{"id":31240,"date":"2019-04-18T14:15:50","date_gmt":"2019-04-18T11:15:50","guid":{"rendered":"https:\/\/profaj.com\/2019-google-ramazan-trendleri\/"},"modified":"2019-11-18T18:03:23","modified_gmt":"2019-11-18T15:03:23","slug":"2019-google-ramazan-trendleri","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/2019-google-ramazan-trendleri\/","title":{"rendered":"2019 Google Ramazan Trendleri"},"content":{"rendered":"

T\u00fcm d\u00fcnyada y\u00fcz milyonlarca M\u00fcsl\u00fcman i\u00e7in kutsal olan Ramazan ay\u0131 yakla\u015f\u0131yor. Ramazan bu y\u0131l 6 May\u0131s\u2019ta ba\u015flayacak, Ramazan Bayram\u0131 ise 4 Haziran\u2019da…<\/span><\/p>\n

Ailenin t\u00fcm \u00fcyelerini ve dostluklar\u0131 ayn\u0131 sofrada bulu\u015fturan iftarlar, sahur sohbetleri ve ziyaretler ile \u00e7o\u011fu ki\u015fi i\u00e7in Ramazan son derece hareketli ge\u00e7er. Payla\u015f\u0131mlar\u0131n ve biraraya geli\u015flerin artt\u0131\u011f\u0131 bu d\u00f6nemde, pazarlama stratejileri de bir hayli \u00f6nem kazan\u0131r. Do\u011fru bir strateji ile Ramazan ay\u0131 boyunca etkile\u015fimi y\u00fcksek bir kitleye ula\u015fabilir ve ilginin yo\u011fun oldu\u011fu bu d\u00f6nemi etkin bir \u015fekilde de\u011ferlendirebilirsiniz. 2019 Google Ramazan Trendlerine beraber g\u00f6z atal\u0131m.<\/span><\/p>\n

Ramazan\u2019da e-ticaret y\u00fckseliyor<\/b><\/h4>\n

Asl\u0131nda Ramazan ay\u0131nda firmalar\u0131n belirledi\u011fi reklam stratejileri \u00e7ok farkl\u0131 de\u011fildir. Kullan\u0131c\u0131lar genelde oru\u00e7lu olduklar\u0131ndan vakit ge\u00e7irmek i\u00e7in daha fazla online olurlar. Bu durum da, online platformlarda ge\u00e7irilen s\u00fcreye e\u015f zamanl\u0131 olarak yans\u0131r ve t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131nda de\u011fi\u015fiklikler ortaya \u00e7\u0131kar. Sonu\u00e7ta \u00f6zellikle mobil sat\u0131\u015flar\u0131n y\u00fckseli\u015fe ge\u00e7ti\u011fi g\u00f6r\u00fcl\u00fcr.<\/span><\/p>\n

