{"id":31410,"date":"2016-08-11T00:00:00","date_gmt":"2016-08-11T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/gayrimenkul-reklamlari-ne-zaman-ve-nasil-yapilmali\/"},"modified":"2016-08-11T00:00:00","modified_gmt":"2016-08-11T00:00:00","slug":"gayrimenkul-reklamlari-ne-zaman-ve-nasil-yapilmali","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/gayrimenkul-reklamlari-ne-zaman-ve-nasil-yapilmali\/","title":{"rendered":"Gayrimenkul Reklamlar\u0131 Ne Zaman ve Nas\u0131l Yap\u0131lmal\u0131?"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gayrimenkulde do\u011fru zaman ne zaman? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ne zaman gayrimenkul al\u0131n\u0131r? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gayrimenkul projeleri ne zaman sat\u0131l\u0131r? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u015eimdi en \u00f6nemli soru gayrimenkul reklamlar\u0131 ne zaman ve nas\u0131l yap\u0131l\u0131r? <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">1000 \u00fczerinde gayrimenkul projesinin do\u011frudan dijital pazarlama kampanyalar\u0131nda yer alan bir ajans olarak rahatl\u0131kla ve verilere dayanarak sizlerle payla\u015f\u0131yoruz. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcrkiye gibi b\u00fcy\u00fcyen ekonomilerde, gen\u00e7 n\u00fcfusun fazla oldu\u011fu \u00fclkelerde siyasi ve ekonomik veriler de desteklerse gayrimenkul sekt\u00f6r\u00fc genel olarak b\u00fcy\u00fcr. Bu b\u00fcy\u00fcme, baz\u0131 aylar daha h\u0131zl\u0131 olur baz\u0131 aylar piyasadaki para ve faiz politikalar\u0131na g\u00f6re yava\u015flar ya da sat\u0131n alma kararlar\u0131 birka\u00e7 ay \u00f6telenir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 anlamak i\u00e7in Google\u2019\u0131n arama verilerini <\/span><a href=\"https:\/\/www.google.com\/trends\/\"><span style=\"font-weight: 400;\">(Google Trends)<\/span><\/a><span style=\"font-weight: 400;\"> bir kaynak olarak kullanabiliriz. <\/span>Konut projeleri aramalar\u0131 okullar\u0131n kapanmas\u0131 ile son 12 ay\u0131n en y\u00fcksek rakamlar\u0131na ula\u015f\u0131yor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25013\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2016\/08\/google-trends-konut-projeleri.png\" alt=\"\" width=\"1360\" height=\"666\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bir\u00e7ok gayrimenkul firmas\u0131 yaz aylar\u0131nda sat\u0131\u015f olmaz alg\u0131s\u0131 ile genel olarak pazarlama ileti\u015fimlerine ara veriyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Evet, genelde gazete, billboard ve tv gibi geleneksel pazarlama kanallar\u0131n\u0131 kullanan ve bunun d\u0131\u015f\u0131nda dijital reklam kanallar\u0131na yat\u0131r\u0131m yapmayan gayrimenkul firmalar\u0131n\u0131n sat\u0131\u015flar\u0131 yaz aylar\u0131nda d\u00fc\u015fer. \u00c7\u00fcnk\u00fc m\u00fc\u015fteri potansiyelleri yaz aylar\u0131nda yer de\u011fi\u015ftirir. M\u00fc\u015fterilerin bu mevsimde ilgileri tatil, otel, tayin, memleket gibi konulara daha fazla art\u0131\u015f g\u00f6stermektedir. \u00a0Kullan\u0131c\u0131lar olduklar\u0131 ya da konut arad\u0131klar\u0131 yerden uzakta uzunca bir s\u00fcre ge\u00e7irir. Bu nedenle muhte\u015fem konut projelerinin \u00e7ok paralar harcanan billboard reklamlar\u0131 o b\u00f6lgeye tatil i\u00e7in gelmi\u015f ziyaret\u00e7ilerden ba\u015fkas\u0131na g\u00f6z\u00fckmez. Fakat unuttu\u011fumuz \u00f6nemli bir noktadan bahsetmemiz gerekirse, bu kullan\u0131c\u0131lar\u0131n yanlar\u0131ndan eksik etmedi\u011fi tek bir \u015fey var: Mobil telefonlar. