{"id":31360,"date":"2017-09-14T00:00:00","date_gmt":"2017-09-14T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/okula-donus-doneminde-googleda-neler-oluyor\/"},"modified":"2017-09-14T00:00:00","modified_gmt":"2017-09-14T00:00:00","slug":"okula-donus-doneminde-googleda-neler-oluyor","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/okula-donus-doneminde-googleda-neler-oluyor\/","title":{"rendered":"Okula D\u00f6n\u00fc\u015f D\u00f6nemi\u2019nde Google\u2019da Neler Oluyor?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Okula D\u00f6n\u00fc\u015f sezonu mobil cihaz kullan\u0131m\u0131 ve e-ticaretin artmas\u0131yla T\u00fcrkiye\u2019de de giderek pop\u00fclerle\u015fen bir alan. Okula d\u00f6n\u00fc\u015f kampanyalar\u0131ndaki en b\u00fcy\u00fck s\u0131\u00e7ramalar en \u00e7ok Eyl\u00fcl ay\u0131nda ger\u00e7ekle\u015fiyor. Peki yeni e\u011fitim-\u00f6\u011fretim y\u0131l\u0131 ba\u015flarken hedef kitlesi aras\u0131nda \u00f6\u011frenciler, \u00f6\u011fretmenler ve anne-babalar yer alan bir i\u015fletme olarak dijitalde sat\u0131\u015flar\u0131n\u0131z\u0131 artt\u0131rmaya ne kadar yak\u0131ns\u0131n\u0131z? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131da inceleyece\u011finiz Google taraf\u0131ndan 2016 y\u0131l\u0131nda haz\u0131rlanan tablo, \u201cGoogle\u2019da okula d\u00f6n\u00fc\u015f d\u00f6nemlerinde neler meydana geliyor?\u201d, \u201cEn \u00e7ok aranan konu ve kelimeler nelerdir?\u201d, \u201cHedef kitlesi \u00f6\u011frenciler ve onlar\u0131n aileleri olan firmalar, pazarlama faaliyet ve maliyetlerini hangi d\u00f6nemlerde daha \u00e7ok d\u00fc\u015f\u00fcnmelidir?\u201d, \u201cGoogle\u2019da reklam vermek i\u00e7in do\u011fru zaman nedir?\u201d, vb. gibi pek \u00e7ok sorunun cevab\u0131n\u0131 \u00f6zetler niteliktedir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2016 y\u0131l\u0131nda Google\u2019da en \u00e7ok aranan konulara bakt\u0131\u011f\u0131m\u0131zda, okullar\u0131n a\u00e7\u0131l\u0131\u015f tarihi yakla\u015ft\u0131k\u00e7a <\/span><b>okul forma ve k\u0131yafetlerine<\/b><span style=\"font-weight: 400;\"> g\u00f6sterilen ilgi artmaktad\u0131r. Son 3 y\u0131lda g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi kullan\u0131c\u0131lar Temmuz ay\u0131ndan itibaren bu kelime hakk\u0131nda Google\u2019da arama yapmaya ba\u015fl\u0131yorlar. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-25086\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/09\/Ekran-Resmi-2017-09-13-15.02.49-300x268.png\" alt=\"\" width=\"300\" height=\"268\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u201cOkul &#8211; Forma K\u0131yafeti\u201dnin hemen ard\u0131ndan gelen di\u011fer konu ba\u015fl\u0131klar\u0131 ise a\u015fa\u011f\u0131daki gibidir:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-25087\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/09\/Ekran-Resmi-2017-09-13-15.03.02-273x300.png\" alt=\"\" width=\"273\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019\u0131n verilerine bakt\u0131\u011f\u0131m\u0131zda; okullar\u0131n a\u00e7\u0131lmas\u0131, spor sezonlar\u0131n\u0131n ba\u015flamas\u0131 ve terlik sezonunun bitmesiyle beraber spor ayakkab\u0131lara ihtiya\u00e7 artmaktad\u0131r.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-25088\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/09\/Ekran-Resmi-2017-09-13-15.14.55-300x236.png\" alt=\"\" width=\"300\" height=\"236\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019da en \u00e7ok aranan kelimeler aras\u0131nda liste ba\u015f\u0131n\u0131 <\/span><b>nike air max <\/b><span style=\"font-weight: 400;\">\u00e7ekerken, onu di\u011fer \u00fcnl\u00fc markalar\u0131n ayakkab\u0131lar\u0131 takip ediyor. