc\u015fterilerinizle devaml\u0131 ileti\u015fimde olun: M\u00fc\u015fterilerinize sat\u0131n alma yolculu\u011funun karma\u015f\u0131k yollar\u0131nda destek sa\u011flayabilir ve bu olumlu etkile\u015fim ile daha fazla t\u00fcketiciyi sizden al\u0131\u015fveri\u015f yapmaya te\u015fvik edebilirsiniz.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Y\u00fcksek de\u011fer sa\u011flayacak yeni t\u00fcketicilere ula\u015f\u0131n: T\u00fcrkiye&#8217;de t\u00fcketiciler ne alacaklar\u0131na ve nereden alacaklar\u0131na karar verirken birden fazla siteyi ziyaret ediyor. Bu noktada, <\/span><i><span style=\"font-weight: 400;\">Benzer Kitleler<\/span><\/i><span style=\"font-weight: 400;\"> \u00f6zelli\u011fi yeni t\u00fcketicilerle ba\u011flant\u0131 kurman\u0131z\u0131 sa\u011flayabilir.<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yeni d\u00f6n\u00fc\u015f\u00fcm f\u0131rsatlar\u0131 bulun.<\/span><\/li>\n<\/ul>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Daima haz\u0131rl\u0131kl\u0131 olun: \u00c7al\u0131\u015fma saatleri d\u0131\u015f\u0131nda ve \u00f6ng\u00f6r\u00fclemeyen d\u00f6nemsel yo\u011funluklar olu\u015ftu\u011funda talepleri kar\u015f\u0131layabilmek i\u00e7in b\u00fct\u00e7eleri esnek tutun.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Hemen harekete ge\u00e7meye te\u015fvik edin: Bu al\u0131\u015fveri\u015f sezonunda yay\u0131nlad\u0131\u011f\u0131n\u0131z t\u00fcm \u00f6zel teklifler veya promosyonlar\u0131 vurgulamak i\u00e7in <\/span><i><span style=\"font-weight: 400;\">eklentiler<\/span><\/i><span style=\"font-weight: 400;\"> kullan\u0131n.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nlar\u0131 \u015fimdiden harekete ge\u00e7ti bile. \u0130\u015fletmenizin ya da markan\u0131z\u0131n, y\u0131l\u0131n son \u00e7eyre\u011findeki gelirlerini ve d\u00f6n\u00fc\u015f\u00fcmlerini art\u0131r\u0131p k\u00e2r elde etmesini istiyorsan\u0131z, do\u011fru stratejilerle do\u011fru ad\u0131mlar atmay\u0131 unutmay\u0131n!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aylardan Ekim olmu\u015fken ve y\u0131l sonuna do\u011fru yava\u015f yava\u015f yakla\u015f\u0131rken herkeste bir al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 ba\u015fl\u0131yor. \u00d6nce Kas\u0131m&#8217;da Black Friday, ard\u0131ndan Y\u0131lba\u015f\u0131 derken, insanlar\u0131n g\u00f6z\u00fc al\u0131\u015fveri\u015f yapmaktan ba\u015fka bir \u015feyi g\u00f6rmez oluyor. Ama ma\u011fazalardan al\u0131\u015fveri\u015f yapmak veya \u00fcr\u00fcn i\u00e7in kataloglar\u0131 ara\u015ft\u0131rmak son derece geleneksel kal\u0131yor.\u00a0 \u00c7\u00fcnk\u00fc \u00e7a\u011f\u0131m\u0131z itibariyle insanlar\u0131n zaman\u0131 \u00e7ok de\u011ferli. Ma\u011faza ma\u011faza gezen ve&#8230;<\/p>\n","protected":false},"author":1,"featured_media":30750,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[],"yst_prominent_words":[],"class_list":["post-31227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31227"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/30750"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31227"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}