{"id":31409,"date":"2016-08-17T00:00:00","date_gmt":"2016-08-17T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/dijital-reklam-yatirimlari-kriz-ve-durgun-ekonomi-donemlerinde-artiyor\/"},"modified":"2016-08-17T00:00:00","modified_gmt":"2016-08-17T00:00:00","slug":"dijital-reklam-yatirimlari-kriz-ve-durgun-ekonomi-donemlerinde-artiyor","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/dijital-reklam-yatirimlari-kriz-ve-durgun-ekonomi-donemlerinde-artiyor\/","title":{"rendered":"Dijital reklam yat\u0131r\u0131mlar\u0131 kriz ve durgun ekonomi d\u00f6nemlerinde art\u0131yor"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dijital reklam d\u00fc\u015f\u00fcnen ve i\u00e7selle\u015ftiren firmalar\u0131n en b\u00fcy\u00fck ama\u00e7lar\u0131ndan biri ak\u0131lda kalmak ve markaya ait bir karakter ve kimlik olu\u015fturmakt\u0131r. <\/span><span style=\"font-weight: 400;\">\u00d6l\u00e7\u00fclebilir y\u00f6n\u00fcyle son 10 y\u0131ld\u0131r hayat\u0131m\u0131zda olan dijital reklam, her t\u00fcrl\u00fc ekonomik ve sosyal duruma g\u00f6re de \u015fekillendirilmektedir. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kriz ve durgun ekonomi d\u00f6nemlerinde azalan talebi yukar\u0131 y\u00f6nde dengelemeye \u00e7al\u0131\u015fan i\u015fletmeler daha verimli pazarlama ve sat\u0131\u015f ara\u00e7lar\u0131na y\u00f6neldi\u011fi i\u00e7in Google AdWords ve Facebook reklamlar\u0131n\u0131 daha y\u00fcksek oranda tercih ediyorlar. Ayr\u0131ca, Google reklamlar\u0131 ve Facebook reklamlar\u0131 her b\u00fcy\u00fckl\u00fckteki i\u015fletmenin pazarlama ihtiya\u00e7lar\u0131na cevap veren b\u00fct\u00e7eler ile kurgulanabildi\u011fi i\u00e7in de bir\u00e7ok i\u015fletme i\u00e7in daralan pazarda h\u0131zl\u0131 kurtulu\u015f yolu olarak tercih ediliyor. B\u00f6yle d\u00f6nemlerde daha y\u00fcksek b\u00fct\u00e7eler ile sat\u0131n al\u0131nabilen ve dijital reklamc\u0131l\u0131\u011fa g\u00f6re daha d\u00fc\u015f\u00fck verim sa\u011flayan billboard reklamlar\u0131, gazete reklamlar\u0131 ise tam tersine b\u00fcy\u00fck yara al\u0131yor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6zellikle durgun ekonomi ve daralan ekonomik durumlarda m\u00fc\u015fteriler daha ucuza sat\u0131n alma f\u0131rsatlar\u0131n\u0131 internetten ara\u015ft\u0131r\u0131rken, sat\u0131n alma kararlar\u0131nda daha dikkatli olmak i\u00e7in daha uzun s\u00fcre ara\u015ft\u0131rma yap\u0131yor ve bu ara\u015ft\u0131rmalar\u0131 daha \u00e7ok mobil telefon ya da bilgisayarlar\u0131 ile internet \u00fczerinden ger\u00e7ekle\u015ftiriyor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00f6yle d\u00f6nemlerde internet reklamlar\u0131n\u0131 etkin kullanan i\u015fletmeler ise daralan pazardan daha fazla pay al\u0131rken rakiplerinin kaybetti\u011fi pazarda pastadan daha b\u00fcy\u00fck dilim al\u0131yor. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital reklam d\u00fc\u015f\u00fcnen ve i\u00e7selle\u015ftiren firmalar\u0131n en b\u00fcy\u00fck ama\u00e7lar\u0131ndan biri ak\u0131lda kalmak ve markaya ait bir karakter ve kimlik olu\u015fturmakt\u0131r. \u00d6l\u00e7\u00fclebilir y\u00f6n\u00fcyle son 10 y\u0131ld\u0131r hayat\u0131m\u0131zda olan dijital reklam, her t\u00fcrl\u00fc ekonomik ve sosyal duruma g\u00f6re de \u015fekillendirilmektedir. Kriz ve durgun ekonomi d\u00f6nemlerinde azalan talebi yukar\u0131 y\u00f6nde dengelemeye \u00e7al\u0131\u015fan i\u015fletmeler daha verimli pazarlama ve sat\u0131\u015f&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27367,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[664,672,559,692,560,743,561,601,602,744,745],"yst_prominent_words":[],"class_list":["post-31409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-adwords-en","tag-dijital-en","tag-dijital-reklam-en","tag-dijital-reklam-yatirim-en","tag-dijital-reklamcilik-en","tag-ekonomi-en","tag-facebook-reklamlari-en","tag-google-adwords-en","tag-google-reklam-en","tag-kriz-donemi-en","tag-yatirim-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31409"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27367"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31409"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}