{"id":31351,"date":"2017-12-21T00:00:00","date_gmt":"2017-12-21T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/profaj-ile-universitelilere-google-adwords-egitimi\/"},"modified":"2017-12-21T00:00:00","modified_gmt":"2017-12-21T00:00:00","slug":"profaj-ile-universitelilere-google-adwords-egitimi","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/profaj-ile-universitelilere-google-adwords-egitimi\/","title":{"rendered":"Profaj ile \u00dcniversitelilere Google Adwords E\u011fitimi"},"content":{"rendered":"

Google Partner Ajans\u0131 Profaj<\/strong> ve\u00a0Ya\u015far \u00dcniversitesi<\/strong> i\u015fbirli\u011fiyle Google AdWords<\/strong> ve dijital pazarlama e\u011fitim semineri d\u00fczenledi. Bu alanda uzman isimlerin verdi\u011fi e\u011fitimlerin ard\u0131ndan, 120 Ya\u015farl\u0131 \u00f6\u011frenciye, dijital reklam pazar\u0131 ve Google reklamlar\u0131 konusunda sertifika verildi.<\/p>\n

Dijital reklam alan\u0131n\u0131n T\u00fcrkiye\u2019de bu y\u0131l\u0131n 6 ayl\u0131k d\u00f6neminde 1 milyar 63 milyon liral\u0131k hacme ula\u015ft\u0131\u011f\u0131n\u0131 belirten Profaj Kurucu Orta\u011f\u0131 Aylin Bengi, \u201cReklamlar\u0131n \u015fekli de internet ile birlikte de\u011fi\u015fti. Eskiden radyo vard\u0131, sonra TV y\u00fckseldi. \u015eimdi ise dijital bir d\u00f6n\u00fc\u015f\u00fcm\u00fcn i\u00e7indeyiz. Art\u0131k bilgiye her an ula\u015fabilen, sab\u0131rs\u0131zl\u0131kla bir sonu\u00e7 arayan bir n\u00fcfus var. 20 ya\u015f\u0131ndan k\u00fc\u00e7\u00fck olan herkes internetin i\u00e7inde do\u011fdu\u201d diyerek art\u0131k internet reklamlar\u0131n\u0131 kullanman\u0131n i\u015fletmeler i\u00e7in opsiyonel de\u011fil ka\u00e7\u0131n\u0131lmaz oldu\u011funu s\u00f6yledi.<\/p>\n

AVRUPA\u2019DA 41,8 M\u0130LYAR EURO, T\u00dcRK\u0130YE\u2019DE 1,8 M\u0130LYAR TL<\/h6>\n

T\u00fcrkiye\u2019de, 2017 y\u0131l\u0131n\u0131n ilk 6 ay\u0131nda 2016\u2019n\u0131n ayn\u0131 d\u00f6nemine oranla y\u00fczde 14,6 oran\u0131nda artarak 1 milyar 63 milyon liral\u0131k hacme ula\u015fan dijital reklam alan\u0131, ciddi bir pazar olarak b\u00fcy\u00fcmesini s\u00fcrd\u00fcr\u00fcyor. Dijital reklamlar aras\u0131nda arama motoru reklam yat\u0131r\u0131mlar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc ise 387 milyon lira. Avrupa\u2019da ise 2016\u2019da dijital reklam yat\u0131r\u0131mlar\u0131 41,8 milyar Euro\u2019ya ula\u015ft\u0131 ve pazardaki en \u00f6nemli reklam arac\u0131 olma konumunu g\u00fc\u00e7lendirdi. Arama motoru reklam yat\u0131r\u0131mlar\u0131 da y\u0131l\u0131 19,1 milyar Euro ile tamamland\u0131 ve b\u00f6ylece en b\u00fcy\u00fck online reklam format\u0131 olma \u00f6zelli\u011fini devam ettirdi. T\u00fcrkiye de 2016\u2019da dijital reklamlar, 1 milyar 872 milyon liray\u0131 ge\u00e7erken bunun i\u00e7inde arama motoru reklam yat\u0131r\u0131mlar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc 706,6 milyon lira oldu. D\u00fcnyada dijital reklam yat\u0131r\u0131mlar\u0131n\u0131n 2021\u2019de toplam\u0131n y\u00fczde 50\u2019sine ula\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. 2022\u2019de \u00fclkemizde reklam pazar\u0131nda dijitalin birinci s\u0131raya yerle\u015fece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n

