{"id":31353,"date":"2017-12-13T00:00:00","date_gmt":"2017-12-13T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/sosyal-medya-sozlugu\/"},"modified":"2017-12-13T00:00:00","modified_gmt":"2017-12-13T00:00:00","slug":"sosyal-medya-sozlugu","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/sosyal-medya-sozlugu\/","title":{"rendered":"Sosyal Medya S\u00f6zl\u00fc\u011f\u00fc"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Sosyal medya<\/strong>, ak\u0131ll\u0131 telefonlar\u0131n da yayg\u0131nla\u015fmas\u0131yla ki\u015fisel hayatlar\u0131m\u0131z\u0131n en \u00f6zel anlar\u0131na tan\u0131kl\u0131k etmekte. Gelinen noktada, sosyal medya mecralar\u0131; markalar\u0131n\u0131z\u0131n prestijini artt\u0131rmada ya da do\u011frudan sat\u0131\u015f yapman\u0131zda b\u00fcy\u00fck bir \u00f6neme sahip. Peki sosyal medya d\u00fcnyas\u0131na ve terimlerine ne kadar hakimsiniz? Yaz\u0131m\u0131zda \u00f6zet olarak derledi\u011fimiz <strong>sosyal medya s\u00f6zl\u00fc\u011f\u00fcn\u00fcn<\/strong> i\u015finize yaramas\u0131 dile\u011fiyle.<\/span><\/p>\n<h6><strong>En \u00c7ok Kulland\u0131\u011f\u0131m\u0131z Sosyal Medya Terimleri<\/strong><\/h6>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Like:<\/strong>\u00a0\u0130nsanlar\u0131n sayfan\u0131z\u0131 ya da g\u00f6nderilerinizi be\u011fendi\u011fi anlam\u0131na gelir. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Retweet:<\/strong> Bir ba\u015fkas\u0131n\u0131n tweetini (Twitter) kendi hesab\u0131n\u0131zda payla\u015fman\u0131z anlam\u0131na gelir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Repost:<\/strong> Bir ba\u015fkas\u0131n\u0131n g\u00f6nderisini (Instagram) kendi hesab\u0131n\u0131zda payla\u015fman\u0131z anlam\u0131na gelir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Bio:<\/strong> Profilinizde yer alan biyografinin k\u0131sa halidir. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Sosyal Medya Takibi:<\/strong> Marka ya da ki\u015fi i\u00e7in sosyal medyada yaz\u0131lan, payla\u015f\u0131lan i\u00e7eri\u011fin monit\u00f6r edilmesi i\u015flemi.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Block:<\/strong> Ba\u015fka bir kullan\u0131c\u0131n\u0131n profilinize ula\u015fmas\u0131n\u0131 engelleme i\u015flemidir. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Hashtag:<\/strong> Sosyal medyada kar\u015f\u0131l\u0131\u011f\u0131 \u201c#\u201d i\u015faretidir. Ayn\u0131 anahtar kelimeler kullan\u0131larak insanlar\u0131n ortak oldu\u011fu konularda bulu\u015fmas\u0131 sa\u011flan\u0131r. Instagram\u2019la hayat\u0131m\u0131za girmi\u015ftir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>#TBT:<\/strong> Ge\u00e7mi\u015fe ait foto\u011fraf payla\u015fma ak\u0131m\u0131d\u0131r. A\u00e7\u0131l\u0131m\u0131 Throwback Thursday\u2019dir, payla\u015f\u0131mlar sebeple per\u015fembe g\u00fcn\u00fc tercih edilir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>DM:<\/strong> Direkt Mesaj anlam\u0131na gelir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Story:<\/strong> Instagram\u2019da 24 saat i\u00e7erisinde silinen foto\u011fraf ya da videolard\u0131r. