{"id":31285,"date":"2018-05-30T00:00:00","date_gmt":"2018-05-30T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/en-etkili-video-reklam-metinleri-icin-benzersiz-oneriler\/"},"modified":"2018-05-30T00:00:00","modified_gmt":"2018-05-30T00:00:00","slug":"en-etkili-video-reklam-metinleri-icin-benzersiz-oneriler","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/en-etkili-video-reklam-metinleri-icin-benzersiz-oneriler\/","title":{"rendered":"En Etkili Video Reklam Metinleri \u0130\u00e7in Benzersiz \u00d6neriler"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Bildi\u011finiz gibi videolar, markalar\u0131n sadece \u00fcr\u00fcnlerini tan\u0131t\u0131p satmak amac\u0131yla kulland\u0131\u011f\u0131 bir y\u00f6ntem de\u011fil\u2026 \u0130\u015fin i\u00e7ine duygu kat\u0131p izleyen insanlara ilham verildi\u011finde ancak, markalar ve hizmetler ilgi g\u00f6r\u00fcyor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm d\u00fcnyada en \u00e7ok satanlar listesinde bulunan ve pazarlama, b\u00fcy\u00fcme, geli\u015fim, i\u015f d\u00fcnyas\u0131 \u00fczerine yazd\u0131\u011f\u0131 kitaplarla tan\u0131nan Seth Godin\u2019in dedi\u011fi gibi, &#8220;\u0130nsanlar mal ve hizmeti de\u011fil; ili\u015fkiyi, hikayeyi ve sihri sat\u0131n al\u0131yorlar&#8221; \u00e7\u00fcnk\u00fc\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yani duygusal ba\u011f kurmak ve hedef kitlenizle markan\u0131z aras\u0131nda aidiyet duygusu yaratacak fikirler sunmak\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu ba\u011f\u0131 kurman\u0131n \u00e7ok say\u0131da yolu var elbette. Gerek metin, gerek g\u00f6rsel a\u00e7\u0131dan de\u011fi\u015fik yollar denenebilir. Biz buna k\u0131saca \u201cyarat\u0131c\u0131 fikir\u201d diyoruz.<\/span><\/p>\n<h3><b>Yarat\u0131c\u0131 Fikir Olu\u015fturman\u0131n A\u015famalar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Video reklam\u0131n\u0131z her \u015feyden \u00f6nce dikkat \u00e7ekmeli. G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda dikkat \u00e7ekmeyen bir reklam\u0131n ba\u015far\u0131ya ula\u015fmas\u0131 m\u00fcmk\u00fcn de\u011fil \u00e7\u00fcnk\u00fc. Arkas\u0131ndan i\u015fledi\u011finiz konu, hedef kitleniz i\u00e7in ilgin\u00e7 olmal\u0131. Yani markan\u0131zla hedef kitlenizi bulu\u015fturacak ilgin\u00e7 bir konseptiniz bulunmal\u0131. Bu konseptin i\u00e7inde istek uyand\u0131r\u0131c\u0131 vaatleriniz ve markan\u0131za d\u00e2ir yenilikler anlat\u0131lmal\u0131. Son nokta ise video reklam metinlerinin, t\u00fcketiciyi ya da hedef kitlenizi harekete ge\u00e7irici bir mesajla bitmesi: \u201c\u015eimdi sen de dene!\u201d gibi&#8230; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6zetlersek:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00d6ncelikle markan\u0131z\u0131 konumland\u0131r\u0131n ve hedef kitlenizi belirleyin.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dikkat \u00e7ekici bir i\u00e7erik ve ak\u0131\u015f olu\u015fturun. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c7arp\u0131c\u0131 bir sloganla videonuza ba\u015flay\u0131n. Slogan\u0131n i\u00e7inde markan\u0131z\u0131n ad\u0131n\u0131 ge\u00e7irin.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0130lgi \u00e7ekin ve ilgin\u00e7 olun. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video reklam\u0131n\u0131zla izleyenlerde istek uyand\u0131r\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn ya da hizmetinizle ilgili avantajlar\u0131n\u0131z\u0131, farkl\u0131l\u0131klar\u0131n\u0131z\u0131 ve yeniliklerinizi anlat\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hedef kitlenizin ihtiya\u00e7lar\u0131na seslenin.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ve onu harekete ge\u00e7irin.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">K\u0131sacas\u0131 video reklam, ilham veren i\u00e7erik pazarlamas\u0131 i\u00e7in \u00e7ok \u00f6nemli bir strateji olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Bu stratejiyi benimseyen ve profesyonel destek alarak dijital d\u00fcnyaya a\u00e7\u0131lan markalar ba\u015far\u0131l\u0131 oluyor. \u00c7\u00fcnk\u00fc bizim i\u00e7in haz\u0131rlanm\u0131\u015f bilgilerin sunuldu\u011fu dijital platformalar, g\u00f6rsel alg\u0131ya daha \u00e7ok \u00f6nem veriyor. Daha h\u0131zl\u0131 anla\u015f\u0131lan ve dikkat \u00e7eken videolar ise elbette daha \u00e7ok ilgi oda\u011f\u0131 oluyor. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bildi\u011finiz gibi videolar, markalar\u0131n sadece \u00fcr\u00fcnlerini tan\u0131t\u0131p satmak amac\u0131yla kulland\u0131\u011f\u0131 bir y\u00f6ntem de\u011fil\u2026 \u0130\u015fin i\u00e7ine duygu kat\u0131p izleyen insanlara ilham verildi\u011finde ancak, markalar ve hizmetler ilgi g\u00f6r\u00fcyor. T\u00fcm d\u00fcnyada en \u00e7ok satanlar listesinde bulunan ve pazarlama, b\u00fcy\u00fcme, geli\u015fim, i\u015f d\u00fcnyas\u0131 \u00fczerine yazd\u0131\u011f\u0131 kitaplarla tan\u0131nan Seth Godin\u2019in dedi\u011fi gibi, &#8220;\u0130nsanlar mal ve hizmeti de\u011fil; ili\u015fkiyi, hikayeyi&#8230;<\/p>\n","protected":false},"author":1,"featured_media":31286,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[613,607,608,609,614,610,550],"yst_prominent_words":[],"class_list":["post-31285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-dijital-video-en","tag-facebook-video-reklam-en","tag-instagram-video-reklam-en","tag-video-reklam-en","tag-video-reklam-metni-en","tag-video-reklamciligi-en","tag-video-reklamcilik-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31285"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/31286"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31285"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}