{"id":31228,"date":"2019-07-09T13:02:07","date_gmt":"2019-07-09T10:02:07","guid":{"rendered":"https:\/\/profaj.com\/profaj-dijital-medya-guncellemeleri-haziran\/"},"modified":"2019-11-18T18:03:08","modified_gmt":"2019-11-18T15:03:08","slug":"profaj-dijital-medya-guncellemeleri-haziran","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/profaj-dijital-medya-guncellemeleri-haziran\/","title":{"rendered":"Profaj Dijital Medya G\u00fcncellemeleri \/ Haziran"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0Yaz s\u0131caklar\u0131 sabah ak\u015fam kendini hissettirmeye devam ederken, dijital mecralarda Haziran ay\u0131 \u00f6ne \u00e7\u0131kan g\u00fcncellemeleri ile b\u00f6yle ge\u00e7ti:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Instagram\u2019\u0131n Yeni Reklam Alan\u0131: Ke\u015ffet<\/b><\/li>\n<\/ul>\n<p><b>\u00a0\u00a0\u00a0\u00a0\u00a0<\/b><span style=\"font-weight: 400;\">Sahip oldu\u011fu reklam a\u011flar\u0131na yenilerini eklemekten yorulmayan Instagram, yeni reklam alan\u0131n\u0131 Instagram Ke\u015ffet olarak belirledi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0Instagram kullan\u0131c\u0131lar\u0131n\u0131n %50\u2019sinin g\u00fcnl\u00fck olarak ziyaret etti\u011fi belirtilen ke\u015ffet alan\u0131na; hikayeler, IGTV videolar\u0131 gibi yeni \u00f6zellikler katan Instagram, son olarak art\u0131k video ve foto\u011fraf i\u00e7erikli reklamlar\u0131n ke\u015ffette de yer alaca\u011f\u0131n\u0131 bildirdi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0Bu g\u00fcncelleme ile, yepyeni bir reklam alan\u0131 kazanan Instagram, daha fazla reklam geliri elde etmeyi ve sahip oldu\u011fu kitleyi daha da artt\u0131rmay\u0131 hedefliyor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Youtube\u2019da AR Reklamlar\u0131<\/b><\/li>\n<\/ul>\n<p><b>\u00a0\u00a0\u00a0\u00a0\u00a0<\/b><span style=\"font-weight: 400;\">Google, yaz aylar\u0131nda Youtube \u00fczerinden i\u015fleme alaca\u011f\u0131 AR (Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik) reklam modelinin duyurusunu yapt\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00d6ncelikle makyaj videolar\u0131 i\u00e7in kullan\u0131ma al\u0131nan \u201cVirtual Try On\u201d \u00f6zelli\u011fi ile, izledi\u011finiz videodaki makyaj malzemelerini, telefonunuzun ekran\u0131ndan deneyebileceksiniz. \u0130lk olarak MAC Cosmetic taraf\u0131ndan kullan\u0131lan \u00f6zellik, ku\u015fkusuz ki \u00f6n\u00fcm\u00fczdeki zamanlarda bir\u00e7ok marka taraf\u0131ndan s\u0131kl\u0131kla kullan\u0131lacak.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u015eu anda test a\u015famas\u0131nda olan AR Reklamlar\u0131, \u00e7ok uzun bir s\u00fcre beklenmeden yayg\u0131n bir \u015fekilde kullan\u0131lmaya ba\u015flanacak gibi g\u00f6r\u00fcn\u00fcyor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Instagram\u2019da Stop-Motion Hikayeler<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0Platformunda yarat\u0131c\u0131 i\u00e7eriklerin yer almas\u0131na olduk\u00e7a \u00f6nem veren ve bu tarz i\u00e7eriklerin artmas\u0131 i\u00e7in fazlas\u0131yla \u00e7aba harcayan Instagram, yine bu tarzda bir g\u00fcncelleme ile, hikayelere stop-motion \u00f6zelli\u011fini ekliyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0Daha \u00f6nce de bir\u00e7ok