{"id":31229,"date":"2019-06-24T14:10:37","date_gmt":"2019-06-24T11:10:37","guid":{"rendered":"https:\/\/profaj.com\/universite-tercih-doneminde-yaninizdayiz\/"},"modified":"2019-11-18T18:03:10","modified_gmt":"2019-11-18T15:03:10","slug":"universite-tercih-doneminde-yaninizdayiz","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/universite-tercih-doneminde-yaninizdayiz\/","title":{"rendered":"\u00dcniversite Tercih D\u00f6neminde Yan\u0131n\u0131zday\u0131z"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30051 alignright\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2019\/06\/universite-tercih-doneminde-yaninizdayiz-profaj-1024x683.jpg\" alt=\"\" width=\"582\" height=\"388\" srcset=\"https:\/\/profaj.com\/wp-content\/uploads\/2019\/06\/universite-tercih-doneminde-yaninizdayiz-profaj-1024x683.jpg 1024w, https:\/\/profaj.com\/wp-content\/uploads\/2019\/06\/universite-tercih-doneminde-yaninizdayiz-profaj-300x200.jpg 300w, https:\/\/profaj.com\/wp-content\/uploads\/2019\/06\/universite-tercih-doneminde-yaninizdayiz-profaj-450x300.jpg 450w, https:\/\/profaj.com\/wp-content\/uploads\/2019\/06\/universite-tercih-doneminde-yaninizdayiz-profaj-800x533.jpg 800w, https:\/\/profaj.com\/wp-content\/uploads\/2019\/06\/universite-tercih-doneminde-yaninizdayiz-profaj.jpg 1150w\" sizes=\"auto, (max-width: 582px) 100vw, 582px\" \/>E\u011fitim sekt\u00f6r\u00fc ve onun bir alt dal\u0131 olarak \u00fcniversiteler, son y\u0131llarda gittik\u00e7e y\u0131ld\u0131z\u0131 parlayan, yo\u011fun talebin oldu\u011fu bir sekt\u00f6rd\u00fcr. Bu talep do\u011frultusunda da \u00e7ok yo\u011fun bir rekabet ka\u00e7\u0131n\u0131lmaz olmaktad\u0131r. Bu rekabette do\u011fru ve etkin bi\u00e7imde yer alabilmek i\u00e7in yap\u0131lan tan\u0131t\u0131m ve bilgilendirme faaliyetlerinin de adaylar\u0131n daha \u00e7ok tercih etti\u011fi kanal arac\u0131l\u0131\u011f\u0131 ile olmas\u0131nda fayda g\u00f6r\u00fclmektedir.<\/p>\n<p>T\u00fcrkiye\u2019de Y Ku\u015fa\u011f\u0131 irdelendi\u011finde, g\u00fcn\u00fcn neredeyse 6 saatini internette ge\u00e7iren bir nesil oldu\u011fu g\u00f6r\u00fclmektedir. Gen\u00e7 ku\u015fa\u011f\u0131n ara\u015ft\u0131rma, \u00f6\u011frenme, karar alma mekanizmalar\u0131, bilgi ve ileti\u015fim teknolojilerinden yararlanma bi\u00e7imleri art\u0131k \u00e7ok farkl\u0131d\u0131r.<\/p>\n<p>\u00d6zellikle tercih d\u00f6nemi s\u00fcrecinde yap\u0131lan tan\u0131t\u0131m ve bilgilendirme faaliyetlerinde gen\u00e7lerle bilgi payla\u015f\u0131m\u0131 ve onlar\u0131n ileti\u015fim halinde oldu\u011fu t\u00fcm platformlarda bulunulmas\u0131, \u00fcniversitelerin tan\u0131t\u0131m ve bilgilendirme faaliyetlerinin beklenen sonucu yaratmas\u0131na \u00f6nemli katk\u0131 sa\u011flayacakt\u0131r.<\/p>\n<p>Ge\u00e7ti\u011fimiz d\u00f6nemde yap\u0131lan bir ara\u015ft\u0131rma (*) g\u00f6stermi\u015ftir ki, aday \u00f6\u011frencilerin \u00fcniversite tercihlerini; internet kullan\u0131m\u0131, Google reklamlar\u0131 ve sosyal medya hesaplar\u0131 belirlemi\u015ftir.