{"id":31281,"date":"2018-07-10T00:00:00","date_gmt":"2018-07-10T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/dijital-pazarlamanin-yeni-efendisi-video\/"},"modified":"2018-07-10T00:00:00","modified_gmt":"2018-07-10T00:00:00","slug":"dijital-pazarlamanin-yeni-efendisi-video","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/dijital-pazarlamanin-yeni-efendisi-video\/","title":{"rendered":"Dijital Pazarlaman\u0131n Yeni Efendisi: Video"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fczde dijital platformlar \u00fczerinden video izleyenlerin say\u0131s\u0131, m\u00fcthi\u015f bir h\u0131zla art\u0131yor. Sadece YouTube\u2019da, d\u00fcnyada her g\u00fcn en az 1 milyar saat video izleniyor. Yani her g\u00fcn izledi\u011fimiz birka\u00e7 dakikal\u0131k k\u0131sa videolar, bir araya gelince d\u00fcnyan\u0131n en pop\u00fcler video platformunu olu\u015fturuyor. Yine sadece Youtube\u2019a, her g\u00fcn 5 milyar adet yeni video i\u00e7eri\u011fi ekleniyor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu rakamlar, ger\u00e7ekten m\u00fcthi\u015f!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rakamlar\u0131n ortaya koydu\u011fu bu istatistikler, elbette \u00e7a\u011f\u0131 yakalamak isteyen markalar\u0131n da dikkatini \u00e7ekiyor. Videolar\u0131n \u00f6nemi, dijital i\u00e7erik pazarlamas\u0131nda hi\u00e7 olmad\u0131\u011f\u0131 kadar geni\u015f bir yer buluyor. \u00c7\u00fcnk\u00fc hedef kitleye do\u011frudan, en ekonomik \u015fekilde ve kolayca ula\u015f\u0131lmas\u0131n\u0131 sa\u011fl\u0131yor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6te yandan, b\u00f6yle b\u00fcy\u00fck ve h\u0131zl\u0131 bir mecrada ba\u015far\u0131ya ula\u015fabilmek, ancak profesyonel bir destek al\u0131nd\u0131\u011f\u0131nda m\u00fcmk\u00fcn. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak\u0131ll\u0131 telefonlar\u0131n ve teknolojinin sa\u011flad\u0131\u011f\u0131 kolayl\u0131klardan yararlan\u0131p \u201ckendi videomu kendim yapar ve yay\u0131nlar\u0131m\u201d demek, dijital mecrada yer almaktan \u00e7ok tam anlam\u0131yla bir \u201cmaceraya at\u0131lmak\u201d \u00e7\u00fcnk\u00fc&#8230; \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcstelik videolar, markalar\u0131n sadece \u00fcr\u00fcnlerini tan\u0131t\u0131p satmak amac\u0131yla kulland\u0131\u011f\u0131 bir y\u00f6ntem de de\u011fil\u2026 \u0130\u015fin i\u00e7ine duygu kat\u0131p izleyen insanlara ilham verildi\u011finde ancak, markalar ve hizmetler ilgi g\u00f6r\u00fcyor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm d\u00fcnyada en \u00e7ok satanlar listesinde bulunan ve pazarlama, b\u00fcy\u00fcme, geli\u015fim, i\u015f d\u00fcnyas\u0131 \u00fczerine yazd\u0131\u011f\u0131 kitaplarla tan\u0131nan Seth Godin\u2019in dedi\u011fi gibi, &#8220;\u0130nsanlar mal ve hizmeti de\u011fil; ili\u015fkiyi, hikayeyi ve sihri sat\u0131n al\u0131yorlar&#8221; \u00e7\u00fcnk\u00fc\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u0131sacas\u0131 video dijital pazarlama, ilham veren i\u00e7erik pazarlamas\u0131 i\u00e7in \u00e7ok \u00f6nemli bir strateji olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Bu stratejiyi benimseyen ve profesyonel destek alarak dijital d\u00fcnyaya a\u00e7\u0131lan markalar ba\u015far\u0131l\u0131 oluyor. \u00c7\u00fcnk\u00fc bizim i\u00e7in haz\u0131rlanm\u0131\u015f bilgilerin sunuldu\u011fu dijital platformalar, g\u00f6rsel alg\u0131ya daha \u00e7ok \u00f6nem veriyor. Daha h\u0131zl\u0131 idrak edilen ve dikkat \u00e7eken g\u00f6rsel i\u00e7erikler, ilgi oda\u011f\u0131 oluyor. <\/span><\/p>\n<h5><b>Video istatistikleri (*) \u00a0<\/b><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\"> 2018\u2019de web trafi\u011finin %74\u2019\u00fcn\u00fcn online video ile sa\u011flanaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Tek bir ayda internete y\u00fcklenen video i\u00e7eri\u011fi say\u0131s\u0131, 30 y\u0131lda televizyon reklamlar\u0131n\u0131n \u00fcretti\u011finden daha fazla. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Video izleyicilerinin %65\u2019i, videonun d\u00f6rtte \u00fc\u00e7\u00fcnden fazlas\u0131n\u0131 seyrediyor. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Tablet sahiplerinin %33\u2019\u00fc, cihazlar\u0131ndan her g\u00fcn yakla\u015f\u0131k 1 saatlik video seyrediyor. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Ak\u0131ll\u0131 telefon kullananlar\u0131n %28\u2019i, kendi cihazlar\u0131ndan g\u00fcnde en az bir kere video izliyor. