{"id":31371,"date":"2017-05-23T00:00:00","date_gmt":"2017-05-23T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/2017-ramazan-ayi-ve-yaz-doneminde-dijital-reklam-firsatlari\/"},"modified":"2017-05-23T00:00:00","modified_gmt":"2017-05-23T00:00:00","slug":"2017-ramazan-ayi-ve-yaz-doneminde-dijital-reklam-firsatlari","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/2017-ramazan-ayi-ve-yaz-doneminde-dijital-reklam-firsatlari\/","title":{"rendered":"2017 Ramazan Ay\u0131 ve Yaz D\u00f6neminde Dijital Reklam F\u0131rsatlar\u0131"},"content":{"rendered":"

Ramazan ay\u0131n\u0131n<\/strong> gelmesi ile birlikte sosyal hayat ba\u015fta olmak \u00fczere\u00a0g\u00fcnl\u00fck ya\u015fant\u0131da ve dijital pazarlama d\u00fcnyas\u0131nda<\/strong> \u00f6nemli de\u011fi\u015fiklikler ya\u015fan\u0131yor. 2009 y\u0131l\u0131ndan itibaren Ramazan Ay\u0131 yaz d\u00f6nemine denk gelmektedir. Ramazan ay\u0131n\u0131n yaz d\u00f6nemine denk gelmesiyle online kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 etkileyen mevsimsel farkl\u0131l\u0131klar sayesinde internette reklam veren \u015firketlerin sat\u0131\u015flar\u0131n\u0131 artt\u0131rma f\u0131rsat\u0131<\/em> do\u011fuyor. <\/strong>Bug\u00fcnk\u00fc yaz\u0131m\u0131zda Ramazan ay\u0131n\u0131n yaz aylar\u0131yla \u00e7ak\u0131\u015fmas\u0131 ile birlikte <\/span>dijital pazarlamada <\/span>kullan\u0131c\u0131 davran\u0131\u015flar\u0131ndaki de\u011fi\u015fiklik ve ilgi g\u00f6sterilen konular\u0131 iki ba\u015fl\u0131kta ele alaca\u011f\u0131z.<\/span><\/p>\n

Kullan\u0131c\u0131 Davran\u0131\u015flar\u0131<\/strong><\/p>\n

Ramazan ve yaz aylar\u0131n\u0131n, birlikte etki etti\u011fi en \u00f6nemli nokta TV izlenme oranlar\u0131ndaki d\u00fc\u015f\u00fc\u015f<\/em> olarak g\u00f6ze \u00e7arp\u0131yor. T\u00fcketiciler TV izlemek yerine mobil cihazlarda vakit ge\u00e7irmeyi, internette video izlemeyi, sosyal medyada kullan\u0131m\u0131 ve daha fazla arama yapmay\u0131 tercih ediyor. Ramazan ay\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurursak yaz d\u00f6nemleri de dahil olmak \u00fczere kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekmek i\u00e7in YouTube, Sosyal Medya (Facebook, Instagram) ve Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlara a\u011f\u0131rl\u0131k vermek daha \u00e7ok kullan\u0131c\u0131ya ula\u015fma imkan\u0131 ve sat\u0131\u015f getirecektir. Ba\u015fka bir deyi\u015fle, Ramazan ay\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak pazarlama b\u00fct\u00e7esini Facebook Reklam, Instagram Reklam, Google Reklamlar\u0131na y\u00f6nlendirmek mevcut ve potansiyel m\u00fc\u015fterilerinize ula\u015fmada do\u011fru bir yol<\/em> olacakt\u0131r.<\/span><\/p>\n

\"\"<\/p>\n

\u0130lginin Artt\u0131\u011f\u0131 Kategoriler<\/strong><\/p>\n

Ramazan ve yaz d\u00f6neminde Google aramalarda en h\u0131zl\u0131 y\u00fckseli\u015f<\/em> ya\u015fanan kategoriler; yiyecek ve yemek pi\u015firme, al\u0131\u015fveri\u015f, dini temalar ve gezi konular\u0131nda<\/strong> ger\u00e7ekle\u015fiyor.<\/span><\/p>\n

Yemek ve i\u00e7ecek ile ilgili aramalarla birlikte yemek tarifleri ile ilgili aramalar (Youtube ve Google) 2 kat\u0131na ula\u015f\u0131yor. En \u00e7ok arama yap\u0131lan saatler iftara birka\u00e7 saat kala tepe noktaya ula\u015f\u0131yor.<\/span><\/p>\n

