{"id":31367,"date":"2017-06-18T00:00:00","date_gmt":"2017-06-18T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/babalar-gunu-ve-internet\/"},"modified":"2017-06-18T00:00:00","modified_gmt":"2017-06-18T00:00:00","slug":"babalar-gunu-ve-internet","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/babalar-gunu-ve-internet\/","title":{"rendered":"Babalar G\u00fcn\u00fc ve \u0130nternet"},"content":{"rendered":"

Bug\u00fcn 18 Haziran Babalar G\u00fcn\u00fc\u2026<\/span><\/p>\n

Babalar g\u00fcn\u00fcn\u00fcn ne zaman oldu\u011fu Anneler G\u00fcn\u00fc\u2019nden sonra ara\u015ft\u0131r\u0131lmaya ba\u015fland\u0131. Babalar G\u00fcn\u00fc, her y\u0131l Haziran ay\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc pazar g\u00fcn\u00fc d\u00fcnya genelinde Babalar G\u00fcn\u00fc olarak kabul edilmektedir. Bug\u00fcnk\u00fc yaz\u0131m\u0131zda, g\u00fcn\u00fcn anlam ve \u00f6nemine uygun olarak Babalar G\u00fcn\u00fc\u2019nde internette meydana gelen istatistikleri sizlere aktarmak istiyoruz. <\/span><\/p>\n

2015 y\u0131l\u0131nda internette yap\u0131lan bir ankette, kat\u0131l\u0131mc\u0131lara \u201cE\u011fer para engel olmasayd\u0131, Babalar G\u00fcn\u00fc\u2019nde baban\u0131za ne hediye almak isterdiniz?\u201d sorusu sorulmu\u015f ve cevaplayanlar\u0131n %44\u2019\u00fc babas\u0131na bir tatil, %25\u2019i bir ev, %23\u2019\u00fc ise bir araba hediye etmek istemi\u015flerdir. <\/span><\/p>\n

Anneler G\u00fcn\u00fc, Sevgililer G\u00fcn\u00fc, Babalar G\u00fcn\u00fc vb. gibi \u00f6zel g\u00fcnlerde sevdiklerimizle vakit ge\u00e7irmenin yan\u0131nda onlara do\u011fal olarak \u00a0bir \u015feyler de hediye etmek istiyoruz. <\/span><\/p>\n

Babalar G\u00fcn\u00fc de di\u011fer \u00f6zel g\u00fcnler gibi, t\u00fcm d\u00fcnyada art\u0131k bir \u00f6zel g\u00fcnden \u00e7ok daha fazla anlam ifade edebiliyor. \u00d6zel g\u00fcnlerin piyasaya sa\u011flad\u0131\u011f\u0131 rakamsal art\u0131\u015f inkar edilemez bir ger\u00e7ektir. Bir\u00e7ok sekt\u00f6r ve firma, \u00e7ocuklar\u0131n babalar\u0131na m\u00fckemmel hediyeler sat\u0131n almalar\u0131 i\u00e7in g\u00fcnler ve aylar \u00f6ncesinden \u00fcr\u00fcn ve\/veya hizmetlerini pazarlamakla me\u015fguld\u00fcrler. <\/span><\/p>\n

\u00d6rne\u011fin Retail Week taraf\u0131ndan yay\u0131nlanan bir haberde, t\u00fcketicilerin neredeyse yar\u0131s\u0131 (%44) hediyelerini Babalar G\u00fcn\u00fc \u00f6ncesinden alaca\u011f\u0131n\u0131 s\u00f6ylerken, %22\u2019si bir g\u00fcn \u00f6ncesine kadar beklediklerini belirtmi\u015f. %22\u2019lik pay\u0131 d\u00fc\u015f\u00fcnecek olursak, bu t\u00fcketiciler son ana kadar hediye se\u00e7iminde ve sat\u0131n alma karar\u0131n\u0131 verme noktas\u0131nda bekliyorlar. Bu da demek oluyor ki, Babalar G\u00fcn\u00fc\u2019nden \u00f6nceki g\u00fcne kadar reklam kampanyalar\u0131n\u0131z\u0131 yay\u0131nlamaya devam edebilirsiniz. <\/span><\/p>\n

