{"id":31386,"date":"2017-03-07T00:00:00","date_gmt":"2017-03-07T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/kadinlari-hedefleyen-7-sektor\/"},"modified":"2017-03-07T00:00:00","modified_gmt":"2017-03-07T00:00:00","slug":"kadinlari-hedefleyen-7-sektor","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/kadinlari-hedefleyen-7-sektor\/","title":{"rendered":"Kad\u0131nlar\u0131 Hedefleyen 7 Sekt\u00f6r"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0130nternet Reklamlar\u0131nda Kad\u0131nlar\u0131 Hedefleyen 7 Sekt\u00f6r: G\u00fczellik, Sa\u011fl\u0131k, E\u011fitim, Giyim, Spor, G\u0131da, \u00c7ocuk \u00dcr\u00fcnleri<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmalara g\u00f6re kad\u0131nlar, sat\u0131n alma g\u00fcc\u00fcn\u00fcn ve n\u00fcfusunun %70-80&#8217;ini kullanmaktad\u0131r. \u00c7\u00fcnk\u00fc <\/span><b>kad\u0131nlar kendileri i\u00e7in al\u0131\u015fveri\u015f yapman\u0131n yan\u0131nda; e\u015fleri, anne-baba-karde\u015fi, \u00e7ocuklar\u0131 ve arkada\u015flar\u0131 i\u00e7in birden fazla sekt\u00f6rde sat\u0131n alma kararlar\u0131 almaktad\u0131r. <\/b><span style=\"font-weight: 400;\">Kad\u0131nlar\u0131n i\u015f g\u00fcc\u00fcne kat\u0131lma oran\u0131 da artt\u0131\u011f\u0131 i\u00e7in hane halk\u0131nda sat\u0131n alma eylemi ger\u00e7ekle\u015ftirme oran\u0131 da artmaktad\u0131r.<\/span><\/p>\n<p>Kad\u0131nlara hitap eden birden \u00e7ok pazar vard\u0131r:<\/p>\n<p><b>Kad\u0131nlar online ve offline olarak en \u00e7ok;<\/b><\/p>\n<ul>\n<li>G\u00fczellik<\/li>\n<\/ul>\n<ul>\n<li>Sa\u011fl\u0131k<\/li>\n<\/ul>\n<ul>\n<li>E\u011fitim<\/li>\n<\/ul>\n<ul>\n<li>Giyim<\/li>\n<\/ul>\n<ul>\n<li>Spor<\/li>\n<\/ul>\n<ul>\n<li>G\u0131da<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\">\u00c7ocuk \u00fcr\u00fcnleri sekt\u00f6rlerinde<b> sat\u0131n alma eylemi ger\u00e7ekle\u015ftirirler.<\/b><\/li>\n<\/ul>\n<p><b>G\u00fczellik<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24695\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/03\/guzellik.jpg\" alt=\"\" width=\"512\" height=\"384\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Kad\u0131nlar g\u00fczelliklerine \u00e7ok d\u00fc\u015fk\u00fcnd\u00fcr. Dolas\u0131yla neredeyse her g\u00fcn, her kad\u0131n g\u00fczellik, kozmetik ve bak\u0131m ile ilgili internette ara\u015ft\u0131rma yaparlar. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6zellikle kad\u0131nlar\u0131n g\u00fczellik ile ilgili trendleri takip etti\u011fi kanallar: YouTube video reklamlar\u0131, kad\u0131nlarkulubu.com, markalar\u0131n sosyal medya hesaplar\u0131 ve diziler\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Burada yap\u0131lmas\u0131 gereken \u00f6nemli bir nokta, kad\u0131nlar\u0131 hedefleyen markalar\u0131n video reklamlar\u0131na Youtube\u2019da yer vermesi, kad\u0131nlar\u0131n hayatlar\u0131na y\u00f6n veren ve izlenilen blogger\/Instagramer ve\/veya Youtuber\u2019lar ile i\u015f birli\u011fi haline ge\u00e7mesi, kad\u0131nlar\u0131n en \u00e7ok vakit ge\u00e7irdi\u011fi sitelerde g\u00f6r\u00fcnt\u00fcl\u00fc reklam kampanyalar\u0131 olu\u015fturmas\u0131 sat\u0131\u015flar\u0131n\u0131 olumlu y\u00f6nde etkileyecektir. <\/span><\/p>\n<p><b>Sa\u011fl\u0131k:<\/b><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24683\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/03\/Ekran-Resmi-2017-03-07-13.56.18.png\" alt=\"\" width=\"575\" height=\"375\" \/><\/b><br \/>\n<span style=\"font-weight: 400;\">Sa\u011fl\u0131k sekt\u00f6r\u00fcnde \u00f6zellikle estetik operasyonlar, lazer epilasyonlar gibi konular kad\u0131nlar\u0131n internette en fazla ara\u015ft\u0131rd\u0131\u011f\u0131 konular aras\u0131ndad\u0131r. E\u011fer bir g\u00fczellik merkezi ve\/veya hastane sekt\u00f6r\u00fcnde bu ve buna benzer hizmetler veriyorsan\u0131z, Google ve Facebook reklamlar\u0131nda hedef kitlenizin ihtiyac\u0131 oldu\u011fu anda kar\u015f\u0131lar\u0131na \u00e7\u0131k\u0131n.