{"id":31276,"date":"2018-10-26T00:00:00","date_gmt":"2018-10-26T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/2018-black-friday-yaklasiyor\/"},"modified":"2018-10-26T00:00:00","modified_gmt":"2018-10-26T00:00:00","slug":"2018-black-friday-yaklasiyor","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/2018-black-friday-yaklasiyor\/","title":{"rendered":"2018 Black Friday Yakla\u015f\u0131yor"},"content":{"rendered":"

G\u00fcn\u00fcm\u00fczde Black Friday konseptinin bilinirli\u011fi giderek artmakta ve \u00f6zellikle t\u00fcketici elektroni\u011fi gibi kategoriler, son y\u0131llarda bu trendden fazlas\u0131yla etkilenmektedir.<\/span><\/p>\n

2018 Black Friday<\/strong>\u2019de de, bir \u00e7ok firma \u00f6nemli indirimler ve avantajlar sa\u011flayan kampanyalar yapmaya haz\u0131rlanmaktad\u0131r. Stoklar\u0131n\u0131 eritip yeni m\u00fc\u015fterilere ula\u015f\u0131rken, ayn\u0131 zamanda cirolar\u0131n\u0131 y\u00fckseltmesi ve t\u00fcketicisi ile \u00f6zel ileti\u015fim kuracak etkinlikler d\u00fczenlemesi \u00f6ng\u00f6r\u00fclmektedir. \u00d6te yandan bu \u00f6zel g\u00fcn, hem \u00fcretici hem de t\u00fcketici a\u00e7\u0131s\u0131ndan m\u00fcthi\u015f bir f\u0131rsat olarak de\u011ferlendirilmelidir. \u00c7\u00fcnk\u00fc sonu\u00e7lar\u0131 her iki kesime de olumlu yans\u0131maktad\u0131r. Olabildi\u011fince fazla m\u00fc\u015fteriye \u00fcr\u00fcn satmak isteyen \u015firketler, yapt\u0131klar\u0131 indirimlerde birbirleriyle yar\u0131\u015fmaktad\u0131r.<\/span><\/p>\n

T\u00fcrkiye\u2019de Black Friday<\/strong><\/h4>\n

Black Friday kampanyalar\u0131n\u0131, son y\u0131llarda T\u00fcrkiye’deki baz\u0131 ma\u011fazalar da uygulamaya ba\u015flam\u0131\u015ft\u0131r. E-ticaret sitelerinde de bu d\u00f6nemde ciddi bir hareketlenme g\u00f6r\u00fclmektedir.<\/span><\/p>\n

2017 y\u0131l\u0131 Black Friday d\u00f6nemini Google bizim i\u00e7in \u015f\u00f6yle analiz etmi\u015f:<\/span><\/p>\n

    \n
  • Ak\u0131ll\u0131 Telefon, Ayakkab\u0131 ve Aksesuar & Parf\u00fcm, bu d\u00f6nemde en \u00e7ok aranan kategoriler olmu\u015f.<\/span><\/li>\n
  • \u00d6zellikle 2017\u2019de, Black Friday haftas\u0131nda, yukar\u0131daki kategorilere g\u00f6sterilen ilgi belirgin \u015fekilde art\u0131\u015f g\u00f6stermi\u015f.<\/span><\/li>\n
  • Bu d\u00f6nemde toplam 4 milyon arama ger\u00e7ekle\u015fmi\u015f. <\/span><\/li>\n
  • Bu arama say\u0131s\u0131, bir \u00f6nceki y\u0131la (2016) g\u00f6re 5 kat birden art\u0131\u015f anlam\u0131na geliyor.<\/span><\/li>\n
  • Black Friday haftas\u0131nda ise ge\u00e7en y\u0131l 3 milyon arama ile rekor k\u0131r\u0131lm\u0131\u015f. <\/span><\/li>\n
  • Arama hacmi, bir \u00f6nceki haftaya g\u00f6re 24 kat birden b\u00fcy\u00fcm\u00fc\u015f.<\/span><\/li>\n<\/ul>\n

    G\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere, Black Friday\u2019e g\u00f6sterilen ilgi her sene giderek artmaktad\u0131r. Aramalar 2 ay \u00f6nceden ba\u015flamakta ve indirimin oldu\u011fu 47. haftada ise en y\u00fcksek hacme ula\u015fmaktad\u0131r.<\/span><\/p>\n

    Black Friday\u2019in, T\u00fcrkiye\u2019de b\u00f6yle bir trend haline gelmesi ise bo\u015funa de\u011fildir bizce. \u00c7\u00fcnk\u00fc yine Google verilerine g\u00f6re, son 5 y\u0131lda T\u00fcrk internet kullan\u0131c\u0131lar\u0131n\u0131n Black Friday kampanyalar\u0131na olan ilgisi %4900 oran\u0131nda artm\u0131\u015ft\u0131r. Bu veri asl\u0131nda \u015fu anlama gelmektedir: 2018 Black Friday\u2019da yeni bir sat\u0131\u015f rekoru k\u0131r\u0131labilir!<\/strong><\/span><\/p>\n

    Sonu\u00e7ta, Black Friday \u00f6ncesi pazarlama stratejilerinin bir hayli \u00f6nem kazand\u0131\u011f\u0131n\u0131 ve ba\u015far\u0131l\u0131 bir ileti\u015fim stratejisi ile Black Friday\u2019den en k\u00e2rl\u0131 \u015fekilde \u00e7\u0131kmak isteyen firmalar\u0131n, bu \u00f6zel g\u00fcne daha ciddi haz\u0131rland\u0131klar\u0131n\u0131 s\u00f6yleyebiliriz. \u00a0<\/span><\/p>\n

    Bu verileri dikkate ald\u0131\u011f\u0131n\u0131zda, Black Friday d\u00f6nemi boyunca etkile\u015fimi y\u00fcksek bir kitleye siz de ula\u015fabilir ve ilginin y\u00fcksek oldu\u011fu bu d\u00f6nemi en etkin \u015fekilde de\u011ferlendirebilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    G\u00fcn\u00fcm\u00fczde Black Friday konseptinin bilinirli\u011fi giderek artmakta ve \u00f6zellikle t\u00fcketici elektroni\u011fi gibi kategoriler, son y\u0131llarda bu trendden fazlas\u0131yla etkilenmektedir. 2018 Black Friday\u2019de de, bir \u00e7ok firma \u00f6nemli indirimler ve avantajlar sa\u011flayan kampanyalar yapmaya haz\u0131rlanmaktad\u0131r. Stoklar\u0131n\u0131 eritip yeni m\u00fc\u015fterilere ula\u015f\u0131rken, ayn\u0131 zamanda cirolar\u0131n\u0131 y\u00fckseltmesi ve t\u00fcketicisi ile \u00f6zel ileti\u015fim kuracak etkinlikler d\u00fczenlemesi \u00f6ng\u00f6r\u00fclmektedir. \u00d6te yandan bu…<\/p>\n","protected":false},"author":1,"featured_media":31277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[603,604,605,557,587,560,606],"yst_prominent_words":[],"class_list":["post-31276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-2018-black-friday-en","tag-black-friday-en","tag-black-friday-2018-en","tag-dijital-pazarlama-en","tag-dijital-reklam-ajansi-en","tag-dijital-reklamcilik-en","tag-kara-cuma-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31276"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/31277"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31276"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}