{"id":31374,"date":"2017-05-10T00:00:00","date_gmt":"2017-05-10T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/x-kusagi-youtubeda-ne-izliyor\/"},"modified":"2017-05-10T00:00:00","modified_gmt":"2017-05-10T00:00:00","slug":"x-kusagi-youtubeda-ne-izliyor","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/x-kusagi-youtubeda-ne-izliyor\/","title":{"rendered":"X Ku\u015fa\u011f\u0131 Youtube&#8217;da Ne \u0130zliyor?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">1960&#8217;lar\u0131n ortalar\u0131ndan 1970&#8217;lerin sonlar\u0131nda do\u011fan X ku\u015fa\u011f\u0131 Youtube\u2019da neler izliyor merak ediyor musunuz? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bug\u00fcnk\u00fc yaz\u0131m\u0131zda asl\u0131nda X ku\u015fa\u011f\u0131n\u0131n teknolojik de\u011fi\u015fimlere nas\u0131l ayak uydurdu\u011funa tan\u0131k olacaks\u0131n\u0131z. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">X ku\u015fa\u011f\u0131n\u0131n internet ve teknoloji d\u00fcnyas\u0131nda meydana gelen de\u011fi\u015fikliklere hemen adapte olma s\u00fcresi \u00a0Y ve Z ku\u015fa\u011f\u0131na oranla daha d\u00fc\u015f\u00fck olsa da, bu oran<em> internet ve pazarlama d\u00fcnyas\u0131 i\u00e7in kayda de\u011fer niteli\u011finde \u00f6nem arz etmektedir.<\/em> Bu ba\u011flamda Pixability\u2019nin yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re <em>X ku\u015fa\u011f\u0131 YouTube kullan\u0131c\u0131lar\u0131 her g\u00fcn 1.500\u2019den fazla Youtube\u2019dan video izlemektedir. <\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">X ku\u015fa\u011f\u0131n\u0131n Youtube\u2019da sergiledi\u011fi davran\u0131\u015flar\u0131 \u00f6l\u00e7mek ve X ku\u015fa\u011f\u0131n\u0131 daha iyi anlamak ad\u0131na Google, Ipsos ve Flamingo ortakl\u0131\u011f\u0131nda nitel ve anket tabanl\u0131 bir ara\u015ft\u0131rma yapt\u0131. Bu ara\u015ft\u0131rman\u0131n bulgular\u0131ndan biri, <strong>X ku\u015fa\u011f\u0131n\u0131n YouTube\u2019daki genel davran\u0131\u015flar\u0131n\u0131n \u201ckendi kendilerine bir \u015feyler yapma (DIY) videolar\u0131 ara\u015ft\u0131rmas\u0131, nostaljiye olan \u00f6zlem ve sevgisi ve yeni bir \u015feyleri bilme-\u00f6\u011frenme-ara\u015ft\u0131rmas\u0131 arzusu<\/strong> oldu\u011fu ortaya \u00e7\u0131kt\u0131. <\/span><\/p>\n<p><strong>1- Nostalji <\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">YouTube\u2019da zaman yolculu\u011fu.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">X ku\u015fa\u011f\u0131n\u0131n YouTube\u2019da yapt\u0131\u011f\u0131 davran\u0131\u015flar, onlar\u0131n nostaljiye ve eskiye dair bir \u00e7ok \u015feyi ara\u015ft\u0131rd\u0131\u011f\u0131n\u0131 ve izledi\u011fini g\u00f6steriyor. Belki y\u0131llar \u00f6nce izledi\u011fi ve en \u00e7ok sevdi\u011fi filmin \u015fark\u0131s\u0131, en sevdi\u011fi program\u0131n bir sahnesi\u2026 Onlar\u0131 hat\u0131rlama ve izlem arzusu X ku\u015fa\u011f\u0131n\u0131 YouTube\u2019a y\u00f6nlendirmektedir. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>Think with Google<\/em> verilerine g\u00f6re YouTube hesab\u0131 bulunan X ku\u015fa\u011f\u0131n\u0131n %75\u2019i YouTube\u2019da eski olaylar\u0131, dizileri, filmleri ve ki\u015fileri izliyor. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>X ku\u015fa\u011f\u0131n\u0131n eskiye dair en \u00e7ok izledi\u011fi kategoriler ise: <\/strong><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Eski festival ve konserler,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Eski pop\u00fcler k\u00fclt\u00fcr ve e\u011flence programlar\u0131,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Eski reklamlar <\/span><\/li>\n<\/ol>\n<p><strong>2- G\u00fcnceli Yakalama &#8211; Bilme \u0130ste\u011fi <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">X ku\u015fa\u011f\u0131 YouTube kullan\u0131c\u0131lar\u0131n<em> %68\u2019i yeni pop\u00fcler k\u00fclt\u00fcr ve g\u00fcncel olay ve haberleri YouTube<\/em> \u00fczerinden s\u00fcrekli takip ediyor. