{"id":31373,"date":"2017-05-16T00:00:00","date_gmt":"2017-05-16T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/ana-sayfa-icin-20-ipucu-2\/"},"modified":"2017-05-16T00:00:00","modified_gmt":"2017-05-16T00:00:00","slug":"ana-sayfa-icin-20-ipucu-2","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/ana-sayfa-icin-20-ipucu-2\/","title":{"rendered":"Ana Sayfa \u0130\u00e7in 20 \u0130pucu"},"content":{"rendered":"

\u0130nternet sitenizin ana sayfas\u0131, mevcut ve potansiyel m\u00fc\u015fterilerinizi dijital d\u00fcnyada kar\u015f\u0131lad\u0131\u011f\u0131n\u0131z yerdir. \u0130nternette de bir\u00e7ok pazarlama aktivitesi yap\u0131p m\u00fc\u015fterilerimizi ana sayfam\u0131za getirmek isteriz. Dolay\u0131s\u0131yla ana sayfa, internet sitenize giren kullan\u0131c\u0131lar\u0131n internet sitenizde verimli zaman ge\u00e7irmesi, arad\u0131\u011f\u0131n\u0131 ve istedi\u011fini bulabilmesi ve sitede kalma s\u00fcresi internet sitenizin do\u011fru \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 g\u00f6steren \u00f6nemli g\u00f6stergelerden biridir. <\/span><\/p>\n

Bounce Rate,<\/strong> yani ana sayfaya gelen ziyaret\u00e7ilerin do\u011frudan \u00e7\u0131kma oran\u0131,<\/strong>\u00a0\u00f6zellikle bir E-Ticaret siteleri<\/em> i\u00e7in \u00e7ok \u00f6nemlidir. Do\u011frudan\u00a0\u00c7\u0131kma Oran\u0131 (Bounce Rate)<\/em>, internet sitenizin ziyaret\u00e7ilerinin sadece bir sayfay\u0131 g\u00f6r\u00fcnt\u00fcledikten sonra sitenizden \u00e7\u0131kma y\u00fczdesidir. Dolas\u0131yla, Ana Sayfa Bounce Rate de\u011feri<\/strong> ne kadar d\u00fc\u015f\u00fck olursa internet siteniz o kadar ba\u015far\u0131l\u0131 demektir.<\/em> \u00d6rne\u011fin, yava\u015f a\u00e7\u0131lan bir sitede kimse kalmaz istemez. \u0130nternet sitenize gelen kullan\u0131c\u0131lar sitenizde arad\u0131\u011f\u0131 ve istedi\u011fi bilgiye ula\u015fam\u0131yorsa sitenizden \u00e7\u0131kma oran\u0131 \u00e7ok y\u00fcksek bir oranda artar. <\/span><\/p>\n

Ana Sayfa i\u00e7in Bounce Rate\u2019i artt\u0131rman\u0131z ve internet sitenizin kullan\u0131c\u0131 dostu olmas\u0131n\u0131 sa\u011flayabilece\u011finiz 20 ipucuyu sizlerle payla\u015f\u0131yoruz.<\/strong><\/h5>\n

1-<\/strong> Bounce Rate de\u011ferini do\u011fru \u00f6l\u00e7t\u00fc\u011f\u00fcn\u00fczden emin olun. <\/span><\/p>\n

2-<\/strong> Kullan\u0131c\u0131lar\u0131 internet sitenize \u00e7ekti\u011finiz her sayfa i\u00e7in Bounce Rate\u2019i inceleyin. Yukar\u0131da bahsetti\u011fimiz gibi Bounce Rate de\u011feri ne kadar d\u00fc\u015f\u00fck olursa internet siteniz o kadar ba\u015far\u0131l\u0131 demektir. Dolay\u0131s\u0131yla, y\u00fcksek Bounce Rate de\u011feri veren sayfa ve aktiviteleri yeniden de\u011ferlendirin. <\/span><\/p>\n

3-<\/strong> Bounce Rate de\u011ferlendirmesini sadece ana sayfan\u0131zda de\u011fil, t\u00fcm sayfalarda ayn\u0131 analizi<\/em> yap\u0131n. <\/span><\/p>\n

4-<\/strong> \u0130nternet sitenizde, \u00f6zellikle ana sayfada \u201ccall-to-action\u201d<\/strong> butonlar\u0131na \u00f6nem verin. Ba\u015fka bir deyi\u015fle, mevcut veya potansiyel m\u00fc\u015fterilerinizin internet sitenize geldiklerinde ne yapmalar\u0131n\u0131 istedi\u011finiz eylemlerin \u00f6n planda ve g\u00f6r\u00fcn\u00fcr bir yerde olmas\u0131n\u0131 sa\u011flay\u0131n. <\/span><\/p>\n

