{"id":31291,"date":"2018-05-23T00:00:00","date_gmt":"2018-05-23T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/youtube-reklam-modelleri-nelerdir\/"},"modified":"2018-05-23T00:00:00","modified_gmt":"2018-05-23T00:00:00","slug":"youtube-reklam-modelleri-nelerdir","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/youtube-reklam-modelleri-nelerdir\/","title":{"rendered":"YouTube Reklam Modelleri Nelerdir?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Her ay 1,5 milyar kullan\u0131c\u0131 YouTube&#8217;a giri\u015f yap\u0131yor ve bunlar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu mobilde her g\u00fcn 1 saatin \u00fczerinde video izliyor. (Kaynak: YouTube) Bu bak\u0131mdan YouTube art\u0131k televizyona rakip olarak g\u00f6sterilebilir. <\/span><span style=\"font-weight: 400;\">\u0130\u015fte t\u00fcm bunlar YouTube\u2019u vazge\u00e7ilmez bir reklam kanal\u0131 yap\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube reklam\u0131 yaparken dikkat edilmesi gereken 3 \u00f6nemli madde vard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1- \u0130lk 5 saniyede mesaj\u0131 ver<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2- Logon ve markan \u00f6n planda olsun<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3- Videonun sonunda m\u00fc\u015fteriler bundan sonra ne yapaca\u011f\u0131ndan emin olmal\u0131. Video call to action ile bitmeli<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube\u2019da kullan\u0131lan reklam modellerini ise \u015f\u00f6yle s\u0131ralayabiliriz.<\/span><\/p>\n<h3><b>TrueView Yay\u0131n i\u00e7i Reklamlar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/profaj.com\/youtube-reklam-modelleri-nelerdir\/snp_f3be4cc0fcc3771d78ab5ce6b2edec692715_4444130_en_v0\/\" rel=\"attachment wp-att-25789\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25789 size-full\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2018\/05\/SNP_F3BE4CC0FCC3771D78AB5CE6B2EDEC692715_4444130_en_v0.png\" alt=\"YouTube reklam modelleri\" width=\"168\" height=\"85\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">TrueView yay\u0131n i\u00e7i reklamlar\u0131 kullan\u0131c\u0131lar\u0131n ilk 5 saniye sonras\u0131nda atlayabilece\u011fi video reklam modelidir. Kullan\u0131c\u0131n\u0131n izledi\u011fi videonun \u00f6ncesi, i\u00e7i veya sonras\u0131na g\u00f6sterilebilir. Yay\u0131n i\u00e7i TrueView (In-stream) videolar\u0131, YouTube izleme sayfalar\u0131n\u0131n yan\u0131 s\u0131ra G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131&#8217;ndaki video i\u015f orta\u011f\u0131 siteleri ve uygulamalar\u0131nda yer alan videolarda g\u00f6sterilebilir.<\/span><\/p>\n<p><b>\u00dccretlendirme<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 videonun 30 saniyesini, 30 saniyeden k\u0131sa videolarda ise tamam\u0131n\u0131 izledi\u011finde veya videonuzla bir etkile\u015fimde bulundu\u011funda \u00fccretlendirilir. <\/span><\/p>\n<h3><b>TrueView Video Discovery Reklamlar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/profaj.com\/youtube-reklam-modelleri-nelerdir\/snp_f3be4cc0fcc3771d78ab5ce6b2edec692715_4444126_en_v0\/\" rel=\"attachment wp-att-25790\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25790\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2018\/05\/SNP_F3BE4CC0FCC3771D78AB5CE6B2EDEC692715_4444126_en_v0.png\" alt=\"YouTube Reklam Modelleri\" width=\"168\" height=\"85\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube videolar\u0131n\u0131n yan taraf\u0131, bir YouTube arama sonucu veya mobil cihazlarda YouTube ana sayfas\u0131nda yer alan ve kullan\u0131c\u0131lar\u0131n yaln\u0131zca reklam\u0131 izlemeyi tercih etti\u011finde izlenebilen reklam modelidir.