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n %78\u2019i her hafta online video izlerken, %55\u2019i her g\u00fcn izliyor. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> 500 milyon insan, her g\u00fcn Facebook videolar\u0131n\u0131 izliyor. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Seyredilen Facebook videolar\u0131n\u0131n %85\u2019i, sessiz izleniyor.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Twitter kullan\u0131c\u0131lar\u0131n\u0131n %82\u2019si, Twitter\u2019da video i\u00e7eri\u011fi izliyor. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u015eirket y\u00f6neticilerinin %75\u2019i, i\u015f ile ilgili videolar\u0131 en az haftada bir kez izliyor. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00dcst d\u00fczey y\u00f6neticilerin %59\u2019u, hem metin hem de video ayn\u0131 konuda ve ayn\u0131 sayfada yer al\u0131yorsa videoyu izlemeyi tercih ediyor. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00dcst d\u00fczey y\u00f6neticilerin %54\u2019\u00fc, haftada en az bir kere i\u015fle ilgili videolar\u0131 i\u015f arkada\u015flar\u0131 ile payla\u015f\u0131yor. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Pazarlama, sat\u0131\u015f ve i\u015f profesyonellerinin %69\u2019u, video pazarlamay\u0131 mutlaka kullan\u0131rken, geriye kalan %31\u2019lik kesim, kullanmay\u0131 planl\u0131yor. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Pazarlamac\u0131lar\u0131n %93\u2019\u00fc, videoyu online pazarlama, sat\u0131\u015f ve ileti\u015fim i\u00e7in kullan\u0131yor. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> B2B \u015firketlerin %96\u2019s\u0131, videoyu bu y\u0131l i\u00e7erik pazarlamas\u0131nda mutlaka kullanmay\u0131 planl\u0131yor.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Pazarlamac\u0131lar\u0131n % 52\u2019si videonun; %52 marka fark\u0131ndal\u0131\u011f\u0131nda, %45 yeni m\u00fc\u015fteri ve potansiyel m\u00fc\u015fteri olu\u015fturmada, %42\u2019si ise online etkile\u015fim kurmada etkili oldu\u011funa inan\u0131yor. \u00a0Bunun yan\u0131nda %67\u2019si video ile pazarlamay\u0131 ba\u015far\u0131l\u0131 bulurken %18\u2019i \u00e7ok ba\u015far\u0131l\u0131 buluyor. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u201cVideo\u201d kelimesini e-mail konular\u0131nda kullanmak a\u00e7\u0131lma oran\u0131n\u0131 %19 y\u00fckseltiyor, t\u0131klama oran\u0131n\u0131 %65 art\u0131r\u0131rken e-posta \u00fcyeli\u011finden \u00e7\u0131kmay\u0131 %26 d\u00fc\u015f\u00fcr\u00fcyor. Pazarlamac\u0131lar videoyu g\u00f6nderilen e-postaya eklediyse t\u0131klama oran\u0131 %200-300 oran\u0131nda art\u0131\u015f g\u00f6sterebiliyor. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Video i\u00e7eren online web sitelerinde, i\u00e7ermeyen web sitelerine g\u00f6re ortalama 2 dakika daha fazla zaman ge\u00e7iriliyor. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan pazarlama uzmanlar\u0131n\u0131n %52\u2019si, videoyu en iyi yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f\u00fc sa\u011flayan i\u00e7erik olarak adland\u0131r\u0131yor. <\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">(*) Kaynak: \u201c30 Stats Showing Why Video Must Be Part Of Your 2017 Online Strategy\u201d Raporu<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde dijital platformlar \u00fczerinden video izleyenlerin say\u0131s\u0131, m\u00fcthi\u015f bir h\u0131zla art\u0131yor. Sadece YouTube\u2019da, d\u00fcnyada her g\u00fcn en az 1 milyar saat video izleniyor. Yani her g\u00fcn izledi\u011fimiz birka\u00e7 dakikal\u0131k k\u0131sa videolar, bir araya gelince d\u00fcnyan\u0131n en pop\u00fcler video platformunu olu\u015fturuyor. Yine sadece Youtube\u2019a, her g\u00fcn 5 milyar adet yeni video i\u00e7eri\u011fi ekleniyor. Bu rakamlar, ger\u00e7ekten&#8230;<\/p>\n","protected":false},"author":1,"featured_media":31282,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[557,559,587,560,607,608,609,610,550],"yst_prominent_words":[],"class_list":["post-31281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-dijital-pazarlama-en","tag-dijital-reklam-en","tag-dijital-reklam-ajansi-en","tag-dijital-reklamcilik-en","tag-facebook-video-reklam-en","tag-instagram-video-reklam-en","tag-video-reklam-en","tag-video-reklamciligi-en","tag-video-reklamcilik-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31281"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/31282"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31281"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}