{"id":31307,"date":"2018-04-13T00:00:00","date_gmt":"2018-04-13T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/saglik-sektorune-yonelik-google-reklam-politikalari\/"},"modified":"2018-04-13T00:00:00","modified_gmt":"2018-04-13T00:00:00","slug":"saglik-sektorune-yonelik-google-reklam-politikalari","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/saglik-sektorune-yonelik-google-reklam-politikalari\/","title":{"rendered":"Sa\u011fl\u0131k Sekt\u00f6r\u00fcne Y\u00f6nelik Google Reklam Politikalar\u0131"},"content":{"rendered":"<p>Her sekt\u00f6rde oldu\u011fu gibi \u00f6zellikle insanlar i\u00e7in hassas bir konu olan sa\u011fl\u0131k sekt\u00f6r\u00fcnde de baz\u0131 k\u0131s\u0131tlamalar ve kurallar bulunmaktad\u0131r.<\/p>\n<p>Google her zaman kullan\u0131c\u0131lar\u0131n reklamlarla ya\u015fad\u0131\u011f\u0131 deneyimi en iyi \u015fekilde sunmaya \u00e7al\u0131\u015fmaktad\u0131r. Bu y\u00fczden di\u011fer sekt\u00f6rlere nazaran hastaneler, doktorlar ve g\u00fczellik merkezlerine \u00f6zel olarak Google&#8217;\u0131n farkl\u0131 reklam k\u0131s\u0131tlamalar\u0131 bulunmaktad\u0131r. Bu k\u0131s\u0131tlamalar\u0131 bilmek ve reklamlar\u0131 ona g\u00f6re d\u00fczenlemek reklamlardan alaca\u011f\u0131n\u0131z performans\u0131 \u00e7ok daha y\u00fckseltecektir.<\/p>\n<p>Google&#8217;\u0131n g\u00f6z\u00fcnden sa\u011fl\u0131k sekt\u00f6r\u00fc demek;<\/p>\n<ul>\n<li>Her t\u00fcrl\u00fc hastal\u0131\u011f\u0131n tedavisi<\/li>\n<li>Plastik cerrahi<\/li>\n<li>Sa\u00e7 ekimi<\/li>\n<li>Do\u011fum kontrol<\/li>\n<li>K\u00fcrtaj<\/li>\n<li>Engellilere y\u00f6nelik her t\u00fcrl\u00fc \u00fcr\u00fcn<\/li>\n<li>Besin takviyeleri ve vitaminler<\/li>\n<li>\u0130la\u00e7lar &#8211; T\u00fcrkiye\u2019de hi\u00e7 izin verilmiyor<\/li>\n<\/ul>\n<p>Google&#8217;\u0131n sa\u011fl\u0131k sekt\u00f6r\u00fcne y\u00f6nelik uygulad\u0131\u011f\u0131 k\u0131s\u0131tlamalara gelecek olursak;<\/p>\n<h3><strong>K\u0131s\u0131tlanm\u0131\u015f \u0130la\u00e7 Terimleri &#8211; Re\u00e7eteli \u0130la\u00e7lar<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130la\u00e7 terimlerinin<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reklam metninde, <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\u00e7\u0131l\u0131\u015f sayfalar\u0131nda veya <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Anahtar kelimelerde kullan\u0131lmas\u0131na izin verilmez.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu kurallar\u0131n ihlal edilmesi genelde reklam\u0131n onaylanmamas\u0131 ile sonu\u00e7lan\u0131r.<\/span><\/p>\n<p>Google&#8217;\u0131n izin vermedi\u011fi ila\u00e7 terimlerini <a href=\"https:\/\/support.google.com\/adwordspolicy\/answer\/2430794\">linkteki<\/a> Google destek sayfas\u0131nda bulabilirsiniz.<\/p>\n<h3><strong>Onaylanmam\u0131\u015f ya da Yan\u0131lt\u0131c\u0131 \u0130la\u00e7lar<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Onaylanmam\u0131\u015f \u00fcr\u00fcnler reklam metni ya da web sitesinde bulunamaz. Bu politikan\u0131n ihlali site ya da hesap ask\u0131s\u0131 ile sonu\u00e7lanabilir.<\/span><\/p>\n<h3><strong>Yeniden Pazarlama<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Sa\u011fl\u0131k ya da <\/span><b>sa\u011fl\u0131k sekt\u00f6r\u00fcne yak\u0131n <\/b><span style=\"font-weight: 400;\">ilgili hi\u00e7bir konunun yeniden pazarlamas\u0131 yap\u0131lamaz.<\/span><\/p>\n<h3><strong>G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 Politikalar\u0131<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Yeti\u015fkinlere y\u00f6nelik sa\u011fl\u0131k i\u00e7eri\u011fi reklam\u0131 g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131nda verilemez.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rnekler:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cinsel \u00fcr\u00fcnler<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">K\u00fcrtaj<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do\u011fum kontrol \u00fcr\u00fcnleri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cinsel organ (plastik) cerrahisi<\/span><\/li>\n<\/ul>\n<h3><strong>Merchant Center Politikalar\u0131<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00fcm sa\u011fl\u0131k sekt\u00f6r\u00fc kurallar\u0131na ek olarak Merchant Center \u00fczerinden besin takviyesi (vitamin, protein tozu, bebek ek g\u0131dalar\u0131 vs.) reklam\u0131 yap\u0131lamaz.