{"id":31383,"date":"2017-04-07T00:00:00","date_gmt":"2017-04-07T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/sosyal-medya-ve-dijital-reklamlar-ile-y-kusagina-ulasmada-4-yontem\/"},"modified":"2017-04-07T00:00:00","modified_gmt":"2017-04-07T00:00:00","slug":"sosyal-medya-ve-dijital-reklamlar-ile-y-kusagina-ulasmada-4-yontem","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/sosyal-medya-ve-dijital-reklamlar-ile-y-kusagina-ulasmada-4-yontem\/","title":{"rendered":"Sosyal Medya Ve Dijital Reklamlar ile Y Ku\u015fa\u011f\u0131na Ula\u015fmada 4 Y\u00f6ntem"},"content":{"rendered":"

Sosyal medya<\/b> ve dijital pazarlama \u00e7al\u0131\u015fmalar\u0131nda ba\u015far\u0131ya ula\u015fmak isteyen markalar\u0131n y\u00f6nelmesi gereken kitle, a\u011f\u0131rl\u0131kl\u0131 olarak <\/span>Y ku\u015fa\u011f\u0131 olmal\u0131d\u0131r<\/b>.<\/span> Ara\u015ft\u0131rmalara g\u00f6re, bug\u00fcn\u00fcn ve gelece\u011fin ekonomisini \u015fekillendiren Y ku\u015fa\u011f\u0131, sat\u0131n alma karar\u0131 al\u0131rken, markalar\u0131n sosyal medya hesaplar\u0131n\u0131 kontrol etmektedirler. Bu durum da, markalar\u0131n Y ku\u015fa\u011f\u0131na ula\u015fmak i\u00e7in sosyal medya ve sosyal medya reklamlar\u0131na b\u00fcy\u00fck \u00f6nem vermesi gerekti\u011fini bizlere g\u00f6stermektedir.<\/span><\/p>\n

Y ku\u015fa\u011f\u0131na sosyal medya ve dijital reklamlar ile ula\u015fman\u0131z\u0131 sa\u011flayacak 4 y\u00f6ntemi\u00a0<\/strong>sizlerle payla\u015f\u0131yoruz. <\/span><\/p>\n

    \n
  1. Mobil D\u00fc\u015f\u00fcn\u00fcn<\/b><\/li>\n<\/ol>\n

    Y ku\u015fa\u011f\u0131 \u00e7ok hareketlidir. Her 5 ki\u015fiden 1\u2019i internete sadece ama sadece mobil cihazlarla eri\u015fmektedir. Pazarlamac\u0131lar ak\u0131ll\u0131 telefon fanatiklerinin kar\u015f\u0131s\u0131na \u00e7\u0131kmak istiyorlarsa, dijital reklamc\u0131l\u0131k bunu ba\u015farmak i\u00e7in en iyi yoldur diyebiliriz. <\/span><\/p>\n

    \u00d6rnek vermek gerekirse, son g\u00fcnlerde T\u00fcrkiye pazar\u0131ndan \u00e7\u0131kmas\u0131 g\u00fcndemde olan seyahat \u015firketi Booking.com\u2019un Facebook reklamlar\u0131n\u0131 inceledi\u011fimizde, kullan\u0131lan g\u00f6rselin dikkat \u00e7ekici ve g\u00f6r\u00fcnt\u00fc kalitesinin y\u00fcksek oldu\u011funu, reklam\u0131n mobil uyumlu oldu\u011funu ve kullan\u0131c\u0131ya iki se\u00e7enek sunarak kullan\u0131c\u0131y\u0131 harekete ge\u00e7irici bir mesaj i\u00e7erdi\u011fini g\u00f6zlemliyoruz.<\/span><\/p>\n

    \"\"<\/p>\n

    K\u0131saca, Sosyal Medya ve Dijital Reklamlar ile Y ku\u015fa\u011f\u0131na ula\u015fmak i\u00e7in, mobil d\u00fc\u015f\u00fcn\u00fcn, dikkat \u00e7ekici i\u00e7erik ve g\u00f6rseller haz\u0131rlay\u0131n, onlar\u0131n se\u00e7im yapmalar\u0131n\u0131 sa\u011flayarak onlar\u0131 harekete ge\u00e7irici aksiyonlar<\/strong> al\u0131n. <\/span><\/p>\n

      \n
    1. Kan\u0131t G\u00f6sterin<\/b><\/li>\n<\/ol>\n

      Y ku\u015fa\u011f\u0131, ailesinin, arkada\u015flar\u0131n\u0131n ve \u00e7evresinin g\u00f6r\u00fc\u015flerini merak eder, \u00f6nemser ve de\u011ferlendirir. Bununla ilgili olarak EMarketer’\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re, <\/span>Sosyal medya kullanan Y ku\u015fa\u011f\u0131n\u0131n yakla\u015f\u0131k % 70’i, arkada\u015flar\u0131n\u0131n sosyal medyadaki payla\u015f\u0131mlar\u0131na dayal\u0131 olarak en az bir kere sat\u0131n alma eylemi ger\u00e7ekle\u015ftirdiklerini s\u00f6yl\u00fcyor. <\/span><\/i><\/p>\n

