{"id":31232,"date":"2019-06-24T13:48:06","date_gmt":"2019-06-24T10:48:06","guid":{"rendered":"https:\/\/profaj.com\/universite-tercih-donemi-basliyor\/"},"modified":"2019-11-18T18:03:12","modified_gmt":"2019-11-18T15:03:12","slug":"universite-tercih-donemi-basliyor","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/universite-tercih-donemi-basliyor\/","title":{"rendered":"\u00dcniversite Tercih D\u00f6nemi Ba\u015fl\u0131yor"},"content":{"rendered":"

\"\"2019 YKS oturumlar\u0131 15-16 Haziran’da ger\u00e7ekle\u015ftirildi. \u00dcniversite hayali ile uzun s\u00fcredir s\u0131nava haz\u0131rlanan \u00f6\u011frenciler, bu tarihlerde s\u0131navda ter d\u00f6kt\u00fc. \u015eimdi ise s\u0131ra sonu\u00e7larda. Sonu\u00e7lar\u0131n\u0131 \u00f6\u011frendikten sonra tercih yapmaya ba\u015flayacak olan \u00f6\u011frenciler, bir yandan da gidecekleri \u00fcniversiteyi merak edip ara\u015ft\u0131r\u0131yor. Google\u2019da; \u201ce\u011fitim\u201d ve \u201c\u00fcniversite\u201d ile ilgili aramalardaki art\u0131\u015f\u0131n, \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde zirve yapmas\u0131 bekleniyor.<\/p>\n

YKS s\u0131nav sonu\u00e7lar\u0131n\u0131n a\u00e7\u0131klanaca\u011f\u0131 18 Temmuz\u2019dan sonra tercih d\u00f6nemi ba\u015flayacak ve \u00f6\u011frenciler, hayalini kurduklar\u0131 \u00fcniversiteyi mercek alt\u0131na almaya ba\u015flayacaklar. Bu da demek oluyor ki, tercih d\u00f6neminde \u00fcniversiteler de adaylara kendilerini en iyi \u015fekilde tan\u0131tabilmek, b\u00f6l\u00fcm ve programlar\u0131 hakk\u0131nda detayl\u0131 bilgi verebilmek amac\u0131yla kapsaml\u0131 bir tan\u0131t\u0131m \u00e7al\u0131\u015fmas\u0131 i\u00e7ine girecekler.<\/p>\n

Bu anlamda, \u00fcniversitelerin, adaylara ula\u015fmak i\u00e7in izleyecekleri ileti\u015fim stratejisini belirlerken, \u00f6\u011frencilerin daha \u00e7ok hangi kaynaklardan bilgi ald\u0131\u011f\u0131na ve tan\u0131t\u0131m ara\u00e7lar\u0131n\u0131n tercihlerini nas\u0131l etkiledi\u011fine dikkat etmeleri son derece \u00f6nemli\u2026 Tan\u0131t\u0131ma y\u00f6nelik yap\u0131lacak faaliyetlerin, daha etkili ve verimli bir \u015fekilde ger\u00e7ekle\u015ftirmesi de m\u00fcmk\u00fcn \u00f6te yandan.<\/p>\n

Ge\u00e7ti\u011fimiz d\u00f6nemde yap\u0131lan bir ara\u015ft\u0131rmada (*) \u00fcniversiteler \u00f6zelinde tan\u0131t\u0131m ara\u00e7lar\u0131n\u0131n etkinli\u011fi ve \u00f6\u011frencilerin \u00fcniversiteler hakk\u0131nda hangi kaynaklardan bilgi ald\u0131\u011f\u0131 \u00f6l\u00e7\u00fclm\u00fc\u015f ve geni\u015f kapsaml\u0131 bir anket \u00e7al\u0131\u015fmas\u0131 yap\u0131lm\u0131\u015f.<\/p>\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re geleneksel tan\u0131t\u0131m ara\u00e7lar\u0131n\u0131n (gazete dergi ilan\u0131, radyo ve Tv yay\u0131nlar\u0131, katalog, bro\u015f\u00fcr, promosyon malzemeleri, a\u00e7\u0131khava reklamlar\u0131, e\u011fitim fuarlar\u0131) etkinli\u011fi son derece azalm\u0131\u015f g\u00f6r\u00fcn\u00fcyor. \u00c7\u00fcnk\u00fc bu mecralar, \u00f6\u011frencilerin tercihini \u201cen az\u201d y\u00f6nde etkilemi\u015f. Web sitesi, internet \u00fczerindeki reklamlar, videolar ve sosyal medya hesaplar\u0131 ise \u00f6\u011frencilerin tercihini olumlu y\u00f6nde etkilemi\u015f.<\/p>\n

\u0130nternet, YouTube videolar\u0131 ve sosyal medya ara\u00e7lar\u0131, \u00fcniversitelerin tan\u0131t\u0131m\u0131nda ve aday \u00f6\u011frencilerin tercihinde, bu y\u0131l da ilk s\u0131radaki yerini koruyacak g\u00f6r\u00fcn\u00fcyor.<\/p>\n

(*) Kaynak: T\u00fcbitak – dergipark.org.tr<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

2019 YKS oturumlar\u0131 15-16 Haziran’da ger\u00e7ekle\u015ftirildi. \u00dcniversite hayali ile uzun s\u00fcredir s\u0131nava haz\u0131rlanan \u00f6\u011frenciler, bu tarihlerde s\u0131navda ter d\u00f6kt\u00fc.<\/p>\n","protected":false},"author":1,"featured_media":30080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533,539],"tags":[540,541],"yst_prominent_words":[],"class_list":["post-31232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-universite-en","tag-profaj-en","tag-universite-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31232"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/30080"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31232"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}