{"id":31303,"date":"2018-05-08T00:00:00","date_gmt":"2018-05-08T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/anneler-gununde-googleda-ne-arar-ne-buluruz\/"},"modified":"2018-05-08T00:00:00","modified_gmt":"2018-05-08T00:00:00","slug":"anneler-gununde-googleda-ne-arar-ne-buluruz","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/anneler-gununde-googleda-ne-arar-ne-buluruz\/","title":{"rendered":"Anneler G\u00fcn\u00fc\u2019nde Google’da Ne Arar, Ne Buluruz?"},"content":{"rendered":"

Anneler G\u00fcn\u00fc\u2019ne say\u0131l\u0131 g\u00fcnler kald\u0131. Bu \u00a0y\u0131l, 13 May\u0131s Pazar g\u00fcn\u00fc kutlanacak olan Anneler G\u00fcn\u00fc\u2019n\u00fcn heyecan\u0131 \u015fimdiden ba\u015flad\u0131. <\/span><\/p>\n

Y\u0131l\u0131n en anlaml\u0131 g\u00fcnlerinden biridir Anneler G\u00fcn\u00fc… Annelerimize olan sevgimizi ve ona verdi\u011fimiz de\u011feri, sadece tek bir g\u00fcn ile ili\u015fkilendirmek de do\u011fru de\u011fil \u00f6te yandan. Zaten Anneler G\u00fcn\u00fc\u2019n\u00fcn de anlam\u0131 bu de\u011fil. Herkesin annesiyle \u00f6zel bir g\u00fcn ge\u00e7irmesi, e\u015fsiz an\u0131lar\u0131na yenilerini eklemesi ve onlar\u0131 daha da mutlu etmek i\u00e7in elinden geleni yapmas\u0131\u2026 <\/span><\/p>\n

En az\u0131ndan biz, b\u00f6yle g\u00f6r\u00fcyoruz Anneler G\u00fcn\u00fc\u2019n\u00fc…<\/span><\/p>\n

Her y\u0131l, may\u0131s ay\u0131n\u0131n ikinci pazar g\u00fcn\u00fc kutlanan Anneler G\u00fcn\u00fc gelmeden herkeste tatl\u0131 bir tela\u015f\u0131n ya da aray\u0131\u015f\u0131n ba\u015flamas\u0131n\u0131 \u00f6nemsiyoruz bu y\u00fczden. Kimimiz en sempatik, kimimiz en d\u00fc\u015f\u00fcnceli, kimimiz de en farkl\u0131 hediyeyi vermeyi ama\u00e7l\u0131yor annesine. Ancak biliyoruz ki, as\u0131l amac\u0131m\u0131z annelerimizin y\u00fcz\u00fcndeki i\u00e7ten bir g\u00fcl\u00fcmseme i\u00e7in sadece…<\/span><\/p>\n

Peki, her sene artarak devam eden bir ilgiye sahne olan bu \u00f6zel \u00e7ok g\u00fcnde, irili ufakl\u0131 hediyelerle annelerini sevindirmek isteyen kullan\u0131c\u0131lar\u0131n tercihi ne y\u00f6nde olacak? <\/span><\/p>\n

\u0130\u015fte t\u00fcm bunlar\u0131 Google, bizim i\u00e7in ara\u015ft\u0131rd\u0131. <\/span><\/p>\n

Anneler G\u00fcn\u00fc\u2019nde en \u00e7ok neler aran\u0131yor? <\/b><\/h2>\n

Ge\u00e7ti\u011fimiz y\u0131l Anneler G\u00fcn\u00fc haftas\u0131nda, en \u00e7ok arananlar\u0131 analiz eden Google\u2019a g\u00f6re, yakla\u015f\u0131k 10 milyon arama hacmi ile \u201cjenerik aramalar\u201d en \u00e7ok ilgiyi g\u00f6rm\u00fc\u015f. <\/span>
\n<\/span><\/p>\n

Arama sonu\u00e7lar\u0131na g\u00f6re Anneler G\u00fcn\u00fc\u2019nde hediye tela\u015f\u0131na d\u00fc\u015fen kullan\u0131c\u0131lar\u0131n \u00e7o\u011fu; \u00e7\u00f6z\u00fcm\u00fc \u201c\u00e7ay & kahve makineleri\u201d, \u201cmutfak aletleri\u201d ve \u201celektrikli s\u00fcp\u00fcrge\u201d sat\u0131n almakta bulmu\u015f. Dolay\u0131s\u0131yla bu kelimeler de Anneler G\u00fcn\u00fc haftas\u0131nda en ra\u011fbet g\u00f6ren \u201ct\u00fcketici elektroni\u011fi kategorileri\u201d olmu\u015f. \u00c7\u00fcnk\u00fc Google\u2019da, en \u00e7ok elektronik markalar aranm\u0131\u015f ve sekt\u00f6r, ge\u00e7ti\u011fimiz y\u0131l may\u0131s ay\u0131nda %12 oran\u0131nda b\u00fcy\u00fcm\u00fc\u015f. Buradaki en ilgi \u00e7ekici veri ise erkeklerin bu kategorideki arama oranlar\u0131n\u0131n kad\u0131nlara g\u00f6re daha fazla olmas\u0131…<\/span><\/p>\n