5-<\/strong> Sayfalar\u0131n\u0131z a\u00e7\u0131k ve net<\/em> olsun. \u00d6rne\u011fin, g\u00fcndemde 5-10 kampanyan\u0131z varsa, en \u00f6nemli olan kampanyay\u0131 \u00f6n plana \u00e7\u0131kar\u0131n. <\/span><\/p>\n

6-<\/strong> M\u00fc\u015fterilerinizin ilgisini \u00e7ekmeyecek i\u00e7erikleri sayfan\u0131zda bar\u0131nd\u0131rmay\u0131n. S\u0131k\u0131c\u0131 ve uzun metinlerdense sade ve h\u0131zl\u0131 okunabilir bir dil<\/em> ile yaz\u0131lar\u0131n\u0131z\u0131 yay\u0131nlay\u0131n.<\/span><\/p>\n

7-<\/strong> \u0130nternet siteniz i\u00e7in kulland\u0131\u011f\u0131n\u0131z yaz\u0131 fontu<\/strong> \u00e7ok \u00f6nemlidir. Sitenizde b\u00fct\u00fcnl\u00fck olmas\u0131 a\u00e7\u0131s\u0131ndan m\u00fcmk\u00fcnse tek bir font kullanmay\u0131 tercih edin<\/em>. K\u00fc\u00e7\u00fck puntolar ile her \u015feyi s\u0131\u011fd\u0131rmaktansa ideal bir font b\u00fcy\u00fckl\u00fc\u011f\u00fc ile fazla metinleri \u00e7\u0131kartarak i\u00e7eriklerinizi yenileyin. <\/span><\/p>\n

8-<\/strong> \u0130nternet sitenizin h\u0131z\u0131, kullan\u0131c\u0131lar i\u00e7in \u00e7ok \u00f6nemlidir. Ziyaret\u00e7iler iki saniye \u00fczerinde y\u00fcklenen web sitelerini yava\u015f bulur<\/em> ve sayfan\u0131n y\u00fcklenmesini beklemeden sayfay\u0131 kapatabilir. Bu bekleme s\u00fcresi her ge\u00e7en y\u0131l da da azal\u0131yor. Bu y\u00fczden her sene internet sitenizi iyile\u015ftirme yolunda hedefler koyun. <\/span><\/p>\n

9-<\/strong> \u0130nternet sitenize giri\u015f yap\u0131ld\u0131\u011f\u0131 anda otomatik oynayan bir video, m\u00fczik veya ses kullan\u0131c\u0131lar\u0131 rahats\u0131z eden \u00f6zelliklerden<\/em> baz\u0131lar\u0131d\u0131r, bu y\u00fczden bunlar\u0131 internet sitenizde ve ana sayfada bulundurmamaya \u00f6zen g\u00f6sterin. <\/span><\/p>\n

10-<\/strong> Ana sayfa ve di\u011fer t\u00fcm sayfalarda arama kutucu\u011fu b\u00f6l\u00fcm\u00fcn\u00fc<\/strong> g\u00f6r\u00fcn\u00fcr bir yerde olmas\u0131n\u0131 sa\u011flay\u0131n ve bu kutucu\u011fun iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olun. Kullan\u0131c\u0131lar\u0131n internet sitenizde arad\u0131\u011f\u0131 her \u015feyi bulmalar\u0131na yard\u0131mc\u0131 olun.\u00a0<\/span><\/p>\n

11-<\/strong> Bir E-Ticaret siteniz varsa \u00fcr\u00fcn ve hizmetlerinizi mutlaka kategorilere g\u00f6re ay\u0131r\u0131n. (\u00c7ok Satanlar, Kampanyalar\u2026vb. gibi)<\/span><\/p>\n

12-<\/strong> M\u00fc\u015fterilerinizi her zaman dinleyin ve internet sitenizde de m\u00fc\u015fterilerinizin geri bildirim yapmalar\u0131n\u0131 sa\u011flamak i\u00e7in bir sayfa veya b\u00f6l\u00fcm olu\u015fturun. <\/span><\/p>\n

