{"id":31235,"date":"2019-05-31T16:01:31","date_gmt":"2019-05-31T13:01:31","guid":{"rendered":"https:\/\/profaj.com\/ihracata-baslamak-sandiginiz-kadar-zor-degil\/"},"modified":"2019-11-18T18:03:18","modified_gmt":"2019-11-18T15:03:18","slug":"ihracata-baslamak-sandiginiz-kadar-zor-degil","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/ihracata-baslamak-sandiginiz-kadar-zor-degil\/","title":{"rendered":"\u0130hracata Ba\u015flamak Sand\u0131\u011f\u0131n\u0131z Kadar Zor De\u011fil"},"content":{"rendered":"

\u0130yi yerelle\u015ftirilmi\u015f internet sitesi, Google reklamlar\u0131 ve dijital pazarlama \u00e7al\u0131\u015fmalar\u0131 ile i\u015finizi yeni pazarlara kolayl\u0131kla a\u00e7abilirsiniz. <\/span><\/p>\n

Bug\u00fcne kadar yerel pazara odaklanm\u0131\u015f olan ve yurtd\u0131\u015f\u0131 pazarlar hakk\u0131nda s\u0131n\u0131rl\u0131 bilgiyle faaliyet g\u00f6steren firmalar i\u00e7in ihracata ba\u015flamak b\u00fcy\u00fck bir ad\u0131md\u0131r.<\/span><\/p>\n

K\u00fcreselle\u015fen ekonomi dikkate al\u0131nd\u0131\u011f\u0131nda yurt i\u00e7inde rekabet g\u00fcc\u00fcn\u00fc artt\u0131rabilmek, de\u011fi\u015fim s\u00fcrecine ayak uydurabilmek, geli\u015fmek ve b\u00fcy\u00fcmek i\u00e7in ihracata \u00f6nem verilmesi gerekmektedir.<\/span><\/p>\n

\u00d6rne\u011fin kom\u015fumuzun yumurtas\u0131, tuzu, \u015fekeri veya kahvesi kalmad\u0131\u011f\u0131nda ilk akl\u0131na gelen \u00e7\u00f6z\u00fcm, en yak\u0131n kom\u015fusundan eksiklerini tamamlamakt\u0131r. Bu gibi durumlarda ilk \u00e7ald\u0131klar\u0131 kap\u0131 bizler oluruz. <\/span><\/p>\n

Kom\u015fuluk hat\u0131r\u0131yla kar\u015f\u0131l\u0131k beklemeksizin yapt\u0131\u011f\u0131m\u0131z bu de\u011fi\u015f-toku\u015flar asl\u0131nda ticaretin de temel mant\u0131\u011f\u0131n\u0131 ortaya koymaktad\u0131r. Tek fark, de\u011fi\u015f-toku\u015fun yerini al\u0131\u015fveri\u015fin almas\u0131d\u0131r. \u0130hracat da asl\u0131nda \u00fclkelerin eksik malzeme ihtiya\u00e7lar\u0131n\u0131 birbirlerinden kar\u015f\u0131lamas\u0131d\u0131r. Yani t\u0131pk\u0131 g\u00fcndelik hayat\u0131m\u0131zda oldu\u011fu gibi eksik olan malzemeleri elinde bulunduran bir \u00fclke (ihracat\u00e7\u0131 \u00fclke) ile malzeme eksikli\u011fini tamamlamak isteyen bir di\u011fer \u00fclkenin (ithalat\u00e7\u0131 \u00fclke) ili\u015fkisidir.<\/span><\/p>\n

 <\/p>\n

\u0130hracat nedir?<\/b><\/p>\n

\u0130hracat\u0131n esas unsuru; yabanc\u0131 \u00fclkeye d\u00f6viz kar\u015f\u0131l\u0131\u011f\u0131 yap\u0131lan sat\u0131\u015ft\u0131r. Dolay\u0131s\u0131yla ihracat, ihracat\u00e7\u0131 i\u00e7in oldu\u011fu kadar ihracat\u00e7\u0131 \u00fclkeler i\u00e7in de b\u00fcy\u00fck \u00f6nem arz etmektedir. \u0130thalat i\u00e7in pek \u00e7ok koruma \u00f6nlemi, tedbirler ve kotalar gibi s\u0131n\u0131rland\u0131rmalar esas iken, ihracat t\u00fcm \u00fclkelerde vergi indirimleri, muafiyetler gibi pek \u00e7ok destek unsuruyla desteklenmektedir.<\/span><\/p>\n