\u00d6\u011eRENC\u0130LERE E\u011e\u0130T\u0130M<\/h6>\n

Google Partner Ajans\u0131<\/strong> Profaj<\/strong>\u00a0ve Ya\u015far \u00dcniversitesi Kariyer ve Mezunlar Merkezi<\/strong> i\u015fbirli\u011finde Ya\u015farl\u0131 \u00f6\u011frencilere y\u00f6nelik, dijital pazarlama ve Google AdWords\u00a0e\u011fitimi<\/strong> d\u00fczenledi. Sel\u00e7uk Ya\u015far Kamp\u00fcs\u00fcnde ger\u00e7ekle\u015ftirilen e\u011fitimde konu\u015fan Profaj Kurucu Orta\u011f\u0131 Aylin Bengi, dijitalle\u015fen d\u00fcnyayla birlikte reklamc\u0131l\u0131k ve marka pazarlama anlay\u0131\u015f\u0131n\u0131n de\u011fi\u015fti\u011fini aktard\u0131.<\/p>\n

48 M\u0130LYON \u0130NTERNET KULLANICIMIZ VAR<\/h6>\n

Bengi, \u201cDijital reklamc\u0131l\u0131k, t\u00fcketici davran\u0131\u015flar\u0131na paralel olarak art\u0131yor. \u00dclkemizin n\u00fcfusu olduk\u00e7a gen\u00e7, bu y\u00fczden internet kullan\u0131m\u0131m\u0131z da olduk\u00e7a fazla. Mobil ise hayat\u0131m\u0131z\u0131n de\u011fi\u015fmez par\u00e7as\u0131 onunla yat\u0131p onunla kalk\u0131yoruz. Bu kadar kullan\u0131lan bir alanda o alan\u0131 kullanan ki\u015filere ula\u015fmak \u00e7ok de\u011ferli. Google ise dijital reklamc\u0131l\u0131k pastas\u0131nda en b\u00fcy\u00fck paya sahip. Google reklamlar\u0131 T\u00fcrkiye\u2019nin internet kullanan n\u00fcfusun y\u00fczde 98\u2019ni eri\u015febiliyor. \u00dclkemizde 48 milyonunun internet kullan\u0131c\u0131s\u0131 oldu\u011funu biliyoruz. Bu durumda Google reklamlar\u0131 \u00fclkemizde 47 milyon ki\u015fiye ula\u015f\u0131yor. Bu y\u00fczden bu mecray\u0131 iyi bilen her zaman bir ad\u0131m \u00f6ne ge\u00e7ecek. O y\u00fczden Google reklamc\u0131l\u0131\u011f\u0131n\u0131 bilmek dijital reklamc\u0131l\u0131k i\u00e7in \u00e7ok iyi bir ba\u015flang\u0131\u00e7\u201d dedi.<\/p>\n

DO\u011eRU K\u0130\u015e\u0130YE, DO\u011eRU REKLAMI G\u00d6STEREN OYUNU KAZANIYOR<\/h6>\n

Dijital d\u00fcnyan\u0131n, \u00f6zellikle KOB\u0130\u2019lere bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn i\u00e7inde internet reklamlar\u0131n\u0131 kullanarak do\u011fru zamanda, do\u011fru ki\u015filere, do\u011fru reklam g\u00f6stererek b\u00fcy\u00fcyebilme f\u0131rsat\u0131 sundu\u011funu aktaran Bengi, \u201c\u0130nternet reklamlar\u0131, d\u00fc\u015f\u00fck b\u00fct\u00e7eli firmalar\u0131n da reklam vermesini sa\u011fl\u0131yor. \u0130nternet reklamlar\u0131, ak\u0131ll\u0131 hedeflemelerle sadece ilgili kitleye g\u00f6sterilebildi\u011fi i\u00e7in yat\u0131r\u0131m getirisi y\u00fcksek ve verimli. K\u00fc\u00e7\u00fck bir i\u015fletme, \u00e7ok k\u00fc\u00e7\u00fck b\u00fct\u00e7elerle bile kolayl\u0131kla reklam verip olumlu d\u00f6n\u00fc\u015fler alabiliyor. Bir KOB\u0130, do\u011fru strateji ile ihracat yapabilir hale geliyor. \u2018Ben herkese satar\u0131m, herkes benim hedef kitlem\u2019 anlay\u0131\u015f\u0131 art\u0131k b\u00fcy\u00fcme sa\u011flam\u0131yor. \u2018Reklamlar\u0131m\u0131 sadece, \u0130zmir\u2019de oturan, 35 ya\u015f \u00fcst\u00fc kad\u0131nlar makyaj malzemesi arad\u0131ysa ve o anda yemek tarifi ile ilgili internet sitelerinde geziyorsa g\u00f6rs\u00fcn\u2019 diyebiliyorsunuz. Hatta bir hediyelik e\u015fya sat\u0131c\u0131s\u0131 \u201830 g\u00fcn i\u00e7inde do\u011fum g\u00fcn\u00fc olan kad\u0131nlar\u0131n yak\u0131n arkada\u015flar\u0131 reklam g\u00f6rs\u00fcn\u2019 diyebiliyor. Bu i\u015fletmeler i\u00e7in de inan\u0131lmaz bir verimlilik sa\u011fl\u0131yor. Do\u011fru ki\u015fiye, do\u011fru reklam\u0131 g\u00f6steren oyunu kazan\u0131yor\u201d diye konu\u015ftu.<\/p>\n