      Gen\u00e7 t\u00fcketicileri kazanmak i\u00e7in \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn veya hizmetinizin kalitesinin sosyal medya \u00fczerinde bir sosyal kan\u0131t\u0131 da olmal\u0131d\u0131r. Bu nedenle, sosyal medyada \u00fcr\u00fcn veya hizmetinizi payla\u015fan m\u00fc\u015fterilerinizin referanslar\u0131n\u0131 takip\u00e7ilerinizle payla\u015farak markan\u0131z\u0131n, t\u00fcketicilere neler sunabilece\u011fi konusunda bilgi vermek, onlar\u0131n ilgisini \u00e7ekmek ve onlar\u0131n hayat\u0131na bir fayda sa\u011flayaca\u011f\u0131n\u0131 mutlaka g\u00f6stermeniz gerekir. <\/span><\/p>\n

      Ba\u015fka bir deyi\u015fle, markan\u0131z\u0131n neden harika oldu\u011funu \u015firketiniz ad\u0131na s\u00f6ylemek yerine ger\u00e7ek kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn veya hizmetinizi ger\u00e7ek\u00e7i bir \u015fekilde tan\u0131tmas\u0131 Y ku\u015fa\u011f\u0131na ula\u015fman\u0131z\u0131 ve onlar\u0131n sat\u0131n almalar\u0131n\u0131 daha da kolayla\u015ft\u0131r\u0131r.<\/span><\/p>\n

        \n
      1. Faydal\u0131 \u0130\u00e7erik Sunun<\/b><\/li>\n<\/ol>\n

        Y ku\u015fa\u011f\u0131na hitap eden reklamlar haz\u0131rlaman\u0131n ba\u015fka bir y\u00f6ntemi ise faydal\u0131 i\u00e7erikler payla\u015fmakt\u0131r. Faydal\u0131 i\u00e7erikler Y ku\u015fa\u011f\u0131n\u0131n dikkatini \u00e7eker ve onlar\u0131n bu i\u00e7eriklerle etkile\u015fim haline olmas\u0131n\u0131 sa\u011flar. <\/span><\/p>\n

        Ara\u015ft\u0131rmalara g\u00f6re Y ku\u015fa\u011f\u0131n\u0131n %64’\u00fc faydal\u0131 bulduklar\u0131 i\u00e7eri\u011fe olumlu yan\u0131t veriyor ve %31’i de kendilerine bir \u015feyler \u00f6\u011freten, ilgin\u00e7 i\u00e7erikler sunan markalardan bir \u015fey sat\u0131n alma olas\u0131l\u0131\u011f\u0131n\u0131n daha y\u00fcksek oldu\u011funu s\u00f6yl\u00fcyor. <\/span>
        \n\u00d6rne\u011fin Samsung, Facebook\u2019un <\/span>carousel reklam modelini <\/b>kullanarak yay\u0131nlad\u0131\u011f\u0131 a\u015fa\u011f\u0131daki reklamda, yeni \u00e7\u0131kard\u0131\u011f\u0131 telefonun kamera \u00f6zelliklerini video ve foto\u011fraflarla t\u00fcketicilere sunuyor.<\/span><\/p>\n

        \"\"<\/p>\n

        Carousel reklamda Samsung, kameran\u0131n i\u015flevlerinin, \u0131\u015f\u0131kland\u0131rma tekni\u011finden \u00e7ekim ip u\u00e7lar\u0131na kadar kullan\u0131c\u0131 i\u00e7in fayda sa\u011flayacak bilgileri video olarak payla\u015f\u0131yor. Ayr\u0131ca bu telefona sahip olacak ki\u015filer de \u00fcnl\u00fc foto\u011fraf\u00e7\u0131 Matt Doscher taraf\u0131ndan \u00e7ekilen foto\u011fraflar\u0131n kalitesini de g\u00f6rerek faydal\u0131 ve \u00f6nemli bilgilere ula\u015f\u0131yor. Bu reklam modeli ile Samsung, mevcut ve potansiyel m\u00fc\u015fterileri i\u00e7in hem faydal\u0131 bir i\u00e7erik hem de kullan\u0131c\u0131lar i\u00e7in bir sosyal kan\u0131t da sunmu\u015f oluyor. <\/span><\/p>\n