<\/span><\/p>\n<p><strong>\u00dccretlendirme<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar videonun k\u00fc\u00e7\u00fck resmine t\u0131klayarak videoyu izlemeyi tercih etti\u011finde \u00fccretlendirilir.<\/span><\/p>\n<h3><b>Bumper Reklamlar<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/profaj.com\/youtube-reklam-modelleri-nelerdir\/snp_f3be4cc0fcc3771d78ab5ce6b2edec692715_4444066_en_v0\/\" rel=\"attachment wp-att-25791\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25791\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2018\/05\/SNP_F3BE4CC0FCC3771D78AB5CE6B2EDEC692715_4444066_en_v0.png\" alt=\"YouTube Reklam Modelleri\" width=\"168\" height=\"85\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bumber reklamlar daha fazla ki\u015fiye mesaj\u0131n\u0131z\u0131 ula\u015ft\u0131rmak amac\u0131yla haz\u0131rlanan k\u0131sa video reklamlard\u0131r. Bu reklam modelinde video reklam\u0131n uzunlu\u011fu 6 saniyedir. Bumber reklam bitmeden kullan\u0131c\u0131 ana videoyu izleyemez.<\/span><\/p>\n<p><strong>\u00dccretlendirme<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">G\u00f6sterimlere ba\u011fl\u0131 olarak \u00fccretlendirilir. Bin g\u00f6sterim ba\u015f\u0131na maliyet (BGBM) teklifi kullan\u0131l\u0131r.<\/span><\/p>\n<h3><b>Yay\u0131n D\u0131\u015f\u0131 Reklamlar<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/profaj.com\/youtube-reklam-modelleri-nelerdir\/yayin-disi-reklamlar\/\" rel=\"attachment wp-att-25792\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25792\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2018\/05\/Yay\u0131n-d\u0131\u015f\u0131-reklamlar.png\" alt=\"YouTube Reklam Modelleri\" width=\"183\" height=\"199\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yay\u0131n d\u0131\u015f\u0131 reklamlar, i\u015f orta\u011f\u0131 web sitelerinde ve uygulamalar\u0131nda oynat\u0131lan ve yaln\u0131zca mobil cihazlarda g\u00f6sterilen video reklamlard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yay\u0131n d\u0131\u015f\u0131 reklamlar ses kapal\u0131 olarak oynamaya ba\u015flar ve kullan\u0131c\u0131 isterse sesi a\u00e7ar.<\/span><\/p>\n<p><strong>\u00dccretlendirme<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Reklam ekran\u0131n yar\u0131s\u0131ndan fazlas\u0131nda 2 saniye ve daha uzun s\u00fcre g\u00f6sterildi\u011finde \u00fccretlendirilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00f6r\u00fcnt\u00fclenebilir bin g\u00f6sterim ba\u015f\u0131na maliyet (gBGBM) teklifi ile \u00fccretlendirilir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Her ay 1,5 milyar kullan\u0131c\u0131 YouTube&#8217;a giri\u015f yap\u0131yor ve bunlar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu mobilde her g\u00fcn 1 saatin \u00fczerinde video izliyor. (Kaynak: YouTube) Bu bak\u0131mdan YouTube art\u0131k televizyona rakip olarak g\u00f6sterilebilir. \u0130\u015fte t\u00fcm bunlar YouTube\u2019u vazge\u00e7ilmez bir reklam kanal\u0131 yap\u0131yor. YouTube reklam\u0131 yaparken dikkat edilmesi gereken 3 \u00f6nemli madde vard\u0131r. 1- \u0130lk 5 saniyede mesaj\u0131 ver&#8230;<\/p>\n","protected":false},"author":1,"featured_media":31292,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[613,607,608,609,610,550],"yst_prominent_words":[],"class_list":["post-31291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-dijital-video-en","tag-facebook-video-reklam-en","tag-instagram-video-reklam-en","tag-video-reklam-en","tag-video-reklamciligi-en","tag-video-reklamcilik-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31291"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/31292"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31291"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}