

{"id":31361,"date":"2017-07-17T00:00:00","date_gmt":"2017-07-17T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/haftalik-sosyal-medya-ozeti-10-16-temmuz-2017\/"},"modified":"2017-07-17T00:00:00","modified_gmt":"2017-07-17T00:00:00","slug":"haftalik-sosyal-medya-ozeti-10-16-temmuz-2017","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/haftalik-sosyal-medya-ozeti-10-16-temmuz-2017\/","title":{"rendered":"Haftal\u0131k Sosyal Medya \u00d6zeti: 10-16 Temmuz 2017"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Profaj Sosyal Medya Ekibi olarak, sosyal medyada ge\u00e7ti\u011fimiz hafta ger\u00e7ekle\u015fen \u00a0yenilik ve geli\u015fmeleri sizler i\u00e7in derledik. Bu \u00f6zetler ile sosyal medyada meydana gelen son geli\u015fmeleri takip edebilir, markan\u0131z\u0131, hedeflerinizi ve ekibinizi dijitalin her an de\u011fi\u015fen d\u00fcnyas\u0131na adapte edebilirsiniz.<\/span><\/p>\n<h3><b>Facebook Messenger Reklamlar\u0131 Kullan\u0131ma A\u00e7\u0131l\u0131yor:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ge\u00e7ti\u011fimiz haftan\u0131n en \u00e7ok konu\u015fulan haberlerinden biri olan Facebook Messenger Reklamlar, <\/span><span style=\"font-weight: 400;\">bir s\u00fcredir Avustralya ve Tayland\u2019da test edilmekteydi. Ge\u00e7ti\u011fimiz hafta Facebook taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, marka ve firmalara daha \u00e7ok site trafi\u011fi ve d\u00f6n\u00fc\u015f\u00fcm elde ettirmek i\u00e7in kullan\u0131labilen Facebook Messenger Reklamlar\u0131, yak\u0131nda t\u00fcm d\u00fcnya da kullan\u0131ma a\u00e7\u0131lacak. Facebook Messenger Reklamlar\u0131 ile ilgili ayr\u0131nt\u0131lar Profaj Blog\u2019da da yer alacak. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24998\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/07\/messenger-reklamlari-642x385.png\" alt=\"\" width=\"642\" height=\"385\" \/><\/p>\n<h3><b>Instagram \u0130\u015fletme Profilleri ile Etkile\u015fime Ge\u00e7en Ki\u015fileri Hedefleyebilecek:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook uzun zamand\u0131r Instagram i\u015fletme profiline dayanan yeni bir hedefleme modeli \u00fczerinde \u00e7al\u0131\u015fmaktad\u0131r. Adweek taraf\u0131ndan yap\u0131lan habere g\u00f6re, Instagram \u015firket profiline sahip hesaplar, son 365 g\u00fcn i\u00e7erisinde belirli bir aral\u0131kla sayfa ile ileti\u015fime ge\u00e7en takip\u00e7ilerini ve\/veya potansiyel m\u00fc\u015fteri (takip\u00e7ileri) hedefleyerek reklam verebilecekler.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24999\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/07\/Facebook_Custom_audience_instagram_business.jpg\" alt=\"\" width=\"568\" height=\"585\" \/><\/p>\n<h3><b>Facebook\u2019u En \u00c7ok Kullanan \u00dclke, Hindistan Oldu: <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The Next Web haberine g\u00f6re, Hindistan\u2019da Facebook kullanan ki\u015fi say\u0131s\u0131 241 milyona ula\u015farak ve 240 milyon kullan\u0131c\u0131l\u0131 ABD\u2019yi geride b\u0131rakarak, Hnidistan, Facebook\u2019u en \u00e7ok kullanan \u00fclke haline geldi. T\u00fcrkiye ise 56 milyon kullan\u0131c\u0131s\u0131 ile listede 9. s\u0131rada yer al\u0131yor.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25000\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/07\/india_usa_facebook_users-768x432.png\" alt=\"\" width=\"768\" height=\"432\" \/><\/p>\n<h3><b>LinkedIn Reklam Y\u00f6neticisi Yenilendi:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn, reklam verenlerin mecra \u00fczerindeki reklamlar\u0131n\u0131 daha kolay y\u00f6netebilmeleri i\u00e7in reklam y\u00f6neticisinde yapt\u0131\u011f\u0131 de\u011fi\u015fiklikleri kullan\u0131ma sundu. LinkedIn reklam y\u00f6neticisinin yeni tasar\u0131m\u0131nda pek \u00e7ok fonksiyonun daha kolay ula\u015f\u0131labilece\u011fi \u015fekilde yeniden konumland\u0131r\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25001\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/07\/LinkedIn-Campaign-Manager-Tool.png\" alt=\"\" width=\"709\" height=\"312\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Profaj Sosyal Medya Ekibi olarak, sosyal medyada ge\u00e7ti\u011fimiz hafta ger\u00e7ekle\u015fen \u00a0yenilik ve geli\u015fmeleri sizler i\u00e7in derledik. Bu \u00f6zetler ile sosyal medyada meydana gelen son geli\u015fmeleri takip edebilir, markan\u0131z\u0131, hedeflerinizi ve ekibinizi dijitalin her an de\u011fi\u015fen d\u00fcnyas\u0131na adapte edebilirsiniz. Facebook Messenger Reklamlar\u0131 Kullan\u0131ma A\u00e7\u0131l\u0131yor: Ge\u00e7ti\u011fimiz haftan\u0131n en \u00e7ok konu\u015fulan haberlerinden biri olan Facebook Messenger Reklamlar, bir&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27454,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[639,672,557,587,560,673,674,564,569,538,659],"yst_prominent_words":[],"class_list":["post-31361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-adwords-reklam-ajansi-en","tag-dijital-en","tag-dijital-pazarlama-en","tag-dijital-reklam-ajansi-en","tag-dijital-reklamcilik-en","tag-facebook-en","tag-instagram-en","tag-internet-reklamlari-en","tag-reklam-ajansi-en","tag-sosyal-medya-en","tag-sosyal-medya-ajans-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31361"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27454"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31361"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}