A\u015fa\u011f\u0131da 2017 y\u0131l\u0131na ait <\/span>\u00a0Prosper Insights & Analytics taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rman\u0131n grafi\u011fini inceledi\u011fimizde, t\u00fcketicilerin Babalar G\u00fcn\u00fc hediyelerini nereden ald\u0131klar\u0131n\u0131n y\u00fczdelik da\u011f\u0131l\u0131m\u0131n\u0131 g\u00f6rebiliyoruz. T\u00fcketicilerin %39.9\u2019u fiziki bir ma\u011fazadan babalar\u0131na hediye ald\u0131klar\u0131n\u0131 s\u00f6ylerken, ikinci s\u0131rada t\u00fcketicilerin %33.7\u2019\u00fc babalar\u0131na internetten hediye ald\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyorlar. E-Ticaret firmalar\u0131 kadar, pazarlama stratejilerini internet \u00fczerinden yo\u011fun bir \u015fekilde y\u00f6neten veya y\u00f6netmeyi d\u00fc\u015f\u00fcnen bir\u00e7ok firma i\u00e7in bu rakam olduk\u00e7a \u00f6nemlidir.<\/span><\/p>\n

\"\"<\/p>\n

Sadece Babalar G\u00fcn\u00fc\u2019ne \u00f6zel de\u011fil, t\u00fcm \u00f6zel g\u00fcnlerde veya normal ki\u015fisel al\u0131\u015fveri\u015flerde de internetin pay\u0131 olduk\u00e7a \u00f6nemli bir boyuttad\u0131r. \u00d6zellikle 25-34 ya\u015f aras\u0131 t\u00fcketiciler, anne ve babalar\u0131na \u00f6zel g\u00fcnlerde internetten al\u0131\u015fveri\u015f yaparak en \u00e7ok harcayan ya\u015f grubu olarak ara\u015ft\u0131rmamalara yans\u0131m\u0131\u015ft\u0131r. <\/span><\/p>\n

Anneler G\u00fcn\u00fc\u2019ne k\u0131yasla Babalar G\u00fcn\u00fc\u2019nde al\u0131nan hediyeler kravat, kol d\u00fc\u011fmeleri, saat, bal\u0131k tutma veya di\u011fer do\u011fa aktiviteleri, yemek, tatil vb. iken Anneler G\u00fcn\u00fc\u2019nde t\u00fcketicilerin ald\u0131\u011f\u0131 hediyeler \u00e7i\u00e7ekler, her \u015fey dahil tatil, spa randevular\u0131, m\u00fccevher vb. olmaktad\u0131r. <\/span><\/p>\n

Son olarak, son 5 y\u0131lda Google\u2019da meydana gelen Anneler G\u00fcn\u00fc ve Babalar G\u00fcn\u00fc arama hacimlerini kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131m\u0131zda, her y\u0131l Anneler G\u00fcn\u00fc, Babalar G\u00fcn\u00fc\u2019nden daha fazla arama yap\u0131lm\u0131\u015ft\u0131r. Buna ek olarak iki arama terimine bakt\u0131\u011f\u0131m\u0131zda her y\u0131l anneler ve babalar g\u00fcn\u00fc aramas\u0131n\u0131n artarak ilerledi\u011fini g\u00f6r\u00fcyoruz.<\/span><\/p>\n

\"\"<\/p>\n

Faydal\u0131 olmas\u0131 dile\u011fiyle\u2026 <\/span><\/p>\n

T\u00fcm babalar\u0131n Babalar G\u00fcn\u00fc\u2019n\u00fc kutluyoruz. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Bug\u00fcn 18 Haziran Babalar G\u00fcn\u00fc\u2026 Babalar g\u00fcn\u00fcn\u00fcn ne zaman oldu\u011fu Anneler G\u00fcn\u00fc\u2019nden sonra ara\u015ft\u0131r\u0131lmaya ba\u015fland\u0131. Babalar G\u00fcn\u00fc, her y\u0131l Haziran ay\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc pazar g\u00fcn\u00fc d\u00fcnya genelinde Babalar G\u00fcn\u00fc olarak kabul edilmektedir. Bug\u00fcnk\u00fc yaz\u0131m\u0131zda, g\u00fcn\u00fcn anlam ve \u00f6nemine uygun olarak Babalar G\u00fcn\u00fc\u2019nde internette meydana gelen istatistikleri sizlere aktarmak istiyoruz. 2015 y\u0131l\u0131nda internette yap\u0131lan bir ankette, kat\u0131l\u0131mc\u0131lara…<\/p>\n","protected":false},"author":1,"featured_media":27447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[676,617,677,670,564,540,678,538],"yst_prominent_words":[],"class_list":["post-31367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-balalar-gunu-en","tag-google-trends-en","tag-hediye-en","tag-internet-en","tag-internet-reklamlari-en","tag-profaj-en","tag-reklam-en","tag-sosyal-medya-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31367"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27447"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31367"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}