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-25090\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/09\/Ekran-Resmi-2017-09-13-15.15.12-300x284.png\" alt=\"\" width=\"300\" height=\"284\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Okula d\u00f6n\u00fc\u015f sezonunda en \u00e7ok aranan kelimelerden birisi de <\/span><b>okul \u00e7antas\u0131<\/b><span style=\"font-weight: 400;\">. Okul &#8211; Forma K\u0131yafeti gibi okul \u00e7antas\u0131 da Temmuz ay\u0131nda Google\u2019da aranmaya ba\u015fl\u0131yor. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-25091\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/09\/Ekran-Resmi-2017-09-13-15.21.18-270x300.png\" alt=\"\" width=\"270\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Yukar\u0131daki arama trendlerinin sonucu olarak Google\u2019da di\u011fer aranan konu ba\u015fl\u0131klar\u0131 ise a\u015fa\u011f\u0131daki gibidir. <\/span><\/p>\n<h5><b>Ya\u011fmurluk:<\/b><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-25092\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/09\/Ekran-Resmi-2017-09-13-15.25.58-292x300.png\" alt=\"\" width=\"292\" height=\"300\" \/><\/p>\n<h5><b>Spor \u00c7antas\u0131: <\/b><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-25093\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/09\/Ekran-Resmi-2017-09-13-15.26.24-283x300.png\" alt=\"\" width=\"283\" height=\"300\" \/><\/p>\n<h5><b>K\u0131rtasiye: <\/b><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-25094\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/09\/Ekran-Resmi-2017-09-13-15.27.19-269x300.png\" alt=\"\" width=\"269\" height=\"300\" \/><\/p>\n<h5><b>\u00c7al\u0131\u015fma Odas\u0131: <\/b><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-25095\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/09\/Ekran-Resmi-2017-09-13-15.27.40-276x300.png\" alt=\"\" width=\"276\" height=\"300\" \/><\/p>\n<h5><b>Kitapl\u0131k: <\/b><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-25096\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/09\/Ekran-Resmi-2017-09-13-15.27.53-269x300.png\" alt=\"\" width=\"269\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6zetle, \u00f6\u011frenciler ve veliler i\u00e7in olduk\u00e7a \u00f6nemli olan karne d\u00f6nemi ve sonras\u0131nda internette meydana gelen arama trendlerine g\u00f6re sosyal medya, dijital pazarlama ve internetten reklam stratejilerinizi mobile uyumlu olarak \u015fekillendirebilir, do\u011fru zamanda do\u011fru anda mevcut ve potansiyel m\u00fc\u015fterilerinizin kar\u015f\u0131s\u0131na \u00e7\u0131kabilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Okula D\u00f6n\u00fc\u015f sezonu mobil cihaz kullan\u0131m\u0131 ve e-ticaretin artmas\u0131yla T\u00fcrkiye\u2019de de giderek pop\u00fclerle\u015fen bir alan. Okula d\u00f6n\u00fc\u015f kampanyalar\u0131ndaki en b\u00fcy\u00fck s\u0131\u00e7ramalar en \u00e7ok Eyl\u00fcl ay\u0131nda ger\u00e7ekle\u015fiyor. Peki yeni e\u011fitim-\u00f6\u011fretim y\u0131l\u0131 ba\u015flarken hedef kitlesi aras\u0131nda \u00f6\u011frenciler, \u00f6\u011fretmenler ve anne-babalar yer alan bir i\u015fletme olarak dijitalde sat\u0131\u015flar\u0131n\u0131z\u0131 artt\u0131rmaya ne kadar yak\u0131ns\u0131n\u0131z? A\u015fa\u011f\u0131da inceleyece\u011finiz Google taraf\u0131ndan 2016 y\u0131l\u0131nda&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27456,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[664,638,557,559,587,602,592,670,641,671,538],"yst_prominent_words":[],"class_list":["post-31360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-adwords-en","tag-adwords-ajanslari-en","tag-dijital-pazarlama-en","tag-dijital-reklam-en","tag-dijital-reklam-ajansi-en","tag-google-reklam-en","tag-google-reklam-ajansi-en","tag-internet-en","tag-internet-reklamciligi-en","tag-okula-donus-en","tag-sosyal-medya-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31360"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27456"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31360"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}