 <\/p>\n

\u0130hracat\u0131n \u00f6nemi<\/b><\/p>\n

\u0130\u00e7 pazarda ba\u015far\u0131l\u0131 olan firmalar uluslararas\u0131 pazarlara girdiklerinde pazar paylar\u0131n\u0131 geni\u015fleterek karl\u0131l\u0131klar\u0131n\u0131 artt\u0131rabilir. D\u0131\u015f pazara a\u00e7\u0131lan firmalar\u0131n i\u00e7 pazardaki m\u00fc\u015fterilere olan ba\u011f\u0131ml\u0131l\u0131klar\u0131 azal\u0131r ve dolay\u0131s\u0131yla i\u00e7 pazardaki durgunluk ve kriz d\u00f6nemlerinden etkilenmezler. \u00c7\u00fcnk\u00fc d\u0131\u015f pazarlar, i\u00e7 pazarla k\u0131yaslanamayacak \u00f6l\u00e7\u00fcde b\u00fcy\u00fck sat\u0131\u015f ve k\u00e2r potansiyeli ta\u015f\u0131r.<\/span><\/p>\n

 <\/p>\n

Dijital pazarlaman\u0131n ihracattaki yeri<\/b><\/p>\n

Dijital pazarlama, internet reklamlar\u0131, i\u015fletmelerin \u00fcr\u00fcn ve hizmetlerini d\u00fcnya \u00e7ap\u0131nda ve T\u00fcrkiye\u2019de pazarlamas\u0131na ve sat\u0131\u015f f\u0131rsat\u0131 yakalamas\u0131na olanak sa\u011flar. E\u011fer, dijital pazarlama konusunda akl\u0131n\u0131za tak\u0131lan her t\u00fcrl\u00fc sorunuzu yan\u0131tlayan bir \u015firketten dan\u0131\u015fmanl\u0131k hizmeti al\u0131yorsan\u0131z, ihracat hamleleriniz \u00e7ok daha kolay ilerleyecektir. <\/span><\/p>\n

\u0130\u015fte Profaj, tam da burada devreye girer ve size yol g\u00f6sterir. Dijital pazarlamadaki teknolojik geli\u015fmeler ve son trendler, etkinli\u011fi ve verimlili\u011fi kan\u0131tlanm\u0131\u015f fark yaratan pazarlama taktikleri ve daha fazla sat\u0131\u015f getiren reklam modellerini sizinle payla\u015f\u0131r. Ayr\u0131ca Google reklamlar\u0131n\u0131n hedefleme y\u00f6ntemleri, do\u011fru reklam stratejileri ve yurtd\u0131\u015f\u0131 reklamlar\u0131nda devlet destekleri gibi konularda t\u00fcm deneyimlerini size aktar\u0131r.<\/span><\/p>\n

Profaj, ihracata ba\u015flamadan \u00f6nce ana i\u0307hracat stratejinizi olu\u015fturmak ve pazarlama plan\u0131n\u0131z\u0131 geli\u015ftirmek i\u00e7in de sizinle birlikte omuz omuza \u00e7al\u0131\u015f\u0131r. Girece\u011finiz pazardaki ama\u00e7lar\u0131n\u0131z, hedefleriniz ve kar\u015f\u0131la\u015f\u0131lacak zorluklar\u0131n a\u015f\u0131lmas\u0131nda her zaman yan\u0131n\u0131zdad\u0131r.<\/span><\/p>\n

Bunun yan\u0131 s\u0131ra; ihracat yapan ya da ihracata ba\u015flamay\u0131 planlayan t\u00fcm firmalar\u0131n mutlaka sahip olmas\u0131 gereken web sitenizi istenilen dilde kurup yay\u0131na al\u0131r. Ayr\u0131ca markan\u0131z\u0131 ya da firman\u0131z\u0131 t\u00fcm y\u00f6nleriyle tan\u0131tan, hedef kitle analizleri do\u011frultusunda kurgulanm\u0131\u015f videolar haz\u0131rlar. \u0130nternet \u00fczerindeki reklamlar\u0131n\u0131z\u0131 hedef kitlenize ula\u015ft\u0131r\u0131r. \u0130htiya\u00e7 duyulmas\u0131 halinde, ihra\u00e7 etmeyi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz \u00fcr\u00fcn\u00fcn\u00fcz i\u00e7in ambalaj ve etiket tasar\u0131mlar\u0131n\u0131 yapar. Firman\u0131zla ilgili kurumsal kimlik tasar\u0131mlar\u0131n\u0131, \u00fcr\u00fcn bro\u015f\u00fcrlerinizi ve kataloglar\u0131n\u0131z\u0131 tasarlar ve hayata ge\u00e7irir. G\u00fcvenilir ve uluslararas\u0131 \u015firket imaj\u0131n\u0131za katk\u0131da bulunur. \u00a0\u00a0<\/span><\/p>\n

K\u0131sacas\u0131 Profaj; ihracata ba\u015flayarak i\u015fini b\u00fcy\u00fctmek ve markas\u0131n\u0131 d\u00fcnyaya tan\u0131tmak isteyen firmalar i\u00e7in hem dan\u0131\u015fmanl\u0131k, hem de kreatif fikirleriyle yan\u0131n\u0131zda olan bir \u201ctam hizmet ajans\u0131\u201dd\u0131r.<\/span><\/p>\n