13-<\/strong> Herkes kendini \u00f6zel hissetmek ister bu y\u00fczden ki\u015fiselle\u015ftirme ara\u00e7lar\u0131n\u0131<\/em> kullanmaya \u00f6zen g\u00f6sterin. \u00d6rne\u011fin, \u201cEn son bu \u00fcr\u00fcn\u00fc ziyaret etmi\u015ftiniz\u201d, \u201cSizin sevece\u011finiz \u00fcr\u00fcnler\u201d gibi\u2026<\/span><\/p>\n

14-<\/strong> Online Destek – Online Chat – Canl\u0131 Destek Hatt\u0131<\/em> hizmetlerini kullan\u0131n. <\/span><\/p>\n

15-<\/strong> M\u00fc\u015fterilerinizin sorabilece\u011fi her t\u00fcrl\u00fc sorunun cevab\u0131n\u0131 internet sitenizde bulundurun. \u00d6rne\u011fin, e\u011fer bir E-Ticaret siteniz var ise m\u00fc\u015fterileriniz her zaman sat\u0131n alma ve sat\u0131n alma sonra hizmetler hakk\u0131nda bilgi almak ve al\u0131\u015fveri\u015fini g\u00fcvenle tamamlamak ister. Bu y\u00fczden kargo \u00fccretinden teslimat bilgilerine, kargo \u015firketinden iade bilgilerine kadar her detay\u0131 i\u00e7eren bir sayfa olu\u015fturun. <\/span><\/p>\n

16-<\/strong> Ziyaret\u00e7ilerinizin internet sitenizde ne kadar s\u00fcre durdu\u011funa, en \u00e7ok hangi sayfalarda gezindi\u011fine bak\u0131n ve her zaman rakipler ile kendinizi k\u0131yaslay\u0131n. Rakip analizi \u00e7ok \u00f6nemlidir. <\/em><\/span><\/p>\n

17-<\/strong> Eskiden moda olan ama g\u00fcn\u00fcm\u00fczde pop\u00fclerlili\u011fini yitiren, internet sitenizi yava\u015flatan \u201cPop-up\u201d eklentisini kullanmay\u0131n.<\/strong> Kullan\u0131c\u0131lar, Pop-up\u2019lardan olduk\u00e7a rahats\u0131z oluyor. <\/span><\/p>\n

18-<\/strong> \u0130nternet sitenizde ba\u015fka bir siteye link verdiyseniz, bu linkin yeni bir sekmede a\u00e7\u0131lmas\u0131n\u0131 sa\u011flay\u0131n. Bir di\u011fer sekmede sizin internet sayfan\u0131z hala a\u00e7\u0131k kals\u0131n. <\/span><\/p>\n

19-<\/strong> Web tasar\u0131mlar\u0131n\u0131zda mutlaka yenilikler yap\u0131n. Dijital d\u00fcnya her zaman yeni geli\u015fmeler do\u011furuyor. G\u00fcndemi yakalamak i\u00e7in bu trendleri takip edin. <\/span><\/p>\n

20-<\/strong> M\u00fc\u015fterilerinizin size g\u00fcvenmesini sa\u011flayacak \u00f6geleri (referans, ba\u015far\u0131l\u0131 i\u015fler, \u00f6rnekler vb. gibi) \u00f6n plana \u00e7\u0131kar\u0131n. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130nternet sitenizin ana sayfas\u0131, mevcut ve potansiyel m\u00fc\u015fterilerinizi dijital d\u00fcnyada kar\u015f\u0131lad\u0131\u011f\u0131n\u0131z yerdir. \u0130nternette de bir\u00e7ok pazarlama aktivitesi yap\u0131p m\u00fc\u015fterilerimizi ana sayfam\u0131za getirmek isteriz. Dolay\u0131s\u0131yla ana sayfa, internet sitenize giren kullan\u0131c\u0131lar\u0131n internet sitenizde verimli zaman ge\u00e7irmesi, arad\u0131\u011f\u0131n\u0131 ve istedi\u011fini bulabilmesi ve sitede kalma s\u00fcresi internet sitenizin do\u011fru \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 g\u00f6steren \u00f6nemli g\u00f6stergelerden biridir. Bounce Rate, yani…<\/p>\n","protected":false},"author":1,"featured_media":27435,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[686,670,685,679,635,687,636,688],"yst_prominent_words":[],"class_list":["post-31373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-ana-sayfa-en","tag-internet-en","tag-internet-reklam-ajansi-en","tag-internet-sitesi-en","tag-mobil-uyumlu-website-en","tag-tasarim-en","tag-web-tasarim-en","tag-website-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31373"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27435"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31373"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}