{"id":31398,"date":"2017-01-04T00:00:00","date_gmt":"2017-01-04T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/5-maddede-neden-internet-reklamlari\/"},"modified":"2017-01-04T00:00:00","modified_gmt":"2017-01-04T00:00:00","slug":"5-maddede-neden-internet-reklamlari","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/5-maddede-neden-internet-reklamlari\/","title":{"rendered":"5 Maddede Neden \u0130nternet Reklamlar\u0131?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<ul>\n<li><strong>Mobil \u0130nternet<\/strong><\/li>\n<\/ul>\n<p>Mobil internet her ge\u00e7en y\u0131l b\u00fcy\u00fcyerek geli\u015fmekte ve dolas\u0131yla t\u00fcketiciler mobil interneti her \u015fey i\u00e7in kullanmaktad\u0131r. Mobil internet g\u00fcndelik ya\u015fant\u0131m\u0131z\u0131n bir par\u00e7as\u0131 oldu\u011fu i\u00e7in <em>ortalama bir mobil cihaz sahibi telefonunu en az 18 kez eline al\u0131yor ve bu say\u0131ya mesaj g\u00f6ndermek i\u00e7in girmeler dahil de\u011fildir.<\/em><\/p>\n<p>Her ge\u00e7en g\u00fcn daha fazla i\u015fletme, dolas\u0131yla da reklam verenler mobil internet devrinin potansiyelini avantaja \u00e7evirmek i\u00e7in internet reklamlar\u0131na yat\u0131r\u0131m yap\u0131yorlar. <em>\u00d6zetle, \u00e7a\u011f\u0131n gerisinde kalmamak i\u00e7in mobil interneti, pazarlama planlar\u0131n\u0131za dahil etmenin tam zaman\u0131d\u0131r.<\/em><\/p>\n<ul>\n<li><strong>Ki\u015fiselle\u015ftirilmi\u015f Eri\u015fim \u0130mk\u00e2n\u0131<\/strong><\/li>\n<\/ul>\n<p>\u0130nternet, markalar\/i\u015fletmeler i\u00e7in geni\u015f hedef kitleye ula\u015fmada bunu sa\u011flayan \u00e7ok kuvvetli bir kanald\u0131r. \u00c7\u00fcnk\u00fc internet reklamc\u0131l\u0131\u011f\u0131, sunulan geli\u015fmi\u015f hedefleme ve yeniden hedefleme y\u00f6ntemleriyle bu geni\u015f kitle i\u00e7erisinde \u00f6zel ilgi alanlar\u0131na g\u00f6re hedeflenebilir ve do\u011fru ki\u015fiye ula\u015fmada yolunuzu kolayla\u015ft\u0131rabilir. <em>\u00d6zellikle d\u00fcnyaya a\u00e7\u0131lmak isteyen firmalar i\u00e7in internet reklamc\u0131l\u0131\u011f\u0131 kolay ve maliyet avantaj\u0131 sa\u011flayan en \u00f6nemli f\u0131rsatlardan bir tanesidir.<\/em> Dolas\u0131yla internet reklamlar\u0131 ile; cinsiyet, ilgi alan\u0131, il, il\u00e7e, \u00fclke, e\u011fitim gibi bir\u00e7ok alan\u0131 belirleyebilirsiniz.<\/p>\n<ul>\n<li><strong>Markala\u015fma<\/strong><\/li>\n<\/ul>\n<p>Etkile\u015fim ve eri\u015fim d\u00fczeyinin en y\u00fcksek oldu\u011fu mecra internet, markala\u015fma s\u00fcrecinizi de derinlemesine besler. Geleneksel medya ara\u00e7lar\u0131nda oldu\u011fu gibi ve hatta daha fazla etkisi olan internet reklamlar\u0131 ile markala\u015fma stratejinize uzun vadeli ve olumlu geri d\u00f6n\u00fc\u015fler elde edebilirsiniz. Buna ba\u015far\u0131l\u0131 ve kullan\u0131c\u0131 taraf\u0131ndan art\u0131 de\u011fer olu\u015fturan i\u00e7erikler ve g\u00f6rseller de eklersek, markalar i\u00e7in harika sonu\u00e7lar ortaya \u00e7\u0131kabilir.