{"id":31295,"date":"2018-05-16T00:00:00","date_gmt":"2018-05-16T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/googleda-ramazan-bereketi\/"},"modified":"2018-05-16T00:00:00","modified_gmt":"2018-05-16T00:00:00","slug":"googleda-ramazan-bereketi","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/googleda-ramazan-bereketi\/","title":{"rendered":"Google\u2019da Ramazan Bereketi"},"content":{"rendered":"

On bir ay\u0131n sultan\u0131 Ramazan geldi, bereketini Google\u2019a getirdi.<\/span><\/p>\n

Birlikte olman\u0131n ve payla\u015fman\u0131n de\u011ferini daha derinden hissetti\u011fimiz Ramazan\u2019\u0131n geli\u015fiyle birlikte Google aramalar\u0131 da de\u011fi\u015fiyor. Hatta de\u011fi\u015fimin de \u00f6tesinde m\u00fcthi\u015f bir art\u0131\u015f g\u00f6zleniyor. T\u00fcketiciler bu \u00f6zel ay\u0131; hem daha anlaml\u0131 kutlamak ad\u0131na al\u0131\u015fveri\u015f ihtiya\u00e7lar\u0131n\u0131 ara\u015ft\u0131rmak, hem de merak ettiklerini sorgulamak i\u00e7in Google\u2019a ba\u015fvuruyor. <\/span><\/p>\n

Ge\u00e7en y\u0131l\u0131n verilerine g\u00f6re, Ramazan boyunca T\u00fcrkiye\u2019de yakla\u015f\u0131k 80 milyon arama yap\u0131lmas\u0131 ve bir \u00f6nceki aya g\u00f6re %59\u2019luk art\u0131\u015f sa\u011flanmas\u0131, bu \u201cbereketin\u201d en g\u00fczel kan\u0131t\u0131\u2026 Yani Ramazan\u2019\u0131n \u00f6nemini anlamak ve dolay\u0131s\u0131yla dini temalar\u0131 \u00f6\u011frenmek i\u00e7in herkes Google\u2019a dan\u0131\u015f\u0131yor.<\/span><\/p>\n

Asl\u0131nda Ramazan\u2019da, Google’da, en \u00e7ok ne yiyece\u011fimizi ar\u0131yoruz! Y\u00fckselen aramalara ve y\u00fckselen trendlere g\u00f6re en fazla aranan s\u00f6zc\u00fcklere bak\u0131ld\u0131\u011f\u0131nda, ”iftar saati”, ”iftar yeme\u011fi”, ”iftar mekanlar\u0131”, ”iftar men\u00fcs\u00fc” ve ”iftar yemek tarifleri” aramalar\u0131, her zaman oldu\u011fu gibi \u00fcst s\u0131ralarda \u00e7\u0131k\u0131yor. Bu aramalar\u0131; \u201csahur ve imsak saatleri\u201d takip ediyor. Ramazan\u2019\u0131n ilk ve son haftas\u0131nda aramalar\u0131n yo\u011funla\u015f\u0131yor olmas\u0131 ise son derece ilgin\u00e7 bir detay\u2026<\/span><\/p>\n

\"googleda<\/a><\/span><\/p>\n

2017 y\u0131l\u0131 Ramazan ay\u0131n\u0131 Google bizim i\u00e7in \u015f\u00f6yle analiz etmi\u015f:<\/span><\/h3>\n
    \n
  • YouTube\u2019da yakla\u015f\u0131k 6 milyon sorgulama yap\u0131lm\u0131\u015f ve %70 art\u0131\u015f g\u00f6zlenmi\u015f<\/span><\/li>\n
  • Mobil aramalar trafi\u011fin \u00f6nemli bir k\u0131sm\u0131n\u0131 olu\u015fturmu\u015f<\/span><\/li>\n
  • YouTube yemek haz\u0131rlama videolar\u0131nda yakla\u015f\u0131k 300 milyon g\u00f6r\u00fcnt\u00fcleme ve %29\u2019luk bir art\u0131\u015f ger\u00e7ekle\u015fmi\u015f, yani Ramazan sofralar\u0131 kurulurken YouTube izlenmi\u015f<\/span><\/li>\n
  • G\u00fcnl\u00fck giyim ise Ramazan d\u00f6nemindeki en b\u00fcy\u00fck arama kategorisi haline gelmi\u015f; yakla\u015f\u0131k 30 milyon hacim ve ge\u00e7en seneye g\u00f6re %25 b\u00fcy\u00fcme sa\u011flanm\u0131\u015f<\/span><\/li>\n
  • Muhafazakar giyim Ramazan d\u00f6neminde bir \u00f6nceki seneye g\u00f6re 1.5 kat\u0131na \u00e7\u0131km\u0131\u015f<\/span><\/li>\n<\/ul>\n