Google, ge\u00e7en y\u0131l\u0131n verilerine g\u00f6re Ramazan\u2019da de\u011fi\u015fen arama trendlerini \u015f\u00f6yle \u00f6zetlemi\u015f: <\/b><\/h5>\n
    \n
  • Y\u0131l\u0131n geri kalan d\u00f6nemine g\u00f6re Ramazan ile ilgili aramalar 15 kat art\u0131yor.<\/span><\/li>\n
  • \u201c\u0130ftar\u201d, \u201cSahur\u201d, \u201c\u0130ftar vakti\u201d gibi merak edilenler 190 kat daha fazla aran\u0131yor.<\/span><\/li>\n
  • Yemekler, sofralar, tarifler, \u00e7orbalar ve \u00f6zellikle Ramazan pidesi\u2026 Y\u0131l i\u00e7indeki en y\u00fcksek arama hacmine ula\u015f\u0131yor.<\/span><\/li>\n
  • \u201cArife g\u00fcn\u00fc tatil mi?\u201d, \u201cBayram ne zaman?\u201d, \u201cBayram tatili ka\u00e7 g\u00fcn?\u201d gibi sorular\u0131n i\u00e7inde yer ald\u0131\u011f\u0131 aramalar ise 21 kat art\u0131yor. <\/span><\/li>\n<\/ul>\n
    Peki, Ramazan ay\u0131 boyunca y\u00fcr\u00fct\u00fclen ileti\u015fim kampanyalar\u0131nda hangi noktalara dikkat etmelisiniz?<\/b><\/h5>\n
      \n
    • \u00d6zellikle g\u0131da, giyim ve turizm sekt\u00f6rleri bu ay daha da canlanacak. Ramazan\u2019a \u00f6zel kampanyalar yapabilirsiniz.<\/span><\/li>\n
    • Ramazan ay\u0131nda m\u00fc\u015fterilerinize g\u00f6nderdi\u011finiz \u00fcr\u00fcnlerin i\u00e7erisine ufak hediyeler ekleyebilirsiniz. B\u00f6ylece m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 artacakt\u0131r. <\/span><\/li>\n
    • Bu d\u00f6nemde mobil sat\u0131\u015flarda art\u0131\u015f beklendi\u011fi i\u00e7in mobile \u00f6zel teklif ve kampanyalar haz\u0131rlayabilirsiniz.<\/span><\/li>\n
    • Ramazan ay\u0131na \u00f6zel indirim ya da kampanyalar d\u00fczenleyebilirsiniz. Reklam metinlerinde ve g\u00f6rsellerde vurgulaman\u0131z sat\u0131\u015f f\u0131rsat\u0131 yaratacakt\u0131r. <\/span><\/li>\n
    • Reklam yay\u0131n saatlerinizi iftardan sahura kadar ge\u00e7en zaman\u0131 dikkate alarak planlaman\u0131z da lehinize olacakt\u0131r.<\/span><\/li>\n<\/ul>\n
      Ramazan kampanyalar\u0131ndan maksimum verim elde etmek i\u00e7in \u00f6nemli ipu\u00e7lar\u0131:<\/b><\/h5>\n
        \n
      • Do\u011fru hedef kitleyi hedefledi\u011finizden emin olun.<\/span><\/li>\n
      • Medya planlaman\u0131z\u0131 ve kreatif g\u00f6rsellerinizi olu\u015ftururken t\u00fcketicilerin bu ay i\u00e7inde neleri arad\u0131klar\u0131n\u0131 hesaba kat\u0131n.<\/span><\/li>\n
      • Verilerden edindi\u011finiz i\u00e7g\u00f6r\u00fclerle ileti\u015fim stratejinizi uzun soluklu tutun ve mobilin g\u00fcc\u00fcn\u00fc g\u00f6z ard\u0131 etmeyin.<\/span><\/li>\n
      • Ramazan gelmeden birka\u00e7 hafta \u00f6nce kampanyalar\u0131n\u0131za ba\u015flay\u0131n. Ramazan ay\u0131nda bu kampanyalar\u0131n\u0131z\u0131 h\u0131zland\u0131r\u0131n ve Ramazan Bayram\u0131na giden g\u00fcnlerde daha da yo\u011funla\u015ft\u0131r\u0131n.<\/span><\/li>\n
      • Mobil sitenizi ve uygulaman\u0131z\u0131 optimize edin. Uygun uygulama ve mobil web deneyimleri olu\u015fturmak, Ramazan ay\u0131 sonlar\u0131nda g\u00fc\u00e7l\u00fc sat\u0131\u015flar yapman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/li>\n
      • Ramazan ay\u0131ndan sonra da kampanyalar\u0131n\u0131za devam edin. Maksimum sat\u0131\u015f rakamlar\u0131na ula\u015fmak i\u00e7in, Ramazan Bayram\u0131n\u0131 takip eden haftalar boyunca al\u0131\u015fveri\u015f kampanyalar\u0131n\u0131z\u0131 g\u00fc\u00e7l\u00fc tutun.<\/span><\/li>\n<\/ul>\n

        Ramazan ay\u0131 i\u00e7erisinde bol ve bereketli sat\u0131\u015flar dileriz!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        T\u00fcm d\u00fcnyada y\u00fcz milyonlarca M\u00fcsl\u00fcman i\u00e7in kutsal olan Ramazan ay\u0131 yakla\u015f\u0131yor. Ramazan bu y\u0131l 6 May\u0131s\u2019ta ba\u015flayacak, Ramazan Bayram\u0131 ise 4 Haziran\u2019da… Ailenin t\u00fcm \u00fcyelerini ve dostluklar\u0131 ayn\u0131 sofrada bulu\u015fturan iftarlar, sahur sohbetleri ve ziyaretler ile \u00e7o\u011fu ki\u015fi i\u00e7in Ramazan son derece hareketli ge\u00e7er. Payla\u015f\u0131mlar\u0131n ve biraraya geli\u015flerin artt\u0131\u011f\u0131 bu d\u00f6nemde, pazarlama stratejileri de bir…<\/p>\n","protected":false},"author":1,"featured_media":29370,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[544,545,546],"class_list":["post-31240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-2019-google-ramazan-trendleri-en","tag-google-ramazan-trendleri-en","tag-ramazan-trendleri-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31240"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/29370"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}