Haz\u0131r giyim ve ki\u015fisel bak\u0131m reva\u00e7ta<\/b><\/h2>\n

\u0130kinci s\u0131rada ise \u201chaz\u0131r giyim\u201d aramalar\u0131 yer alm\u0131\u015f. Bu kategorinin aramalar\u0131nda Anneler G\u00fcn\u00fc d\u00f6neminde genel bir art\u0131\u015f g\u00f6zlenmi\u015f. \u00dc\u00e7\u00fcnc\u00fc s\u0131ra ise \u201cmakyaj & parf\u00fcm\u201d grubunda. Bu grupta, en \u00e7ok art\u0131\u015f %28 ile \u201cy\u00fcz makyaj\u0131\u201d ile ilgili kategorilerde ger\u00e7ekle\u015fmi\u015f. Ki\u015fisel bak\u0131m\u0131na \u00f6nem veren anneler i\u00e7in al\u0131nabilecek en \u00f6zel hediyelerin ba\u015f\u0131nda gelen kozmetik \u00fcr\u00fcnleri, Google\u2019da en \u00e7ok aranan kategoriler aras\u0131ndaki yerini alm\u0131\u015f. Anneler G\u00fcn\u00fc yakla\u015f\u0131rken kozmetik sekt\u00f6r\u00fcndeki arama oran\u0131, bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %28\u2019lik bir b\u00fcy\u00fcme g\u00f6stermi\u015f.<\/span><\/p>\n

 <\/p>\n

Sevgi s\u00f6zc\u00fckleri ilk s\u0131rada<\/b><\/h2>\n

3 milyon arama hacmi ve %92 Mobil Pay ile \u201cs\u00f6z & mesaj\u201d kategorisinin %2000\u2019e yak\u0131n art\u0131\u015f g\u00f6stererek en \u00e7ok b\u00fcy\u00fcyen kategori olmas\u0131 da son derece ilgin\u00e7 bir detay. Kullan\u0131c\u0131lar, anneleri i\u00e7in en g\u00fczel sevgi s\u00f6zc\u00fcklerini Google\u2019da aray\u0131p bulmu\u015flar. \u00a0\u00a0<\/span><\/p>\n

\"Googleda<\/a><\/span><\/p>\n

\u00d6te yandan ge\u00e7ti\u011fimiz y\u0131l may\u0131s ay\u0131nda YouTube\u2019da Anneler G\u00fcn\u00fc ile ilgili videolar\u0131n yakla\u015f\u0131k 70 milyon kez izlenmesi, Anneler G\u00fcn\u00fc ile ilgili olu\u015fturulmu\u015f reklam, dizi ve YouTuber i\u00e7eriklerinin yine bu d\u00f6nemde en \u00e7ok ilgiyi g\u00f6rmesi, bu y\u0131l i\u00e7erisinde ger\u00e7ekle\u015fecek online ve mobil trafi\u011finin ne boyutlarda olaca\u011f\u0131na dair bize sa\u011flam fikirler veriyor ve \u00f6n\u00fcm\u00fcz\u00fc daha net g\u00f6rmemizi sa\u011fl\u0131yor.<\/span><\/p>\n

\"googleda<\/a><\/b><\/h2>\n

Hediyeler gen\u00e7lerden<\/b><\/h2>\n

Y\u0131llard\u0131r de\u011fi\u015fmeyen son detay ise ya\u015f ve cinsiyet profiline dair\u2026 Hediye i\u00e7in yap\u0131lan aramalarda, 25-35 ya\u015f grubu gen\u00e7ler her zaman oldu\u011fu gibi yine ba\u015f\u0131 \u00e7ekiyor. Ve kad\u0131n t\u00fcketiciler, Anneler G\u00fcn\u00fc haftas\u0131nda erkeklere oranla daha fazla arama ger\u00e7ekle\u015ftiriyor.<\/span><\/p>\n


\n<\/span>Ama as\u0131l soru \u015fu:<\/span><\/p>\n

13 May\u0131s Pazar g\u00fcn\u00fcne say\u0131l\u0131 g\u00fcnler kala, siz, annenize ne ald\u0131n\u0131z ya da alacaks\u0131n\u0131z? <\/span><\/p>\n

Karar\u0131n\u0131z\u0131 verdiniz mi, yoksa Google\u2019da \u201caramaya\u201d devam m\u0131?<\/span>
\n<\/span>
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Anneler G\u00fcn\u00fc\u2019ne say\u0131l\u0131 g\u00fcnler kald\u0131. Bu \u00a0y\u0131l, 13 May\u0131s Pazar g\u00fcn\u00fc kutlanacak olan Anneler G\u00fcn\u00fc\u2019n\u00fcn heyecan\u0131 \u015fimdiden ba\u015flad\u0131. Y\u0131l\u0131n en anlaml\u0131 g\u00fcnlerinden biridir Anneler G\u00fcn\u00fc… Annelerimize olan sevgimizi ve ona verdi\u011fimiz de\u011feri, sadece tek bir g\u00fcn ile ili\u015fkilendirmek de do\u011fru de\u011fil \u00f6te yandan. Zaten Anneler G\u00fcn\u00fc\u2019n\u00fcn de anlam\u0131 bu de\u011fil. Herkesin annesiyle \u00f6zel bir g\u00fcn…<\/p>\n","protected":false},"author":1,"featured_media":31304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[629,615,630],"yst_prominent_words":[],"class_list":["post-31303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-anneler-gunu-en","tag-google-en","tag-googleda-anneler-gunu-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31303"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/31304"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31303"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}