        Di\u011fer bir nokta ise Samsung\u2019un reklam\u0131, yeni \u00e7\u0131kard\u0131\u011f\u0131 telefonu sadece \u201csat\u0131n al\u201d mesaj\u0131 ile payla\u015fmamaktad\u0131r. Bunun yerine kitleyi \u00fcnl\u00fc foto\u011fraf\u00e7\u0131 Matt’ten daha fazla ipucu \u00f6\u011frenmek i\u00e7in reklam\u0131 t\u0131klamaya davet etmektedir.<\/span><\/p>\n

          \n
        1. \u0130lgili Olun – Ve Yapabiliyorsan\u0131z, Komik Olun<\/b><\/li>\n<\/ol>\n

          Reklamlar\u0131n\u0131zda t\u00fcketicileriniz ile duygusal bir etki yaratabilirseniz,<\/em> Y ku\u015fa\u011f\u0131n\u0131n markan\u0131zla ba\u011flant\u0131 kurma, etkile\u015fime girme ve Y ku\u015fa\u011f\u0131 kitlesinde markan\u0131z\u0131n fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131rma oran\u0131n\u0131z \u00f6nemli \u00f6l\u00e7\u00fcde y\u00fckselir.<\/p>\n

          NewsCred’in ara\u015ft\u0131rmalar\u0131na g\u00f6re, Y ku\u015fa\u011f\u0131n\u0131n %70\u2019i, i\u00e7eri\u011fini komik ve e\u011flenceli buldu\u011fu \u015feyleri sosyal medya hesaplar\u0131nda daha fazla payla\u015f\u0131yor. <\/span><\/p>\n

          \u00d6rnek vermek gerekirse, d\u00fcnyada en \u00e7ok kullan\u0131lan ve sevilen dijital m\u00fczik hizmeti Spotify, mizahi bir yakla\u015f\u0131m ile Twitter\u2019da bir reklam kampanyas\u0131 yay\u0131nlad\u0131.<\/span><\/p>\n

          \"\"<\/p>\n

          Amerika Birle\u015fik Devletleri’ndeki ba\u015fkanl\u0131k se\u00e7iminin ard\u0131ndan Google\u2019da “Kanada’ya nas\u0131l gidebilirim” konusunda aramalar\u0131n \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131\u015f g\u00f6r\u00fclmesini f\u0131rsat bilen Spotify, bu pop\u00fcler konudan harika bir reklam fikri tasarlad\u0131 ve kitlesine \u201cKanada\u2019ya Gitmeden \u00d6nce Kanada M\u00fcziklerini Ke\u015ffet\u201d temal\u0131 bir reklam g\u00f6sterdi. Kitlenin dinlemesi gereken Kanada m\u00fcziklerinin \u00e7alma listelerini sunan hareketli bir Twitter reklam\u0131 tasarlayarak en \u00e7ok da Y ku\u015fa\u011f\u0131n\u0131n ilgisini \u00e7ekmeyi ba\u015fard\u0131. <\/span><\/p>\n

          Hedef kitleniz Y ku\u015fa\u011f\u0131 ise, onlar\u0131n sevece\u011fi ve etkile\u015fim g\u00f6sterece\u011fi konularla ilgili bir sohbet ba\u015flatmak markan\u0131z\u0131n ak\u0131lda kalmas\u0131n\u0131 sa\u011flaman\u0131n yan\u0131nda bu kitlenin sat\u0131n alma eylemini \u00f6nemli \u00f6l\u00e7\u00fcde artt\u0131r\u0131r. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

          Sosyal medya ve dijital pazarlama \u00e7al\u0131\u015fmalar\u0131nda ba\u015far\u0131ya ula\u015fmak isteyen markalar\u0131n y\u00f6nelmesi gereken kitle, a\u011f\u0131rl\u0131kl\u0131 olarak Y ku\u015fa\u011f\u0131 olmal\u0131d\u0131r. Ara\u015ft\u0131rmalara g\u00f6re, bug\u00fcn\u00fcn ve gelece\u011fin ekonomisini \u015fekillendiren Y ku\u015fa\u011f\u0131, sat\u0131n alma karar\u0131 al\u0131rken, markalar\u0131n sosyal medya hesaplar\u0131n\u0131 kontrol etmektedirler. Bu durum da, markalar\u0131n Y ku\u015fa\u011f\u0131na ula\u015fmak i\u00e7in sosyal medya ve sosyal medya reklamlar\u0131na b\u00fcy\u00fck \u00f6nem vermesi gerekti\u011fini…<\/p>\n","protected":false},"author":1,"featured_media":27422,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[557,559,587,560,640,602,569,538,659,695],"yst_prominent_words":[],"class_list":["post-31383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-dijital-pazarlama-en","tag-dijital-reklam-en","tag-dijital-reklam-ajansi-en","tag-dijital-reklamcilik-en","tag-google-partners-en","tag-google-reklam-en","tag-reklam-ajansi-en","tag-sosyal-medya-en","tag-sosyal-medya-ajans-en","tag-y-kusagi-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31383"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27422"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31383"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}