{"id":31265,"date":"2018-12-26T00:00:00","date_gmt":"2018-12-26T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/e-ticarette-2019-dijital-pazarlama-trendleri\/"},"modified":"2018-12-26T00:00:00","modified_gmt":"2018-12-26T00:00:00","slug":"e-ticarette-2019-dijital-pazarlama-trendleri","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/e-ticarette-2019-dijital-pazarlama-trendleri\/","title":{"rendered":"E-Ticarette 2019 Dijital Pazarlama Trendleri"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dijitalle\u015fen d\u00fcnya, T\u00fcrkiye\u2019de her ge\u00e7en g\u00fcn m\u00fcthi\u015f bir ivmeyle yeni rekorlar k\u0131r\u0131yor. Son sekiz y\u0131l i\u00e7erisinde, internet aboneli\u011fi dokuz kat artarken, ak\u0131ll\u0131 telefon penetrasyonu da y\u00fczde 69 oran\u0131na ula\u015fm\u0131\u015f durumda. Bu oran, t\u00fcm d\u00fcnya ortalamas\u0131n\u0131n \u00e7ok \u00fczerinde. E-ticarette, hedef t\u00fcketiciye ula\u015fmak i\u00e7in, bu oranlar mutlaka g\u00f6z \u00f6n\u00fcne al\u0131nmal\u0131 ve herhangi bir pazarlama stratejisinde ilgili penetrasyon oranlar\u0131 yak\u0131ndan izlenmeli&#8230; \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6te yandan, interneti yo\u011fun olarak kullanan firmalar\u0131n ciro art\u0131\u015f oran\u0131n\u0131n, bu sene (2018) y\u00fczde 17 artt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrsek; bu firmalar\u0131n gelece\u011fi \u00e7ok iyi okuduklar\u0131n\u0131 ve pazarlama stratejilerini son derece yerinde konumland\u0131rd\u0131klar\u0131n\u0131 rahatl\u0131kla s\u00f6yleyebiliriz. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7\u00fcnk\u00fc dijital \u00e7a\u011f\u0131n getirdi\u011fi en b\u00fcy\u00fck yenilik e-ticaret sekt\u00f6r\u00fcnde g\u00f6zlemleniyor. Nihai t\u00fcketici a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck kolayl\u0131klar ve avantajlar sunan e-ticaret siteleri, geli\u015fen teknoloji ile birlikte t\u00fcm ihtiya\u00e7lar\u0131n\u0131 al\u0131\u015fveri\u015f siteleri \u00fczerinden ger\u00e7ekle\u015ftiren t\u00fcketicilere, indirim avantajlar\u0131n\u0131n yan\u0131nda konforlu bir deneyim de sa\u011fl\u0131yor. T\u00fcketici ma\u011faza ma\u011faza gezmek yerine, istedi\u011fi \u00fcr\u00fcn\u00fc an\u0131nda buluyor ve zamandan da kazan\u0131yor. Elbette t\u00fcm bu geli\u015fim, sonu\u00e7ta e-ticaret sekt\u00f6r\u00fcn\u00fcn de b\u00fcy\u00fcmesini sa\u011fl\u0131yor. G\u00f6r\u00fcnen o ki, bu b\u00fcy\u00fcme \u00f6n\u00fcm\u00fczdeki d\u00f6nemde artarak s\u00fcrecek. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peki, giderek artan bir b\u00fcy\u00fcme g\u00f6steren e-ticaret sekt\u00f6r\u00fcnde, 2019\u2019da hangi trendler \u00f6ne \u00e7\u0131kacak? Dijital pazarlamadaki pop\u00fcler uygulamalar neler olacak? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daha da b\u00fcy\u00fcmek isteyen firmalar i\u00e7in, e-ticarette 2019 trendleri \u015f\u00f6yle: \u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video i\u00e7erikler y\u00fckseli\u015fe ge\u00e7ecek ve video reklamlar\u0131 artacak<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0130nternet televizyonu yakalayacak<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sosyal medya di\u011fer hizmetlerle daha fazla entegre olacak<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chatbot ve yapay zeka yayg\u0131nla\u015facak<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn yerle\u015ftirme gibi i\u00e7eriklerle entegre olan reklam modelleri artacak<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerle konu\u015farak pazarlama y\u00f6ntemi \u00f6nemini koruyacak<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0130leti\u015fim daha da \u015feffaf hale gelecek<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sesli arama sorgular\u0131 artacak<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Canl\u0131 video yay\u0131nlar\u0131 \u00f6nem kazanacak<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blog yaz\u0131lar\u0131n\u0131n \u00f6nemi artarak s\u00fcrecek<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobil dostu reklamlar e-ticaretin g\u00f6zdesi olmaya devam edecek<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Otomasyonun \u00f6nemi artacak<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u00fcm bunlar, 2019&#8217;da dijital pazarlama stratejileri i\u00e7in beklenen trendlerden baz\u0131lar\u0131. Bakal\u0131m, dijitalle\u015fen T\u00fcrkiye\u2019nin e-ticaret sekt\u00f6r\u00fc, \u00f6n\u00fcm\u00fczdeki y\u0131l daha ne rekorlar k\u0131racak?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijitalle\u015fen d\u00fcnya, T\u00fcrkiye\u2019de her ge\u00e7en g\u00fcn m\u00fcthi\u015f bir ivmeyle yeni rekorlar k\u0131r\u0131yor. Son sekiz y\u0131l i\u00e7erisinde, internet aboneli\u011fi dokuz kat artarken, ak\u0131ll\u0131 telefon penetrasyonu da y\u00fczde 69 oran\u0131na ula\u015fm\u0131\u015f durumda. Bu oran, t\u00fcm d\u00fcnya ortalamas\u0131n\u0131n \u00e7ok \u00fczerinde. E-ticarette, hedef t\u00fcketiciye ula\u015fmak i\u00e7in, bu oranlar mutlaka g\u00f6z \u00f6n\u00fcne al\u0131nmal\u0131 ve herhangi bir pazarlama stratejisinde ilgili penetrasyon&#8230;<\/p>\n","protected":false},"author":1,"featured_media":31266,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[586,557,587,560,588,589,590,591,592],"yst_prominent_words":[],"class_list":["post-31265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-2019-eticaret-trendleri-en","tag-dijital-pazarlama-en","tag-dijital-reklam-ajansi-en","tag-dijital-reklamcilik-en","tag-e-ticaret-trendleri-en","tag-eticaret-en","tag-eticarette-dijital-firsatlar-en","tag-google-ads-en","tag-google-reklam-ajansi-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31265"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/31266"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31265"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}