\"\"<\/p>\n

Sosyal medyada ve Google\u2019da yay\u0131nlanan yemek ve i\u00e7ecek reklamlar\u0131nda<\/em>, g\u00f6rsel reklamlar\u0131n \u00f6nemi bir kat daha art\u0131yor. \u00d6zellikle Ramazan ay\u0131nda birliktelik mesaj\u0131 veren reklamlar kullan\u0131c\u0131lar\u0131n daha \u00e7ok ilgisini \u00e7ekiyor.<\/span><\/p>\n

Ramazan ay\u0131n\u0131n yaz d\u00f6nemine gelmesinin etkisiyle Ramazan Ay\u0131 sonras\u0131nda kahvalt\u0131l\u0131klara<\/strong> g\u00f6sterilen ilgide b\u00fcy\u00fck art\u0131\u015f ya\u015fan\u0131yor.<\/span><\/p>\n

\"\"<\/p>\n

Dini temal\u0131 aramalar\u0131n tepe noktaya ula\u015ft\u0131\u011f\u0131 d\u00f6nem “Kadir Gecesi” oluyor.<\/strong><\/p>\n

Ramazan ay\u0131 insanlar\u0131n ruhani y\u00f6nlerinin art\u0131\u011f\u0131 d\u00f6nem oldu\u011fu i\u00e7in yap\u0131lan payla\u015f\u0131mlarda ve reklamlarda dini motifler kullanmak etkile\u015fim a\u00e7\u0131s\u0131ndan \u00f6nemli katk\u0131 sa\u011flayacakt\u0131r.<\/span><\/p>\n

Bayram sonras\u0131 turlar<\/strong> ile ilgili aramalar bayram\u0131n ilk g\u00fcn\u00fcnden itibaren artmaya<\/strong> ba\u015fl\u0131yor. Plan yapan t\u00fcm kullan\u0131c\u0131lara ula\u015fmak i\u00e7in Ramazan ile birlikte Google ve Facebook\u2019ta<\/em> “Tur ve Gezi Reklamlar\u0131na”<\/strong> ba\u015flamak rakiplerinize g\u00f6re sizi bir ad\u0131m \u00f6ne ge\u00e7irecektir.<\/span><\/p>\n

\"\"<\/p>\n

Siz de 2017 Ramazan ay\u0131 dijital f\u0131rsatlar\u0131ndan yararlanmak ve internette reklam vererek sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak isterseniz Profaj Dijital Reklam Ekibiyle ileti\u015fime ge\u00e7ebilirsiniz. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ramazan ay\u0131n\u0131n gelmesi ile birlikte sosyal hayat ba\u015fta olmak \u00fczere\u00a0g\u00fcnl\u00fck ya\u015fant\u0131da ve dijital pazarlama d\u00fcnyas\u0131nda \u00f6nemli de\u011fi\u015fiklikler ya\u015fan\u0131yor. 2009 y\u0131l\u0131ndan itibaren Ramazan Ay\u0131 yaz d\u00f6nemine denk gelmektedir. Ramazan ay\u0131n\u0131n yaz d\u00f6nemine denk gelmesiyle online kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 etkileyen mevsimsel farkl\u0131l\u0131klar sayesinde internette reklam veren \u015firketlerin sat\u0131\u015flar\u0131n\u0131 artt\u0131rma f\u0131rsat\u0131 do\u011fuyor. Bug\u00fcnk\u00fc yaz\u0131m\u0131zda Ramazan ay\u0131n\u0131n yaz aylar\u0131yla \u00e7ak\u0131\u015fmas\u0131…<\/p>\n","protected":false},"author":1,"featured_media":27439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[639,557,673,684,561,602,592,562,685,564,569,538],"yst_prominent_words":[],"class_list":["post-31371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-adwords-reklam-ajansi-en","tag-dijital-pazarlama-en","tag-facebook-en","tag-facebook-etkilesim-en","tag-facebook-reklamlari-en","tag-google-reklam-en","tag-google-reklam-ajansi-en","tag-google-reklamlari-en","tag-internet-reklam-ajansi-en","tag-internet-reklamlari-en","tag-reklam-ajansi-en","tag-sosyal-medya-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31371"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27439"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31371"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}