<\/p>\n<ul>\n<li><strong>\u00d6l\u00e7\u00fclebilirlik<\/strong><\/li>\n<\/ul>\n<p>\u0130nterneti di\u011fer mecralardan ay\u0131ran \u00f6zellik, reklam verenin internet \u00fczerinde verdi\u011fi reklamlar\u0131 detayl\u0131 olarak de\u011ferlendirip, \u00f6l\u00e7ebilmesidir. Di\u011fer reklamc\u0131l\u0131k t\u00fcrlerinden farkl\u0131 olarak internet reklamlar\u0131, ekonomik, hedeflenebilir ve \u00f6l\u00e7\u00fclebilir mecrad\u0131r. Dolas\u0131yla internet reklamlar\u0131; TV, radyo, dergi, gazete gibi geleneksel reklam mecralar\u0131na oranla daha \u015feffaft\u0131r. \u0130nternet reklamlar\u0131 \u00f6zellikle sonu\u00e7 odakl\u0131 bir \u00fcr\u00fcn oldu\u011fu i\u00e7in ger\u00e7ek zamanl\u0131 ve istedi\u011finiz zaman bir \u00f6l\u00e7\u00fcm yapabilme \u00f6zeli\u011fine sahiptir. Bu durumda reklamlar\u0131n\u0131z\u0131n ve kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131l\u0131 olup olmad\u0131\u011f\u0131n\u0131 \u00f6ng\u00f6rmenizi sa\u011flar. <em>Verdi\u011finiz internet reklam\u0131 ile, reklam\u0131n\u0131z\u0131 ka\u00e7 ki\u015finin g\u00f6rd\u00fc\u011f\u00fcn\u00fc, reklam\u0131n\u0131z\u0131n ka\u00e7 kez g\u00f6r\u00fcnt\u00fclendi\u011fini ve reklam ile etkile\u015fime ge\u00e7en ki\u015filerin demografik \u00f6zelliklerini g\u00f6rebilir ve bu verilere g\u00f6re kampanya ve pazarlama stratejilerinizi \u015fekillendirebilirsiniz.<\/em><\/p>\n<ul>\n<li><strong>Maliyet<\/strong><\/li>\n<\/ul>\n<p>\u0130nternet reklamlar\u0131nda hangi \u00fccretlendirme \u015fekli kullan\u0131l\u0131rsa kullan\u0131ls\u0131n, harcanan maliyet, televizyon, gazete, billboard gibi geleneksel reklam kanalar\u0131ndan \u00e7ok daha d\u00fc\u015f\u00fckt\u00fcr. <em>Buna ek olarak, geleneksel reklam mecralar\u0131nda \u00f6deme yapt\u0131ktan sonra \u00fccretlendirme konusunda herhangi bir de\u011fi\u015fiklik yap\u0131lamazken, internet reklamlar\u0131nda, \u00f6zellikle performans bazl\u0131 reklamlarda maliyeti s\u0131n\u0131rland\u0131rmak veya y\u00fckseltmek i\u00e7in \u00f6zg\u00fcrs\u00fcn\u00fczd\u00fcr.<\/em> Dolas\u0131yla markalar\u0131n internet reklamlar\u0131na yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar her ge\u00e7en g\u00fcn daha da art\u0131\u015f g\u00f6stermektedir. \u00a0Her firma, yapt\u0131\u011f\u0131 reklam yat\u0131r\u0131m\u0131n\u0131n g\u00fczel bir \u015fekilde geri d\u00f6nmesini bekler ve internet reklamlar\u0131 da tam da bu noktada, d\u00fc\u015f\u00fck maliyet ile y\u00fcksek geri d\u00f6n\u00fc\u015flerin elde edilmesini sa\u011flar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Mobil \u0130nternet Mobil internet her ge\u00e7en y\u0131l b\u00fcy\u00fcyerek geli\u015fmekte ve dolas\u0131yla t\u00fcketiciler mobil interneti her \u015fey i\u00e7in kullanmaktad\u0131r. Mobil internet g\u00fcndelik ya\u015fant\u0131m\u0131z\u0131n bir par\u00e7as\u0131 oldu\u011fu i\u00e7in ortalama bir mobil cihaz sahibi telefonunu en az 18 kez eline al\u0131yor ve bu say\u0131ya mesaj g\u00f6ndermek i\u00e7in girmeler dahil de\u011fildir. Her ge\u00e7en g\u00fcn daha fazla i\u015fletme, dolas\u0131yla&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27392,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[639,557,560,601,602,592,562,685,641,564,698,569],"yst_prominent_words":[],"class_list":["post-31398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-adwords-reklam-ajansi-en","tag-dijital-pazarlama-en","tag-dijital-reklamcilik-en","tag-google-adwords-en","tag-google-reklam-en","tag-google-reklam-ajansi-en","tag-google-reklamlari-en","tag-internet-reklam-ajansi-en","tag-internet-reklamciligi-en","tag-internet-reklamlari-en","tag-mobil-internet-en","tag-reklam-ajansi-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31398"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27392"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31398"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}