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Page Reach:<\/strong> \u0130nternet \u00fczerinden arama yaparak sayfan\u0131z ile ileti\u015fime ge\u00e7en kullan\u0131c\u0131 say\u0131s\u0131n\u0131 g\u00f6sterir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Organic Page Reach:<\/strong>\u00a0Reklams\u0131z; organik olarak ula\u015ft\u0131\u011f\u0131n\u0131z kullan\u0131c\u0131 say\u0131s\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Page Impressions:<\/strong> Sayfan\u0131zda payla\u015ft\u0131\u011f\u0131n\u0131z herhangi bir i\u00e7eri\u011fin g\u00f6sterim say\u0131s\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Organic Page Impressions:<\/strong> Reklams\u0131z takip\u00e7iniz olan ya da olmayan insanlar\u0131n sizin g\u00f6nderinizi g\u00f6rme say\u0131s\u0131n\u0131 g\u00f6sterir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Paid Page Impressions:\u00a0<\/strong>Reklam verildikten sonra gelen be\u011feni ve yorumlar ise bu \u015fekilde bilinir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Total Referral Visits to Website:<\/strong>\u00a0\u0130nternet sitenizi Facebook \u00fczerinden ziyaret eden ki\u015filerin say\u0131s\u0131n\u0131 g\u00f6sterir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Clicks:<\/strong>\u00a0Reklam \u00fczerine t\u0131klama say\u0131s\u0131n\u0131 g\u00f6sterir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Click-Through Rate (CTR):<\/strong>\u00a0T\u0131klanma say\u0131s\u0131n\u0131n reklam g\u00f6sterim say\u0131s\u0131na b\u00f6l\u00fcnm\u00fc\u015f halidir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Spend:<\/strong>\u00a0Reklam\u0131n\u0131z\u0131n ne kadar s\u00fcrede ne kadar para harcad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Cost Per All Actions:<\/strong>\u00a0Eylemler i\u00e7in harcad\u0131\u011f\u0131n\u0131z ortalama tutar anlam\u0131na gelir. Be\u011fenme, sayfa etkile\u015fimi, yorum yapma payla\u015fma gibi t\u00fcm aktiviteler bu kapsam i\u00e7erisinde yer al\u0131r. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Cost Per Click (CPC):\u00a0<\/strong>Reklam \u00fczerinde her t\u0131klamada yakla\u015f\u0131k olarak ne kadar b\u00fct\u00e7e harcad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yine de ben i\u015fi uzman\u0131ndan \u00f6\u011frenmek isterim derseniz; \u0130zmir\u2019de Google Partneri k\u00f6kl\u00fc bir dijital ajans olarak in\u015faattan sa\u011fl\u0131\u011fa pek \u00e7ok farkl\u0131 sekt\u00f6r i\u00e7in <strong>sosyal medya<\/strong> ve reklam hizmeti sunarak kendimizi geli\u015ftirmeye ve markan\u0131z\u0131 dijitale adapte etmeye \u00e7al\u0131\u015f\u0131yoruz. Sizi de aram\u0131zda g\u00f6rmekten mutluluk duyar\u0131z \ud83d\ude42 <a href=\"https:\/\/profaj.com\/dijital-pazarlama-hizmetleri\/sosyal-medya-yonetimi\/\">Bize ula\u015f\u0131n.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sosyal medya, ak\u0131ll\u0131 telefonlar\u0131n da yayg\u0131nla\u015fmas\u0131yla ki\u015fisel hayatlar\u0131m\u0131z\u0131n en \u00f6zel anlar\u0131na tan\u0131kl\u0131k etmekte. Gelinen noktada, sosyal medya mecralar\u0131; markalar\u0131n\u0131z\u0131n prestijini artt\u0131rmada ya da do\u011frudan sat\u0131\u015f yapman\u0131zda b\u00fcy\u00fck bir \u00f6neme sahip. Peki sosyal medya d\u00fcnyas\u0131na ve terimlerine ne kadar hakimsiniz? Yaz\u0131m\u0131zda \u00f6zet olarak derledi\u011fimiz sosyal medya s\u00f6zl\u00fc\u011f\u00fcn\u00fcn i\u015finize yaramas\u0131 dile\u011fiyle. En \u00c7ok Kulland\u0131\u011f\u0131m\u0131z Sosyal Medya Terimleri&#8230;<\/p>\n","protected":false},"author":1,"featured_media":31354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[],"class_list":["post-31353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31353"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/31354"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}