g\u00fcncellemeyi hen\u00fcz test a\u015famas\u0131ndayken kullan\u0131c\u0131lara duyuran Jane Manchun Wong\u2019un ortaya \u00e7\u0131kard\u0131\u011f\u0131 bu \u00f6zellik ile, hikaye sekmesine stop-motion arac\u0131 geliyor. \u015eu anl\u0131k sadece 10 kareyi destekleyen bu \u00f6zellik ile, \u00e7ekti\u011finiz foto\u011fraflar\u0131 stop-motion \u015feklinde video haline getirebileceksiniz. \u00d6zellikle yarat\u0131c\u0131 i\u00e7erik \u00fcreticilerinin i\u015flerini olduk\u00e7a kolayla\u015ft\u0131ran bu \u00f6zellik, sorunsuz \u00e7al\u0131\u015ft\u0131\u011f\u0131 takdirde, hem i\u015f y\u00fck\u00fc hem de zaman a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck bir verimlilik sa\u011flayacak gibi g\u00f6r\u00fcn\u00fcyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0Hen\u00fcz ne zaman kullan\u0131ma sunulaca\u011f\u0131 belli olmayan g\u00fcncelleme i\u00e7in \u00e7ok fazla beklemeyece\u011fiz gibi g\u00f6r\u00fcn\u00fcyor. Zira elde edilen g\u00f6r\u00fcnt\u00fclerde, hikayeler sekmesinde bu se\u00e7ene\u011fe \u00f6zel bir ikon ve test videolar\u0131 bulunuyor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Facebook\u2019ta Payla\u015f\u0131m Hedefleme<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0Facebook, beklenmedik ilgin\u00e7 bir g\u00fcncelleme ile, organik payla\u015f\u0131mlar\u0131n hedefleme se\u00e7ene\u011fine yeni bir \u00f6zellik ekledi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0Daha \u00f6nce; herkes, belirlenen ki\u015filer gibi se\u00e7enekler olan hedeflemede, art\u0131k Facebook\u2019ta payla\u015f\u0131m yaparken postunuzu, sayfan\u0131z\u0131n \u201ctop fans\u201d \u015feklinde tabir edilen en s\u0131k\u0131 takip\u00e7ilerine y\u00f6nelik de hedefleyebiliyorsunuz. Instagram hikayelerindeki \u201cen yak\u0131n arkada\u015flar\u201d se\u00e7ene\u011fi ile benzerlik g\u00f6steren bu g\u00fcncelleme ile mevcut etkile\u015fimi ve payla\u015f\u0131mlar\u0131n etkinli\u011fini artt\u0131rmak hedefleniyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0Baz\u0131 sayfalar i\u00e7in hali haz\u0131rda aktif olan bu \u00f6zellik, san\u0131yoruz ki \u00e7ok uzun s\u00fcrmeden t\u00fcm sayfalar i\u00e7in kullan\u0131ma a\u00e7\u0131k hale getirilecek.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Instagram Mobil Veri Kullan\u0131m\u0131n\u0131 D\u00fc\u015f\u00fcr\u00fcyor<\/b><\/li>\n<\/ul>\n<p><b>\u00a0\u00a0\u00a0\u00a0\u00a0<\/b><span style=\"font-weight: 400;\">Son d\u00f6nemlerde getirdi\u011fi radikal g\u00fcncellemelerle <\/span><a href=\"https:\/\/profaj.com\/blog\/?lang=en\"><span style=\"font-weight: 400;\">Profaj Dijital Medya G\u00fcncellemeleri\u2019nin<\/span><\/a><span style=\"font-weight: 400;\"> y\u0131ld\u0131z\u0131 her ay Instagram oluyor. \u00d6zellikle getirdi\u011fi bu g\u00fcncelleme ile birlikte Instagram, kullan\u0131c\u0131lar\u0131n\u0131 olduk\u00e7a sevindirdi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0Foto\u011fraf ve video temelli olan uygulama, zaman\u0131n\u0131n \u00e7o\u011funu Instagram\u2019da ge\u00e7iren kullan\u0131c\u0131lara mobil veri kullan\u0131m\u0131 konusunda olduk\u00e7a sorun yarat\u0131yordu. Getirilen g\u00fcncelleme ile birlikte sunulan se\u00e7enekler sayesinde, mobil cihazlar daha az veri