<\/span><\/p>\n<p><b>E\u011fitim:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24696\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/03\/egitim.jpg\" alt=\"\" width=\"578\" height=\"329\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Kad\u0131nlar kendi kariyerleri i\u00e7in ve \u00e7ok da \u00e7ocuklar\u0131n\u0131n gelece\u011fi i\u00e7in e\u011fitim sekt\u00f6r\u00fcne dair s\u0131k\u0131 bir ara\u015ft\u0131rma yaparlar. Kendi ve \u00e7ocuklar\u0131 i\u00e7in en iyi e\u011fitim veren kurum ve kurulu\u015fu se\u00e7mek i\u00e7in internette b\u00fcy\u00fck bir vakit harcarlar.<\/span><\/p>\n<p><b>Giyim: <\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24685\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/03\/giyim.jpg\" alt=\"\" width=\"579\" height=\"503\" \/><\/p>\n<p>Kad\u0131nlar\u0131n al\u0131\u015fveri\u015f yapmay\u0131 \u00e7ok sevdi\u011fini bilmeyen yoktur\u2026 \u00d6zellikle konu k\u0131yafet, \u00e7anta ve ayakkab\u0131 ise\u2026 Bir kad\u0131n her zaman yeni bir \u00e7antaya ve ayakkab\u0131ya ihtiya\u00e7 duyar. D\u0131\u015far\u0131 \u00e7\u0131kt\u0131\u011f\u0131nda en az\u0131ndan bir ma\u011faza veya buti\u011fe \u00e7\u0131kmadan eve d\u00f6nmez. Kad\u0131n bir k\u0131yafet, \u00e7anta ve\/veya ayakkab\u0131dan etkilenirse, onu sat\u0131n alma oran\u0131 \u00e7ok y\u00fcksektir.<\/p>\n<p><span style=\"font-weight: 400;\">Kad\u0131nlar\u0131 internette etkileyin. Onlara, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sat\u0131n ald\u0131klar\u0131nda ya\u015fayacaklar\u0131 mutluluk, rahatl\u0131k, \u015f\u0131kl\u0131k, tarz vb. anlamlar kazanaca\u011f\u0131n\u0131n vurgusunu yap\u0131n. Onlar\u0131n tarz\u0131na ve ya\u015fam \u015fekline hitap edin. Sosyal medya, internet siteleri ve Google reklamlar\u0131 ile kar\u015f\u0131lar\u0131na \u00e7\u0131k\u0131n, \u00fcr\u00fcn\u00fcn\u00fczle etkile\u015fime ge\u00e7ecek payla\u015f\u0131m ve ili\u015fkiler kurun.<\/span><\/p>\n<p><b>Spor:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24686\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/03\/spor.jpg\" alt=\"\" width=\"604\" height=\"506\" \/><\/p>\n<p><span style=\"font-weight: 400;\">D\u00fcnyada spor trendinin yay\u0131lmas\u0131, sporun \u00f6nemi ve pozitif etkisinin anlat\u0131lmas\u0131, kad\u0131nlarda spor konusunda fark\u0131ndal\u0131k yarat\u0131lmas\u0131yla, spor giyim ve spor salonu vb. markalar\u0131n reklam stratejilerini kad\u0131nlara y\u00f6nelik olu\u015fturmalar\u0131 gerekmektedir. Kad\u0131nlar\u0131 d\u00fc\u015f\u00fcnen, kad\u0131nlar\u0131 anlayan ve kad\u0131nlara fayda sa\u011flayan \u00e7\u00f6z\u00fcmler ile hedef kitlenizin kar\u015f\u0131s\u0131na \u00e7\u0131k\u0131n.