{"id":31349,"date":"2017-12-27T00:00:00","date_gmt":"2017-12-27T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/google-rankbraini-anlamak\/"},"modified":"2017-12-27T00:00:00","modified_gmt":"2017-12-27T00:00:00","slug":"google-rankbraini-anlamak","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/google-rankbraini-anlamak\/","title":{"rendered":"Google RankBrain’i Anlamak"},"content":{"rendered":"

Ge\u00e7en sene Google, RankBrain\u2019i SEO<\/a><\/a> i\u00e7in 3. en \u00f6nemli s\u0131ralama fakt\u00f6r\u00fc olarak duyurdu.<\/span><\/p>\n

Google algoritmas\u0131n\u0131 iyile\u015ftirdik\u00e7e RankBrain<\/strong>\u00a0SEO<\/a><\/a> \u00e7al\u0131\u015fmalar\u0131 i\u00e7in 2018\u2019de daha da \u00f6nem kazanmaya ba\u015flayacak.<\/span><\/p>\n

Peki, SEO<\/a><\/a> yapan firmalar i\u00e7in ger\u00e7ekten \u00f6nemli olan RankBrain<\/strong> nedir?<\/span><\/p>\n

Google RankBrain<\/b><\/h6>\n

RankBrain<\/strong> Google\u2019\u0131n arama sonu\u00e7lar\u0131n\u0131 s\u0131ralamas\u0131na yard\u0131mc\u0131 olan bir makine \u00f6\u011frenimi sistemidir.<\/span><\/p>\n

Basit\u00e7e, Google\u00a0RankBrain<\/strong> kullan\u0131c\u0131lar\u0131n arama sonu\u00e7lar\u0131 ile nas\u0131l etkile\u015fime ge\u00e7ti\u011fini \u00f6l\u00e7er ve buna g\u00f6re sonu\u00e7lar\u0131 s\u0131ralar.<\/span><\/p>\n

\u00d6rne\u011fin; Google\u2019a \u201cimam bay\u0131ld\u0131\u201d aramas\u0131 yapt\u0131\u011f\u0131n\u0131zda a\u015fa\u011f\u0131daki sonu\u00e7lar kar\u015f\u0131n\u0131za \u00e7\u0131kar.<\/span><\/p>\n

\"Google<\/span><\/p>\n

Sistem ge\u00e7mi\u015f deneyimlerinden yemek tarifi arad\u0131\u011f\u0131n\u0131z\u0131 anlar ve sonu\u00e7lar\u0131 ona g\u00f6re g\u00f6sterir. <\/span><\/p>\n

Sonu\u00e7lardan herhangi birine t\u0131klad\u0131ktan sonra tarif ilginizi \u00e7eker ve tamam\u0131n\u0131 okudu\u011funuzda sistem bunu kaydeder. E\u011fer bu sayfa yeterince ilginizi \u00e7ekmezse ya da i\u00e7erik arad\u0131\u011f\u0131n\u0131z \u015fey ile ilgisiz ise sayfay\u0131 hemen terketti\u011finizde sistem bunu da kaydeder ve kullan\u0131c\u0131lar\u0131n daha fazla t\u0131klad\u0131\u011f\u0131 ve vakit ge\u00e7irdi\u011fi sitelerin s\u0131ralamas\u0131n\u0131 y\u00fckseltirken kullan\u0131c\u0131lar\u0131n hemen \u00e7\u0131k\u0131\u015f yapt\u0131\u011f\u0131 sitelerin s\u0131ralamas\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcr.<\/span><\/p>\n

G\u00f6rd\u00fc\u011f\u00fcn\u00fcz \u00fczere Google\u00a0RankBrain<\/strong> iki \u015feye odaklan\u0131yor:<\/span><\/p>\n

    \n
  1. Kullan\u0131c\u0131lar\u0131n sayfan\u0131zda ge\u00e7irdi\u011fi s\u00fcre<\/span><\/li>\n
  2. Kullan\u0131c\u0131lar\u0131n arama sonu\u00e7lar\u0131nda sitenize t\u0131klama y\u00fczdesi (t\u0131klanma oran\u0131)<\/span><\/li>\n<\/ol>\n

    Kullan\u0131c\u0131lar\u0131n sayfan\u0131zda ge\u00e7irdi\u011fi s\u00fcre<\/b><\/p>\n

    RankBrain<\/strong> kullan\u0131c\u0131lar\u0131n sayfan\u0131zda ge\u00e7irdi\u011fi s\u00fcreye \u00e7ok \u00f6nem verir.<\/span><\/p>\n