t\u00fcketerek, sayfalar aras\u0131nda daha h\u0131zl\u0131 y\u00fcklemeler yapabilecek. S\u0131ras\u0131yla \u201cAyarlar &#8211; Hesap &#8211; H\u00fccresel Veri Kullan\u0131m\u0131\u201d sekmelerini kullanarak y\u00fcksek boyutlu g\u00f6rsellerin \u00f6nden y\u00fcklenmesini engelleyebiliyorsunuz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0Yapt\u0131\u011f\u0131 g\u00fcncellemeler ile platformunu s\u00fcrekli g\u00fcncel ve aktif tutmaya \u00f6zen g\u00f6steren Instagram, aktif etti\u011fi bu kullan\u0131c\u0131 dostu g\u00fcncelleme ile beklentileri de kar\u015f\u0131lad\u0131.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0Haziran ay\u0131nda bu g\u00fcncellemelerin d\u0131\u015f\u0131nda ya\u015fanan ilgi \u00e7ekici bir olay, t\u00fcm d\u00fcnyan\u0131n g\u00fcndemine oturdu&#8230;<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Radiohead\u2019in Ba\u015far\u0131l\u0131 Kriz Y\u00f6netimi<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0D\u00fcnyaca \u00fcnl\u00fc m\u00fczik grubu Radiohead, Haziran ay\u0131 i\u00e7inde ya\u015fad\u0131\u011f\u0131 siber sald\u0131r\u0131 kar\u015f\u0131s\u0131nda sergiledi\u011fi kriz y\u00f6netimi ile d\u00fcnyan\u0131n en b\u00fcy\u00fck markalar\u0131na adeta ders verdi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0Grubun 1997\u2019de piyasaya sundu\u011fu \u201cOK Computer\u201d alb\u00fcm\u00fcne ait ses kay\u0131tlar\u0131n\u0131n i\u00e7inde bulundu\u011fu minidisk\u2019i hackleyen h\u0131rs\u0131zlar, kay\u0131tlar\u0131n s\u0131zd\u0131r\u0131lmamas\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda gruptan fidye istedi. Bu durum kar\u015f\u0131s\u0131nda h\u0131zl\u0131 bir \u015fekilde reaksiyon g\u00f6steren grup \u00fcyeleri, ele ge\u00e7irilen 18 saatlik alb\u00fcm kay\u0131tlar\u0131n\u0131 18 g\u00fcnl\u00fc\u011f\u00fcne 18 pound kar\u015f\u0131s\u0131nda sat\u0131\u015fa sundu. Gelirinin, iklim de\u011fi\u015fikli\u011fi ile ilgili \u00e7al\u0131\u015fmalar y\u00fcr\u00fcten Extinction Rebellion hareketine ba\u011f\u0131\u015flanaca\u011f\u0131 duyurulan bu ses kay\u0131tlar\u0131 sat\u0131\u015f\u0131 grubun hayranlar\u0131 taraf\u0131ndan b\u00fcy\u00fck bir ilgiyle kar\u015f\u0131land\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0Ya\u015fad\u0131klar\u0131 krizi kusursuz bir \u015fekilde y\u00f6neten Radiohead grubu, krizi atlatman\u0131n yan\u0131 s\u0131ra hayranlar\u0131 ile aralar\u0131ndaki ba\u011f\u0131 kuvvetlendirdi, ayn\u0131 zamanda ba\u015far\u0131l\u0131 bir sosyal sorumluluk kampanyas\u0131na da imza atm\u0131\u015f oldu.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yaz s\u0131caklar\u0131 sabah ak\u015fam kendini hissettirmeye devam ederken, dijital mecralarda Haziran ay\u0131 \u00f6ne \u00e7\u0131kan g\u00fcncellemeleri ile b\u00f6yle ge\u00e7ti:<\/p>\n","protected":false},"author":1,"featured_media":30134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[535,536,537,538],"class_list":["post-31228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-dijital-medya-en","tag-guncelleme-en","tag-profaj-guncellemeleri-en","tag-sosyal-medya-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31228"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/30134"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}