 <\/p>\n

\u00d6zetle 12 ad\u0131mda ihracat<\/b><\/p>\n

    \n
  1. \u0130hracata ba\u015flamadan \u00f6nce ana i\u0307hracat stratejisini ve pazarlama plan\u0131n\u0131 geli\u015ftirmek i\u00e7in i\u0307lgili kamu kurumlar\u0131ndan ve pazarlama \u015firketlerinden destek al\u0131n.<\/span><\/li>\n
  2. Eksiksiz bir pazar ara\u015ft\u0131rmas\u0131 yap\u0131n, hedeflerinizi do\u011fru analiz edin. Hedef pazar\u0131n\u0131za en uygun \u00fcr\u00fcn \u00fczerinde yo\u011funla\u015f\u0131n.<\/span><\/li>\n
  3. Hedef b\u00f6lge ve pazar\u0131n\u0131z i\u00e7in en uygun ihra\u00e7 fiyat\u0131n\u0131z\u0131 belirleyin.<\/span><\/li>\n
  4. Yurt d\u0131\u015f\u0131 acentelerin, distrib\u00fct\u00f6rlerin veya temsilcilerin se\u00e7iminde dikkatli davran\u0131n.<\/span><\/li>\n
  5. Bir veya en \u00e7ok i\u0307ki co\u011frafi b\u00f6lgeye odaklan\u0131n, se\u00e7ti\u011finiz bu b\u00f6lgeyi ya da b\u00f6lgeleri sa\u011flam bir b\u00fcy\u00fcme yakalayabilmek i\u0307\u00e7in temel olarak al\u0131n. Lojistik avantajlara \u00f6nem verin.<\/span><\/li>\n
  6. E\u011fer i\u00e7 pazarda yeni bir taleple kar\u015f\u0131la\u015f\u0131rsan\u0131z, i\u0307hracat faaliyetlerinizi durdurmay\u0131n. <\/span><\/li>\n
  7. Uluslararas\u0131 pazarlardaki temsilci, distrib\u00fct\u00f6r ve m\u00fc\u015fterilerinize kar\u015f\u0131, t\u0131pk\u0131 i\u0307\u00e7 pazardakiler gibi e\u015fit davran\u0131n.<\/span><\/li>\n
  8. Tek bir pazarlama tekni\u011fi ve belli bir \u00fcr\u00fcn\u00fcn, b\u00fct\u00fcn \u00fclkelerde otomatik olarak ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmeyin. Her \u00fcr\u00fcn ya da pazar i\u00e7in farkl\u0131 bir strateji olu\u015fturun.<\/span><\/li>\n
  9. Ba\u015fka \u00fclkelerdeki d\u00fczenlemelere uygun olacak ve k\u00fclt\u00fcrel tercihlere cevap verecek \u015fekilde \u00fcr\u00fcnler geli\u015ftirin.<\/span><\/li>\n
  10. Hizmet, sat\u0131\u015f ve garanti mesajlar\u0131n\u0131 ilgili dillerde bast\u0131r\u0131p \u00fcr\u00fcn\u00fcn\u00fcze ekleyin.<\/span><\/li>\n
  11. Tan\u0131t\u0131m ve reklam vaadlerinizi hedef pazar\u0131n\u0131za g\u00f6re tasarlay\u0131n. Bunun i\u00e7in profesyonel destek al\u0131n. Al\u0131c\u0131n\u0131n karar\u0131n\u0131 etkileyecek bir ileti\u015fim dili kullan\u0131n.<\/span><\/li>\n
  12. Arac\u0131, temsilci ya da distrib\u00fct\u00f6rlerle \u00e7al\u0131\u015f\u0131rken “\u00f6nce sat, sonra kazan”, \u201cBenim mal\u0131m \u00e7ok i\u0307yi, i\u0307\u015fine geliyorsa al”, \u201c\u00d6nce pe\u015finat\u0131 ver, sonra mal\u0131n \u00fcretimine ge\u00e7eyim”, \u201cBen b\u00fcy\u00fck firmay\u0131m” gibi d\u00fc\u015f\u00fcncelerden uzak durun.<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    \u0130yi yerelle\u015ftirilmi\u015f internet sitesi, Google reklamlar\u0131 ve dijital pazarlama \u00e7al\u0131\u015fmalar\u0131 ile i\u015finizi yeni pazarlara kolayl\u0131kla a\u00e7abilirsiniz.<\/p>\n","protected":false},"author":1,"featured_media":29848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[542,540,543],"yst_prominent_words":[],"class_list":["post-31235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-bulten-en","tag-profaj-en","tag-profaj-bulten-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31235"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/29848"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31235"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}