<\/span><\/p>\n<p><b>G\u0131da:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24688\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/03\/gida3.png\" alt=\"\" width=\"600\" height=\"417\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Yemek tarifi, kafe ve restoranlar, sa\u011fl\u0131kl\u0131 beslenme \u00f6nerileri, diyet programlar\u0131 vb. kad\u0131nlar\u0131n internette g\u0131da konusunda en \u00e7ok arad\u0131\u011f\u0131 ve okudu\u011fu konular aras\u0131ndad\u0131r. H\u00fcrriyet.com ve Milliyet.com\u2019un sa\u011fl\u0131k\/kad\u0131n\/beslenme gibi sayfalar\u0131nda ve kad\u0131nlarklubu.com vb. gibi sitelerde \u00fcr\u00fcn ve hizmetleriniz ile ilgili reklamlar\u0131 g\u00f6stermeniz, sizi tercih etmelerinde \u00f6nemli bir rol oynar. Sosyal medya hesaplar\u0131n\u0131zda sa\u011fl\u0131kl\u0131 beslenme, yemek tarifi gibi i\u00e7eriklere yer vermek kad\u0131nlar\u0131n her zaman ilgisini \u00e7ekebilecek konulardand\u0131r. Bir kad\u0131n, bu reklam ve payla\u015f\u0131mlarla hem markan\u0131z\u0131 daha yak\u0131ndan tan\u0131r, hem de markan\u0131z ile daha s\u0131k etkile\u015fim ge\u00e7mesini sa\u011flayarak onun sat\u0131n alma eylemi ger\u00e7ekle\u015ftirme oran\u0131n\u0131 artt\u0131r\u0131rs\u0131n\u0131z.<\/span><\/p>\n<p><b>\u00c7ocuk \u00dcr\u00fcnleri:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24697\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2017\/03\/cocuk.png\" alt=\"\" width=\"600\" height=\"417\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bir kad\u0131n, \u00e7ocu\u011fu olduktan sonra hayat\u0131n\u0131 neredeyse \u00e7ocu\u011funa adar. \u00c7ocu\u011funun yeme\u011fi, giysisi, okulu, e\u011fitimi, beslenmesi, sa\u011fl\u0131\u011f\u0131, ya\u015fam\u0131 vb\u2026 onun i\u00e7in \u00e7ok \u00f6nemlidir. Kad\u0131n, \u00e7ocuk sahibi olduktan sonra bir ba\u015fka t\u00fcketici boyutuna ge\u00e7er ve sat\u0131n alma eylemi ger\u00e7ekle\u015ftirece\u011fi sekt\u00f6rler artar. Kad\u0131n\u0131n hayat\u0131na \u00e7ocu\u011fun girmesiyle bile birden fazla hizmet ve \u00fcr\u00fcn kad\u0131n\u0131n hayat\u0131na girer ve kad\u0131n\u0131n bu noktada tercih edece\u011fi \u00e7ok marka vard\u0131r. Kad\u0131nlar ile ileti\u015fime ge\u00e7en, \u00e7\u00f6z\u00fcm \u00fcreten, hayatlar\u0131n\u0131 kolayla\u015ft\u0131ran ve duygusal ba\u011f k\u0131ran Google ve Sosyal Medya Reklamlar\u0131 ile sat\u0131\u015f\u0131n\u0131z\u0131 artt\u0131r\u0131n. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternet Reklamlar\u0131nda Kad\u0131nlar\u0131 Hedefleyen 7 Sekt\u00f6r: G\u00fczellik, Sa\u011fl\u0131k, E\u011fitim, Giyim, Spor, G\u0131da, \u00c7ocuk \u00dcr\u00fcnleri Ara\u015ft\u0131rmalara g\u00f6re kad\u0131nlar, sat\u0131n alma g\u00fcc\u00fcn\u00fcn ve n\u00fcfusunun %70-80&#8217;ini kullanmaktad\u0131r. \u00c7\u00fcnk\u00fc kad\u0131nlar kendileri i\u00e7in al\u0131\u015fveri\u015f yapman\u0131n yan\u0131nda; e\u015fleri, anne-baba-karde\u015fi, \u00e7ocuklar\u0131 ve arkada\u015flar\u0131 i\u00e7in birden fazla sekt\u00f6rde sat\u0131n alma kararlar\u0131 almaktad\u0131r. Kad\u0131nlar\u0131n i\u015f g\u00fcc\u00fcne kat\u0131lma oran\u0131 da artt\u0131\u011f\u0131 i\u00e7in hane halk\u0131nda sat\u0131n&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27414,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[664,666,701,557,559,587,560,592,562,679,704,703,678,538,659],"yst_prominent_words":[],"class_list":["post-31386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-adwords-en","tag-adwords-reklamlari-en","tag-adwords-yeniden-pazarlama-en","tag-dijital-pazarlama-en","tag-dijital-reklam-en","tag-dijital-reklam-ajansi-en","tag-dijital-reklamcilik-en","tag-google-reklam-ajansi-en","tag-google-reklamlari-en","tag-internet-sitesi-en","tag-kadin-en","tag-kadinlar-gunu-en","tag-reklam-en","tag-sosyal-medya-en","tag-sosyal-medya-ajans-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31386"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27414"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31386"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}