    E\u011fer bir kullan\u0131c\u0131 sayfan\u0131zda \u00e7ok fazla vakit ge\u00e7iriyorsa bu muhtemelen kullan\u0131c\u0131n\u0131n o sayfadaki i\u00e7eri\u011fi be\u011fendi anlam\u0131na gelir.<\/span><\/p>\n

    SearchMetrics<\/a> taraf\u0131ndan 2016 y\u0131l\u0131nda 10.000 kelime ve bu kelimelerin sonunca top 20 arama sonu\u00e7lar\u0131 incelenmi\u015f. Bu ara\u015ft\u0131rmaya g\u00f6re en iyi 10 arama sonucu incelendi\u011finde bu sayfalardaki ortalama ge\u00e7irilen s\u00fcrenin 3 dakika 10 saniye oldu\u011fu sonucuna var\u0131lm\u0131\u015ft\u0131r.<\/span><\/p>\n

    Buna bakarak Google Analytics \u00fczerinde bir sayfan\u0131zda ortalama ge\u00e7irilen s\u00fcre 3 dakikadan fazla ise sayfan\u0131z\u0131n RankBrain a\u00e7\u0131s\u0131ndan iyi oldu\u011funu s\u00f6yleyebiliriz.<\/span><\/p>\n

    Kullan\u0131c\u0131lar\u0131n arama sonu\u00e7lar\u0131nda sitenize t\u0131klama y\u00fczdesi (organik t\u0131klanma oran\u0131)<\/b><\/h6>\n

    RankBrain bazen sayfalar\u0131 olmas\u0131 gerekti\u011finden daha y\u00fcksek bir konuma yerle\u015ftirir. E\u011fer bu sayfa ortalaman\u0131n \u00fcst\u00fcnde bir t\u0131klanma oran\u0131na ula\u015f\u0131rsa bu sayfan\u0131n konumunu y\u00fckseltmeye devam eder.<\/span><\/p>\n

    E\u011fer sayfan\u0131z \u00e7ok iyi bir t\u0131klama say\u0131s\u0131na ula\u015f\u0131rsa Google bunu \u00f6d\u00fcllendirir ve organik sonu\u00e7larda s\u0131ralamas\u0131n\u0131 \u00fcst s\u0131ralara y\u00fckseltir.<\/span><\/p>\n

    T\u00fcm bunlara bakt\u0131\u011f\u0131m\u0131zda Google’\u0131n orijinal i\u00e7eri\u011fe ne kadar \u00f6nem verdi\u011fini bir kez daha g\u00f6r\u00fcyoruz. Bu y\u00fczden SEO<\/a><\/a> \u00e7al\u0131\u015fmas\u0131 yapan firmalar\u0131nda buna g\u00f6re \u00e7al\u0131\u015fmalar\u0131n\u0131 yapmas\u0131 daha iyi sonu\u00e7lar almas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n

    SEO<\/a><\/a> \u00e7al\u0131\u015fmalar\u0131n\u0131z i\u00e7in bir ajans ar\u0131yorsan\u0131z \u0130zmir SEO<\/a> Ajans\u0131<\/a> Profaj’a ula\u015f\u0131n.<\/a><\/strong><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Ge\u00e7en sene Google, RankBrain\u2019i SEO i\u00e7in 3. en \u00f6nemli s\u0131ralama fakt\u00f6r\u00fc olarak duyurdu. Google algoritmas\u0131n\u0131 iyile\u015ftirdik\u00e7e RankBrain\u00a0SEO \u00e7al\u0131\u015fmalar\u0131 i\u00e7in 2018\u2019de daha da \u00f6nem kazanmaya ba\u015flayacak. Peki, SEO yapan firmalar i\u00e7in ger\u00e7ekten \u00f6nemli olan RankBrain nedir? Google RankBrain RankBrain Google\u2019\u0131n arama sonu\u00e7lar\u0131n\u0131 s\u0131ralamas\u0131na yard\u0131mc\u0131 olan bir makine \u00f6\u011frenimi sistemidir. Basit\u00e7e, Google\u00a0RankBrain kullan\u0131c\u0131lar\u0131n arama sonu\u00e7lar\u0131 ile nas\u0131l…<\/p>\n","protected":false},"author":1,"featured_media":31350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[621,622,661,662,668,663],"yst_prominent_words":[],"class_list":["post-31349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-izmir-seo-en","tag-izmir-seo-ajansi-en","tag-izmirde-seo-firmasi-en","tag-seo-ajansi-en","tag-seo-ajansi-izmir-en","tag-seo-izmir-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31349"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/31350"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31349"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}