\u015eirketlerde her y\u0131l\u0131n son ay\u0131 bir sonraki y\u0131l\u0131n planlamas\u0131 ve stratejileri yeniden belirlenmeye ve \u015fekillenmeye ba\u015flar. \u015eimdi ise 2016\u2019n\u0131n son g\u00fcnlerine yakla\u015ft\u0131\u011f\u0131m\u0131z bu d\u00f6nemde, 2017 y\u0131l\u0131n\u0131n planlamas\u0131 \u015firketlerin en \u00f6nemli g\u00fcndem konusu haline gelmeye ba\u015flad\u0131.<\/p>\n
2017 i\u00e7in do\u011fru bir pazarlama karmas\u0131 hakk\u0131nda konu\u015fuldu\u011funda, YouTube reklam videolar\u0131 ve Facebook Video Reklamlar\u0131 ile online videonun bu konuda \u00e7ok \u00f6nemli hatta ayr\u0131lmaz bir par\u00e7a oldu\u011funu ge\u00e7mi\u015f ara\u015ft\u0131rmalar ve veriler kan\u0131tlamaktad\u0131r. Ara\u015ft\u0131rmalara g\u00f6re t\u00fcm d\u00fcnyada pazarlama uzmanlar\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131, 2017 y\u0131l\u0131 i\u00e7inde masa\u00fcst\u00fc ve mobil video i\u00e7in gerekli i\u015f g\u00fcc\u00fcn\u00fc toplamay\u0131 ve dijital reklam harcamalar\u0131n\u0131 artt\u0131rmay\u0131 planlamaktad\u0131r.<\/p>\n
\u00d6zellikle mobil cihazlar\u0131n kullan\u0131m\u0131n\u0131n ya\u015fam\u0131m\u0131z\u0131n bir par\u00e7as\u0131 hale gelmesi, online videonun bu b\u00fcy\u00fcmesinde b\u00fcy\u00fck katk\u0131da bulunmaktad\u0131r. D\u00fcnyada mobil cihaza sahip herkes, her zaman ve her yerde, herhangi bir mobil cihazda bir \u015feyler izledi\u011fi i\u00e7in, markalar\u0131n hedef kitlesine online videoyu kullanarak ula\u015fmas\u0131 olduk\u00e7a \u00f6nemli bir f\u0131rsat haline geldi. Dolay\u0131s\u0131yla burada en \u00f6nemli kilit nokta, markan\u0131z i\u00e7in yeni bir pazarlama plan\u0131 yaparken mobil odakl\u0131 d\u00fc\u015f\u00fcnmektir. Mobil cihazlar, geleneksel ekranlara g\u00f6re k\u00fc\u00e7\u00fck olmas\u0131na ra\u011fmen, markalar\u0131n son zamanlarda hedef kitlesiyle daha yo\u011fun ve derin bir ileti\u015fim kurmas\u0131na ve bundan somut ve \u00f6l\u00e7\u00fclebilir sonu\u00e7lar elde etmesine yard\u0131mc\u0131 oluyor. Google\u2019\u0131n Temmuz 2016\u2019da yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re masa\u00fcst\u00fc ve mobil cihazlarda ayn\u0131 anda yay\u0131nlanan YouTube video reklam ve kampanyalarda, eri\u015fimin %41\u2019i mobil cihazlardan gelmektedir. Bu ise mobil videonun kitleye ula\u015fmadaki etkisinin \u00e7ok b\u00fcy\u00fck oldu\u011funu ve mobil videoyu dijital medya planlar\u0131n\u0131z\u0131n bir par\u00e7as\u0131 haline getirmeniz gerekti\u011finin g\u00f6stergelerinden biridir.<\/p>\n
\u00d6zetle Facebook, YouTube ve Instagram \u00fczerinde reklam olarak yay\u0131nlanan dijital videolar, marka bilinirli\u011fi ve fark\u0131ndal\u0131\u011f\u0131 sa\u011flama, \u015feffafl\u0131k, ula\u015f\u0131labilir olma ve sat\u0131n alma kararlar\u0131n\u0131 etkileme a\u00e7\u0131s\u0131ndan pazarlama faaliyetlerinin \u00f6nemli etkenlerinden biri kabul edilmeye ba\u015flad\u0131. T\u00fcketicilerin medya kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131 de\u011fi\u015ftik\u00e7e, \u015firketler hedef kitlelere do\u011fru zamanda do\u011fru yerde eri\u015febilmek i\u00e7in do\u011fru stratejiler belirlemeye ba\u015fl\u0131yor. B\u00f6ylece mobil video yat\u0131r\u0131mlar\u0131 g\u00fcn ge\u00e7tik\u00e7e art\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u015eirketlerde her y\u0131l\u0131n son ay\u0131 bir sonraki y\u0131l\u0131n planlamas\u0131 ve stratejileri yeniden belirlenmeye ve \u015fekillenmeye ba\u015flar. \u015eimdi ise 2016\u2019n\u0131n son g\u00fcnlerine yakla\u015ft\u0131\u011f\u0131m\u0131z bu d\u00f6nemde, 2017 y\u0131l\u0131n\u0131n planlamas\u0131 \u015firketlerin en \u00f6nemli g\u00fcndem konusu haline gelmeye ba\u015flad\u0131. 2017 i\u00e7in do\u011fru bir pazarlama karmas\u0131 hakk\u0131nda konu\u015fuldu\u011funda, YouTube reklam videolar\u0131 ve Facebook Video Reklamlar\u0131 ile online videonun bu konuda…<\/p>\n","protected":false},"author":1,"featured_media":27378,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[559,613,607,722,723,690],"yst_prominent_words":[],"class_list":["post-31404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-dijital-reklam-en","tag-dijital-video-en","tag-facebook-video-reklam-en","tag-online-video-en","tag-pazarlama-karmasi-en","tag-youtube-reklam-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31404"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27378"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31404"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}