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Yaz aylar\u0131nda mobil kullan\u0131m\u0131 t\u00fcketici davran\u0131\u015flar\u0131yla y\u00fcksek oranda artar. \u0130\u015fte mobil cihaz kullan\u0131c\u0131lar\u0131n\u0131 do\u011fru hedefleme y\u00f6ntemleri ile hedefleyen reklam verenler grafikteki art\u0131\u015f e\u011filimini sat\u0131\u015f y\u00f6n\u00fcnde yakalarlar. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google arama trendleri yeterli de\u011fil ve ara\u015ft\u0131rmalar sat\u0131n almaya d\u00f6n\u00fc\u015fm\u00fcyor diyenler i\u00e7in de <\/span><a href=\"http:\/\/www.tuik.gov.tr\/PreIstatistikTablo.do?istab_id=1482 \"><span style=\"font-weight: 400;\">TUIK verilerine <\/span><\/a><span style=\"font-weight: 400;\">linke t\u0131klayarak g\u00f6z atmalar\u0131n\u0131 \u00f6neriyoruz. 2013 y\u0131l\u0131ndan beri hi\u00e7bir yaz ay\u0131 di\u011fer aylara g\u00f6re daha d\u00fc\u015f\u00fck olmam\u0131\u015f. <\/span><\/p>\n<p><strong>Neden olsun ki? <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcketiciler evlenmeye, \u00e7ocuk sahibi olmaya, \u00e7ocuklar\u0131n\u0131 okutmaya, onlar i\u00e7in yeni okullar ara\u015ft\u0131rmaya, tayin olmaya ve daha iyi dairelere ta\u015f\u0131nmaya asl\u0131nda devam ediyorlar. <\/span><\/p>\n<p><strong>15 Temmuz 2016<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">15 Temmuz s\u00fcrecinin daire sat\u0131\u015flar\u0131n\u0131 d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fcn\u00fc m\u00fc d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Darbe ve siyasi durumlar\u0131n sat\u0131\u015flar\u0131 olumsuz etkilendi\u011finden emin misiniz? <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Ya yan\u0131l\u0131yorsan\u0131z? <\/span><\/p>\n<p>Son 30 g\u00fcnl\u00fck arama verileri bakt\u0131\u011f\u0131m\u0131zda (15 Temmuz sonras\u0131), sat\u0131l\u0131k konut arayanlar b\u00f6yle d\u00fc\u015f\u00fcnenlerin yan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25014\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2016\/08\/google-trends-satilik-gayrimenkul.png\" alt=\"\" width=\"1232\" height=\"605\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">15 Temmuz tarihinden sonra ne oldu da insanlar gayrimenkul sat\u0131n almak i\u00e7in ara\u015ft\u0131rma yapmay\u0131 artt\u0131rd\u0131lar diye merak ediyorsan\u0131z:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Piyasadaki gergin durum ve dolar\u0131n h\u0131zl\u0131 y\u00fckseli\u015fi ile TL&#8217;deki belirsizlik \u00fclke olarak sevdi\u011fimiz gayrimenkul yat\u0131r\u0131mlar\u0131n\u0131 h\u0131zland\u0131rd\u0131,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201c15 Temmuz sonras\u0131 piyasa daral\u0131r m\u0131 ve daralan piyasada uygun fiyatla daire yat\u0131r\u0131m\u0131 yapabilir miyim?\u201d d\u00fc\u015f\u00fcncesi olu\u015fmaya ba\u015flad\u0131,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Faizlerin artaca\u011f\u0131na olan inan\u00e7 ile yat\u0131r\u0131m kararlar\u0131 h\u0131zland\u0131. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Belki de tahmin edemedi\u011fimiz bir\u00e7ok nedenlerde bulunmaktad\u0131r ancak ara\u015ft\u0131rmalar g\u00f6steriyor ki gayrimenkul aramalar\u0131 15 Temmuz&#8217;dan sonraki g\u00fcn d\u00fc\u015ferken, asl\u0131nda bu d\u00fc\u015f\u00fc\u015f yine h\u0131zl\u0131 bir y\u00fckseli\u015fin de ba\u015flang\u0131c\u0131 oldu. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Benzer \u015fekilde konut kredisi arayanlar da h\u0131zl\u0131 bir \u015fekilde y\u00fckseldi. Rakamlara g\u00f6re y\u00fckselmeye de devam ediyor.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25015\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2016\/08\/google-trends-konut-kredisi.png\" alt=\"\" width=\"1359\" height=\"670\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bug\u00fcne geldi\u011fimizde d\u00fcn (10 A\u011fustos 2016), Halkbank konut kredilerini indirdi\u011fini a\u00e7\u0131klad\u0131. Bu 18:58&#8217;de haberlere girdi. Bu da 10 A\u011fustos&#8217;da saat 19:00&#8217;da konut kredisi aramalar\u0131n\u0131 7 g\u00fcn \u00f6nceye g\u00f6re tam 20 kat\u0131na \u00e7\u0131kard\u0131.<br \/>\n<\/span><\/p>\n<p><a ref=\"magnificPopup\" href=\"http:\/\/www.profaj.com\/wp-content\/uploads\/2016\/08\/image-7.png\" rel=\"attachment wp-att-22822\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25016\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2016\/08\/halkbak-konut-kredi-faizleri.png\" alt=\"\" width=\"673\" height=\"422\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25017\" src=\"https:\/\/profaj.com\/wp-content\/uploads\/2016\/08\/konut-kredisi-google-trends-profaj.png\" alt=\"\" width=\"1308\" height=\"656\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6zetlememiz gerekirse, gayrimenkul sekt\u00f6r\u00fc i\u00e7in alt\u0131n g\u00fcnler de\u011ferini artt\u0131rarak devam ediyor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Konut arayan ve gayrimenkul sat\u0131n alacak t\u00fcketicileri yakalamak i\u00e7in konut projelerinizin reklam\u0131n\u0131 internette yapmak i\u00e7in do\u011fru g\u00fcn tam da bug\u00fcn! <\/span><br \/>\n<span style=\"font-weight: 400;\">Nas\u0131l etkili reklam yapaca\u011f\u0131n\u0131z ile ilgili de \u00e7\u00f6z\u00fcmler ise t\u00fcm tecr\u00fcbesiyle Profaj&#8217;da! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gayrimenkulde do\u011fru zaman ne zaman? Ne zaman gayrimenkul al\u0131n\u0131r? Gayrimenkul projeleri ne zaman sat\u0131l\u0131r? \u015eimdi en \u00f6nemli soru gayrimenkul reklamlar\u0131 ne zaman ve nas\u0131l yap\u0131l\u0131r? 1000 \u00fczerinde gayrimenkul projesinin do\u011frudan dijital pazarlama kampanyalar\u0131nda yer alan bir ajans olarak rahatl\u0131kla ve verilere dayanarak sizlerle payla\u015f\u0131yoruz. T\u00fcrkiye gibi b\u00fcy\u00fcyen ekonomilerde, gen\u00e7 n\u00fcfusun fazla oldu\u011fu \u00fclkelerde siyasi ve&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27365,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[746,747,748,749,602,617,750,751,540],"yst_prominent_words":[],"class_list":["post-31410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-gayrimenkul-en","tag-gayrimenkul-projeleri-en","tag-gayrimenkul-reklamlari-en","tag-google-arama-verileri-en","tag-google-reklam-en","tag-google-trends-en","tag-konut-proje-reklam-en","tag-konut-projeleri-en","tag-profaj-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31410"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27365"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31410"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}