Reklamlar\u0131n \u015feklinin de internet ile de\u011fi\u015fti\u011fini vurgulayan Aylin Bengi, \u201cEskiden mesaj\u0131 sonda veren reklamlar vard\u0131. Ne reklam\u0131 oldu\u011funu anlamak i\u00e7in reklam\u0131n sonuna kadar beklerdik. \u015eimdi ilk 5 saniyede mesaj\u0131 ve markay\u0131 h\u0131zl\u0131 bir \u015fekilde veren etkili reklamlar kullan\u0131l\u0131yor. Markalar TV reklamlar\u0131n\u0131 internete yay\u0131nlamak i\u00e7in uyarlamak zorunda. Ayr\u0131ca geli\u015fmi\u015f hedefleme y\u00f6ntemleri ile farkl\u0131 hedef kitlelere \u00f6zelle\u015fmi\u015f reklamlar g\u00f6sterebiliyorsunuz. Ki\u015fiye \u00f6zel reklamlarla, kad\u0131n kullan\u0131c\u0131lara kad\u0131n c\u00fczdanlar\u0131, erkek kullan\u0131c\u0131lara erkek c\u00fczdanlar\u0131 g\u00f6steren ak\u0131ll\u0131 reklamlar haz\u0131rlanabiliyor\u201d dedi.<\/p>\n

\u201cD\u0130J\u0130TAL, YA\u015eAMIMIZIN HER ALANINDA\u201d<\/h6>\n

Kariyer ve Mezunlar Merkezi M\u00fcd\u00fcr\u00fc Dr. Senem Y\u0131lmaz ise her alanda bilgili ve donan\u0131ml\u0131 \u00f6\u011frenciler yeti\u015ftirmek i\u00e7in \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 belirterek, \u201cDijital d\u00fcnya ya\u015fam\u0131m\u0131z\u0131n her alan\u0131nda. Pazarlamadan hayat\u0131m\u0131z\u0131 kolayla\u015ft\u0131ran \u00fcr\u00fcnlere kadar bir\u00e7ok mecrada da yayg\u0131nla\u015fmaya devam ediyor. Dijital d\u00fcnyan\u0131n \u00f6nemi her ge\u00e7en g\u00fcn katlanarak artacak. Bu nedenle, \u00f6\u011frencilerimizin dijital reklamc\u0131l\u0131\u011f\u0131, markalar\u0131n\u0131 do\u011fru reklam stratejileriyle nas\u0131l b\u00fcy\u00fctebileceklerini \u00f6\u011frenmeleri i\u00e7in ve mezun olduklar\u0131nda bu alana haz\u0131rl\u0131kl\u0131 olmalar\u0131\u00a0\u00a0amac\u0131yla bu e\u011fitim d\u00fczenledik\u201d dedi.<\/p>\n

 <\/p>\n

 <\/p>\n\n","protected":false},"excerpt":{"rendered":"

Google Partner Ajans\u0131 Profaj ve\u00a0Ya\u015far \u00dcniversitesi i\u015fbirli\u011fiyle Google AdWords ve dijital pazarlama e\u011fitim semineri d\u00fczenledi. Bu alanda uzman isimlerin verdi\u011fi e\u011fitimlerin ard\u0131ndan, 120 Ya\u015farl\u0131 \u00f6\u011frenciye, dijital reklam pazar\u0131 ve Google reklamlar\u0131 konusunda sertifika verildi. Dijital reklam alan\u0131n\u0131n T\u00fcrkiye\u2019de bu y\u0131l\u0131n 6 ayl\u0131k d\u00f6neminde 1 milyar 63 milyon liral\u0131k hacme ula\u015ft\u0131\u011f\u0131n\u0131 belirten Profaj Kurucu Orta\u011f\u0131 Aylin…<\/p>\n","protected":false},"author":1,"featured_media":31352,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[656],"tags":[557,558,560,601,669],"yst_prominent_words":[],"class_list":["post-31351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloghaberler-en","tag-dijital-pazarlama-en","tag-dijital-pazarlama-egitimi-en","tag-dijital-reklamcilik-en","tag-google-adwords-en","tag-google-adwords-egitimi-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31351"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/31352"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31351"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}