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Think wtih Google verilerine g\u00f6re X ku\u015fa\u011f\u0131n\u0131n g\u00fcnceli takip etme ve \u00f6\u011frenme iste\u011finin 3 nedeni ise: <\/strong><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c7ocuklar\u0131 i\u00e7in: Ba\u015fka bir deyi\u015fle de\u011fi\u015fen d\u00fcnyada \u00e7ocuklar\u0131n\u0131 anlama ve \u00e7ocuklar\u0131n\u0131n d\u00fcnyas\u0131na adapte olma iste\u011fi,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0130leti\u015fim kurma: \u00c7ocuklar\u0131 ve torunlar\u0131 i\u00e7in, ba\u015fka bir deyi\u015fle X ve Y ku\u015fa\u011f\u0131 ile ileti\u015fim kurma iste\u011fi,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u00fcnyada meydana gelen her t\u00fcrl\u00fc \u00a0geli\u015fme ve de\u011fi\u015fimden haberdar olma iste\u011fidir.\u00a0<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>3- Kendin Yap (DIY) Projeleri <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">X ku\u015fa\u011f\u0131n\u0131n %73\u2019\u00fc YouTube\u2019da DIY (Kendin Yap) videolar\u0131 izlemektedir. Bu durum, X ku\u015fa\u011f\u0131n\u0131n hala kendi kendilerine bir \u015feyler yapma ve \u00f6\u011frenme iste\u011finin g\u00f6stergesidir.<\/span><\/p>\n<ul>\n<li><strong> X ku\u015fa\u011f\u0131n\u0131n YouTube\u2019da en \u00e7ok izledi\u011fi DIY video konular\u0131 ise: <\/strong><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ev Dekorasyon &#8211; Onar\u0131m <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yemek &#8211; \u0130\u00e7ecek <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Teknoloji \u00fcr\u00fcnleri kullan\u0131m\u0131 ve tamiri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sanat ve zanaat<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">G\u00fczellik ve ki\u015fisel bak\u0131m<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><b>Peki bu veriler markalar ve pazarlama d\u00fcnyas\u0131 i\u00e7in ne anlam ifade ediyor? <\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nternet d\u00fcnyas\u0131na olan meraklar\u0131 ve \u00f6\u011frenme istekleri pek \u00e7ok nedene ba\u011fl\u0131 olmas\u0131na ra\u011fmen onlar\u0131n g\u00fcndemi YouTube\u2019dan takip etme iste\u011fi ve g\u00fcndemi kendi veya \u00e7ocuklar\u0131 i\u00e7in takip etmesi asl\u0131nda bir\u00e7ok marka i\u00e7in \u00f6nemlidir. Buna ek olarak \u00f6rne\u011fin,<em> YouTube\u2019da DIY videolar\u0131 izleyen X ku\u015fa\u011f\u0131n\u0131n %64\u2019\u00fc, izledi\u011fi videodaki \u00fcr\u00fcn\u00fc veya hizmeti sat\u0131n alma karar\u0131 veriyor. \u00c7ocuklar\u0131 i\u00e7in bir \u015feyler izlediklerinde \u00e7ocuklar\u0131 i\u00e7in sat\u0131n alma kararlar\u0131n\u0131 y\u00f6nlendiriyorlar.<\/em> <strong>Genel olarak X ku\u015fa\u011f\u0131n\u0131n YouTube\u2019da izledi\u011fi her video, markalar ve pazarlamac\u0131lar i\u00e7in X ku\u015fa\u011f\u0131n\u0131\u00a0etkilemek ad\u0131na her zaman bir f\u0131rsat do\u011furmaktad\u0131r. \u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1960&#8217;lar\u0131n ortalar\u0131ndan 1970&#8217;lerin sonlar\u0131nda do\u011fan X ku\u015fa\u011f\u0131 Youtube\u2019da neler izliyor merak ediyor musunuz? Bug\u00fcnk\u00fc yaz\u0131m\u0131zda asl\u0131nda X ku\u015fa\u011f\u0131n\u0131n teknolojik de\u011fi\u015fimlere nas\u0131l ayak uydurdu\u011funa tan\u0131k olacaks\u0131n\u0131z. X ku\u015fa\u011f\u0131n\u0131n internet ve teknoloji d\u00fcnyas\u0131nda meydana gelen de\u011fi\u015fikliklere hemen adapte olma s\u00fcresi \u00a0Y ve Z ku\u015fa\u011f\u0131na oranla daha d\u00fc\u015f\u00fck olsa da, bu oran internet ve pazarlama d\u00fcnyas\u0131 i\u00e7in kayda&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27433,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[639,557,560,601,564,538,689,690],"yst_prominent_words":[],"class_list":["post-31374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-adwords-reklam-ajansi-en","tag-dijital-pazarlama-en","tag-dijital-reklamcilik-en","tag-google-adwords-en","tag-internet-reklamlari-en","tag-sosyal-medya-en","tag-youtube-en","tag-youtube-reklam-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31374"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27433"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31374"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}