    Yukar\u0131da da de\u011findi\u011fimiz \u00fczere, Ramazan\u2019a \u00f6zel olarak arama trafi\u011finde insanlar\u0131n ilgi odaklar\u0131 farkl\u0131la\u015f\u0131yor. Yemek tarifleri ba\u015fta olmak \u00fczere, iftar, sahur, bayram gibi anahtar kelimeler \u00f6n plana \u00e7\u0131k\u0131yor. <\/span><\/p>\n

    Ge\u00e7en y\u0131l Ramazan ay\u0131nda en \u00e7ok arananlar aras\u0131nda yer alan sorular ise \u015f\u00f6yle s\u0131ralanm\u0131\u015f.<\/span><\/h3>\n
      \n
    • \u00c7orba tarifleri<\/span><\/li>\n
    • G\u00fclla\u00e7 nas\u0131l yap\u0131l\u0131r<\/span><\/li>\n
    • Pratik bayram tatl\u0131lar\u0131<\/span><\/li>\n
    • Bayramda ne tatl\u0131s\u0131 yapsam<\/span><\/li>\n
    • Ramazan pidesi<\/span><\/li>\n
    • De\u011fi\u015fik iftar yemekleri<\/span><\/li>\n
    • \u0130ftara ne pi\u015firsem<\/span><\/li>\n<\/ul>\n

      Ayr\u0131ca Ramazan ay\u0131n\u0131n bitimiyle ba\u015flayan \u015eeker Bayram\u0131, ilginin h\u00e2l\u00e2 \u00e7ok y\u00fcksek oldu\u011fu bir d\u00f6nem. Bayram mesajlar\u0131 ve al\u0131\u015fveri\u015f konusundaki aramalar, ay sonuna do\u011fru y\u00fckseli\u015fe ge\u00e7iyor ve tatil g\u00fcndeme geldi\u011fi i\u00e7in de seyahat ve otel aramalar\u0131 \u00f6n plana \u00e7\u0131k\u0131yor.<\/span><\/p>\n

      G\u00f6r\u00fcld\u00fc\u011f\u00fc gibi Ramazan s\u00fcresince pazarlama stratejileri de bir hayli \u00f6nem kazan\u0131yor. Ba\u015far\u0131l\u0131 bir ileti\u015fim stratejisi y\u00fcr\u00fctmek s\u00f6z konusu oldu\u011funda ise baz\u0131 noktalar\u0131n \u00f6nemi art\u0131yor.<\/span><\/p>\n

      Bu verileri dikkate ald\u0131\u011f\u0131n\u0131zda, Ramazan ay\u0131 boyunca etkile\u015fimi y\u00fcksek bir kitleye ula\u015fabilir ve ilginin y\u00fcksek oldu\u011fu bu d\u00f6nemi en etkin \u015fekilde de\u011ferlendirebilirsiniz.<\/span><\/p>\n

      Hay\u0131rl\u0131 Ramazanlar!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      On bir ay\u0131n sultan\u0131 Ramazan geldi, bereketini Google\u2019a getirdi. Birlikte olman\u0131n ve payla\u015fman\u0131n de\u011ferini daha derinden hissetti\u011fimiz Ramazan\u2019\u0131n geli\u015fiyle birlikte Google aramalar\u0131 da de\u011fi\u015fiyor. Hatta de\u011fi\u015fimin de \u00f6tesinde m\u00fcthi\u015f bir art\u0131\u015f g\u00f6zleniyor. T\u00fcketiciler bu \u00f6zel ay\u0131; hem daha anlaml\u0131 kutlamak ad\u0131na al\u0131\u015fveri\u015f ihtiya\u00e7lar\u0131n\u0131 ara\u015ft\u0131rmak, hem de merak ettiklerini sorgulamak i\u00e7in Google\u2019a ba\u015fvuruyor. Ge\u00e7en y\u0131l\u0131n verilerine…<\/p>\n","protected":false},"author":1,"featured_media":31296,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[615,601,562,616,617,618,619],"yst_prominent_words":[],"class_list":["post-31295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-google-en","tag-google-adwords-en","tag-google-reklamlari-en","tag-google-search-en","tag-google-trends-en","tag-googleda-ramazan-en","tag-ramazan-ayi-trendleri-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31295"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/31296"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31295"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}