<\/span><\/p>\n<h4>Web sitesinde ve kullan\u0131lan g\u00f6rsellerde de dikkat edilmesi gereken baz\u0131 hususlar var.<\/h4>\n<p>Sonu\u00e7lar\u0131 ki\u015fiden ki\u015fiye de\u011fi\u015fkenlik g\u00f6sterebilecek, kesin yarg\u0131lar kullan\u0131lamaz. \u00d6rne\u011fin; 1 ayda 30 kilo verin.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25673\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2019\/01\/seo-ile-ust-siralarda-yer-alin.jpg\" alt=\"Sa\u011fl\u0131k Sekt\u00f6r\u00fcne Y\u00f6nelik Google Reklam Politikalar\u0131\" width=\"570\" height=\"350\" \/><\/p>\n<p>Web sitesinde \u00f6ncesi sonras\u0131 g\u00f6rselleri kullan\u0131lamaz. Eski hastalar\u0131n g\u00f6rselleri kullan\u0131lacaksa sonu\u00e7lar\u0131n ki\u015fiden ki\u015fiye de\u011fi\u015febilece\u011fi ile ilgili bir a\u00e7\u0131klama eklenmeli.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25674\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2018\/04\/shutterstock_131121383-min.jpg\" alt=\"Sa\u011fl\u0131k Sekt\u00f6r\u00fcne Y\u00f6nelik Google Reklam Politikalar\u0131\" width=\"601\" height=\"396\" \/><\/p>\n<p>Google&#8217;\u0131n reklam\u0131n\u0131n yap\u0131lmas\u0131na izin vermedi\u011fi ila\u00e7 isimleri web sitesinin hi\u00e7 bir alan\u0131nda ge\u00e7emez. Web sitesinin kodlar\u0131nda, g\u00f6rsellerde, site i\u00e7indeki metinlerde&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25675\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2018\/04\/Screenshot_3.png\" alt=\"Sa\u011fl\u0131k Sekt\u00f6r\u00fcne Y\u00f6nelik Google Reklam Politikalar\u0131\" width=\"570\" height=\"315\" \/><\/p>\n<p>Google&#8217;\u0131n belirledi\u011fi k\u0131s\u0131tlamalar \u00fclkelere g\u00f6re de de\u011fi\u015fkenlik g\u00f6sterebilir. Google&#8217;\u0131n sa\u011fl\u0131k sekt\u00f6r\u00fcne y\u00f6nelik k\u0131s\u0131tlamalar\u0131n\u0131n yan\u0131s\u0131ra T\u00fcrkiye&#8217;de sa\u011fl\u0131k bakanl\u0131\u011f\u0131n\u0131n da belirledi\u011fi baz\u0131 kurallara uyulmas\u0131 gerekmektedir.<\/p>\n<h4>Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131n\u0131n izin vermedi\u011fi baz\u0131 durumlar a\u015fa\u011f\u0131daki gibidir;<\/h4>\n<ul>\n<li>Talep yarat\u0131c\u0131 ve sa\u011fl\u0131k hizmetlerine ticari bir g\u00f6r\u00fcn\u00fcm kazand\u0131ran ifadeler, foto\u011fraf ve videolar<\/li>\n<li>Muayenehane, hastane ya da t\u0131p merkezi fiziki ortam\u0131ndan g\u00f6r\u00fcnt\u00fclerin reklamlarda veya web sitesinde kullan\u0131lmas\u0131<\/li>\n<li>T\u0131bbi i\u015flemlerde kullan\u0131lan cihazlar\u0131n foto\u011fraflar\u0131n\u0131n veya isimlerinin kullan\u0131lmas\u0131<\/li>\n<li>T\u0131bbi i\u015flemlere y\u00f6nelik indirim, kampanya veya fiyat bilgilerinin verilmesi<\/li>\n<li>T\u0131bbi i\u015flem yap\u0131lan hastalar\u0131n veya yak\u0131nlar\u0131n\u0131n tedavi \u00f6ncesi ve sonras\u0131na ait foto\u011fraflar\u0131n\u0131n payla\u015f\u0131lmas\u0131<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Her sekt\u00f6rde oldu\u011fu gibi \u00f6zellikle insanlar i\u00e7in hassas bir konu olan sa\u011fl\u0131k sekt\u00f6r\u00fcnde de baz\u0131 k\u0131s\u0131tlamalar ve kurallar bulunmaktad\u0131r. Google her zaman kullan\u0131c\u0131lar\u0131n reklamlarla ya\u015fad\u0131\u011f\u0131 deneyimi en iyi \u015fekilde sunmaya \u00e7al\u0131\u015fmaktad\u0131r. Bu y\u00fczden di\u011fer sekt\u00f6rlere nazaran hastaneler, doktorlar ve g\u00fczellik merkezlerine \u00f6zel olarak Google&#8217;\u0131n farkl\u0131 reklam k\u0131s\u0131tlamalar\u0131 bulunmaktad\u0131r. Bu k\u0131s\u0131tlamalar\u0131 bilmek ve reklamlar\u0131 ona g\u00f6re&#8230;<\/p>\n","protected":false},"author":1,"featured_media":31308,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[637,638,639,560,615,601,640,602,592,562,641,569],"yst_prominent_words":[],"class_list":["post-31307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-adwords-ajans-en","tag-adwords-ajanslari-en","tag-adwords-reklam-ajansi-en","tag-dijital-reklamcilik-en","tag-google-en","tag-google-adwords-en","tag-google-partners-en","tag-google-reklam-en","tag-google-reklam-ajansi-en","tag-google-reklamlari-en","tag-internet-reklamciligi-en","tag-reklam-ajansi-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31307"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/31308"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31307"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}