<\/p>\n<p>Bu ara\u00e7lar\u0131n a\u011f\u0131rl\u0131k da\u011f\u0131l\u0131m\u0131 ise \u015f\u00f6yledir:<\/p>\n<ol>\n<li>Instagram<\/li>\n<li>Youtube<\/li>\n<li>Facebook<\/li>\n<li>Twitter<\/li>\n<li>Kurumsal web siteleri<\/li>\n<li>Kurumsal web sitelerindeki tan\u0131t\u0131m filmleri<\/li>\n<\/ol>\n<p>\u00d6\u011frencilerin \u00fcniversite tercihinde etkilenmi\u015f oldu\u011fu tan\u0131t\u0131m ara\u00e7lar\u0131 gruplar\u0131na ili\u015fkin ortalamalar:<\/p>\n<ul>\n<li>Web Sitesi ve Sosyal Medya % 27<\/li>\n<li>Dan\u0131\u015fman Deste\u011fi % 20<\/li>\n<li>Bireyin Kendi \u00c7abalar\u0131 % 19<\/li>\n<li>Sosyal \u00c7evre ve Aile % 18<\/li>\n<li>Geleneksel Tan\u0131t\u0131m Ara\u00e7lar\u0131 % 16<\/li>\n<\/ul>\n<h5>\u00d6\u011frencilerin \u00fcniversite tercihinde kullanm\u0131\u015f oldu\u011fu sosyal medya d\u0131\u015f\u0131ndaki tan\u0131t\u0131m ara\u00e7lar\u0131n da\u011f\u0131l\u0131m\u0131 \/ (y\u00fczdelik dilim = \u201c\u00e7ok etkili oldu\u201d)<\/h5>\n<ol>\n<li>Kurumsal web sitelerini ziyaret ettim % 0,14<\/li>\n<li>Kurumsal web sitelerindeki tan\u0131t\u0131m filmlerini izledim % 0,11<\/li>\n<li>Billboardlar\u0131 ve afi\u015fleri takip ettim % 0,03<\/li>\n<li>Bro\u015f\u00fcr ve kataloglar\u0131 inceledim % 0,06<\/li>\n<li>Promosyon malzemelerinden etkilendim % 0,03<\/li>\n<li>\u00dcniversitelerden gelen e-postalardan bilgi ald\u0131m % 0,07<\/li>\n<li>\u00dcniversitelerin tan\u0131t\u0131m g\u00fcnlerine \/ tan\u0131t\u0131m \u00e7ad\u0131rlar\u0131na gittim % 0,06<\/li>\n<li>\u00dcniversitelerde yap\u0131lan konferans vb etkinliklere kat\u0131ld\u0131m % 0,06<\/li>\n<li>Televizyonda yay\u0131nlanan tan\u0131t\u0131m programlar\u0131n\u0131 izledim % 0,04<\/li>\n<li>Radyolarda \u00fcniversitelere ili\u015fkin yay\u0131nlar\u0131 ve reklamlar\u0131 takip ettim % 0,04<\/li>\n<li>Gazete\/dergi haberleri ve reklamlardan yararland\u0131m % 0,04<\/li>\n<li>\u00dcniversitelerde \u00f6\u011frenim g\u00f6ren \u00f6\u011frencilerden fikir ald\u0131m % 0,25<\/li>\n<li>Arkada\u015flar\u0131ma dan\u0131\u015ft\u0131m % 0,22<\/li>\n<li>Ailenin tan\u0131d\u0131klar\u0131ndan bilgi ald\u0131m % 0,22<\/li>\n<li>Kendim gidip ziyaret ettim % 0,15<\/li>\n<li>\u00d6\u011fretim \u00fcyelerini ziyaret edip y\u00fcz y\u00fcze g\u00f6r\u00fc\u015ferek bilgi ald\u0131m % 0,09<\/li>\n<li>Mezunlardan bilgi ald\u0131m % 0,22<\/li>\n<li>Aile \u00fcyelerine dan\u0131\u015ft\u0131m % 0,38<\/li>\n<li>Meslek Odalar\u0131ndan bilgi ald\u0131m % 0,05<\/li>\n<li>\u0130\u015e-KUR\u2019un i\u015f ve meslek dan\u0131\u015fmanlar\u0131ndan bilgi ald\u0131m % 0,05<\/li>\n<li>\u00d6SYM k\u0131lavuzundan yararland\u0131m % 0,23<\/li>\n<li>Dan\u0131\u015fman deste\u011fi ald\u0131m % 0,23<\/li>\n<li>E\u011fitim fuarlar\u0131na gittim % 0,08<\/li>\n<\/ol>\n<p>\u00dcniversite tercihinde, sosyal medya d\u0131\u015f\u0131ndaki tan\u0131t\u0131m ara\u00e7lar\u0131n\u0131n etkinlik d\u00fczeylerini g\u00f6steren bu veriler incelendi\u011finde, \u00fcniversitelerin geli\u015ftirdi\u011fi tan\u0131t\u0131m ara\u00e7lar\u0131 i\u00e7erisinde en etkili tan\u0131t\u0131m arac\u0131n\u0131n \u00fcniversitelerin web siteleri (%44), en az etkili tan\u0131t\u0131m arac\u0131n\u0131n ise promosyon malzemeleri (%7) ve otob\u00fcs ile metro duraklar\u0131ndaki reklamlar (%7) oldu\u011fu g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Bireyin sosyal \u00e7evresinin i\u00e7erisinde ise %50 gibi en y\u00fcksek oranla \u00fcniversitelerde \u00f6\u011frenim g\u00f6ren \u00f6\u011frencilerden etkilenildi\u011fi ortaya \u00e7\u0131km\u0131\u015ft\u0131r. Radyolarda \u00fcniversitelere ili\u015fkin yay\u0131n ve reklamlar\u0131n ise %9 ile en az etkiye sahip oldu\u011fu g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Bireyin kendi \u00e7abalar\u0131 grubu i\u00e7erisinde ise en y\u00fcksek etki %65 ile aile \u00fcyeleri iken, en az etkiye sahip olan %11 ile meslek odalar\u0131ndan ald\u0131klar\u0131 bilgilerdir. \u00d6SYM K\u0131lavuzu ve di\u011fer dan\u0131\u015fmanlar grubunda ise \u00d6SYM K\u0131lavuzu %52 ile en etkili olurken, e\u011fitim fuarlar\u0131 %18 ile en az etkiye sahip olan tan\u0131t\u0131m arac\u0131 olmu\u015ftur.<\/p>\n<p>T\u00fcm bu verilerden ortaya \u00e7\u0131kan sonu\u00e7lar ise son derece nettir. \u00dcniversitelerin, tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131 yaparken sosyal medyaya ve web sitelerine daha fazla a\u011f\u0131rl\u0131k vermeleri gerekti\u011fi; \u00e7\u00fcnk\u00fc reklam ama\u00e7l\u0131 yap\u0131lan baz\u0131 tan\u0131t\u0131m faaliyetlerinin (billboard, otob\u00fcs duraklar\u0131, promosyonlar vb) d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fc kadar tercihlerde etkili olmad\u0131\u011f\u0131, bu nedenle \u00fcniversitelerin reklam b\u00fct\u00e7elerini haz\u0131rlarken bunu da dikkate almalar\u0131 \u00f6nerilebilir.<\/p>\n<p>K\u0131sacas\u0131\u2026 Do\u011fru haz\u0131rlanm\u0131\u015f bir web sitesi (ve landing page), iyi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f bir reklam kurgusu, \u00f6l\u00e7\u00fclebilir bir b\u00fct\u00e7e, g\u00fcndemi takip eden sosyal medya hesaplar\u0131 ve yarat\u0131c\u0131 videolar ile hedeflenen \u00f6\u011frencilere ula\u015fmak ve kay\u0131t almak\u2026<\/p>\n<p>D\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczden daha kolay olabilir. Biz Profaj olarak, \u00fcniversitelerin daima yan\u0131nday\u0131z.<\/p>\n<p><em><strong> \u00a0(*) Kaynak: T\u00fcbitak &#8211; dergipark.org.tr <\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E\u011fitim sekt\u00f6r\u00fc ve onun bir alt dal\u0131 olarak \u00fcniversiteler, son y\u0131llarda gittik\u00e7e y\u0131ld\u0131z\u0131 parlayan, yo\u011fun talebin oldu\u011fu bir sekt\u00f6rd\u00fcr. Bu talep do\u011frultusunda da \u00e7ok yo\u011fun bir rekabet ka\u00e7\u0131n\u0131lmaz olmaktad\u0131r.<\/p>\n","protected":false},"author":1,"featured_media":30078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533,539],"tags":[540,541],"yst_prominent_words":[],"class_list":["post-31229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-universite-en","tag-profaj-en","tag-universite-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31229"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/30078"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31229"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}