{"id":31411,"date":"2016-04-19T00:00:00","date_gmt":"2016-04-19T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/bir-marka-ismi-tuketiciye-neler-soyler\/"},"modified":"2016-04-19T00:00:00","modified_gmt":"2016-04-19T00:00:00","slug":"bir-marka-ismi-tuketiciye-neler-soyler","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/bir-marka-ismi-tuketiciye-neler-soyler\/","title":{"rendered":"Bir Marka \u0130smi T\u00fcketiciye Neler S\u00f6yler?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Reklam d\u00fcnyas\u0131na girerken bir markan\u0131n en dikkat \u00e7ekici yan\u0131 marka ismidir. \u00dcr\u00fcne veya hizmete destek verir nitelikte olmal\u0131d\u0131r. Markan\u0131n ismini duydu\u011fumuzda bize \u00fcr\u00fcn veya hizmet hakk\u0131nda fikir vermeli, sempatik olmal\u0131 ve s\u00f6ylemesi kolay olmal\u0131d\u0131r. Marka ismininde en dikkat edilmesi gereken noktalard\u0131r asl\u0131nda bunlar. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcketici telafuzu zor olan markalara kar\u015f\u0131 bir antipati duyar ve sat\u0131n alma eyleminden uzak durabilir. Marka ismi markan\u0131n kimli\u011fini ve imaj\u0131n\u0131 t\u00fcketiciyle ilk bulu\u015fturan pazarlama materyalidir. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peki nas\u0131l bir marka ismi kullanmal\u0131s\u0131n\u0131z? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazarlama d\u00fcnyas\u0131nda marka kimli\u011fine dair pek \u00e7ok hata yap\u0131labilir. Ancak her yeni reklam kampanyas\u0131 ve marka konumland\u0131rma \u00e7al\u0131\u015fmalar\u0131 ile d\u00fczeltilebilir. Ama s\u00f6z konusu marka ismi oldu\u011funda bu b\u00f6yle olmuyor. Piyasa ilk girdi\u011finizde kendinizi nas\u0131l tan\u0131t\u0131rsan\u0131z o isimle y\u00fcr\u00fcmeniz gerekir. Marka birle\u015fmesine gidilmemesi dahilinde tabii.. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6ncelikle \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ve kimli\u011finizi en iyi yans\u0131tan kelimelerin bir listesini yapmal\u0131s\u0131n\u0131z. Yabanc\u0131 dil veya t\u00fcrk\u00e7e olup olmamas\u0131 konusunda marka ismiyle \u00fcr\u00fcn\u00fcn uyumuna bakmal\u0131s\u0131n\u0131z. Sonras\u0131nda bu kelimeleri bir isim haline daha do\u011frusu marka ismi haline d\u00f6n\u00fc\u015ft\u00fcrmeniz gerekir. Marka ismi \u00f6nemlidir. Do\u011fru se\u00e7ilmi\u015f bir marka ismi gelecek y\u0131llardaki t\u00fcm kar oranlar\u0131n\u0131z\u0131n birer yans\u0131mas\u0131 olacakt\u0131r. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklam d\u00fcnyas\u0131na girerken bir markan\u0131n en dikkat \u00e7ekici yan\u0131 marka ismidir. \u00dcr\u00fcne veya hizmete destek verir nitelikte olmal\u0131d\u0131r. Markan\u0131n ismini duydu\u011fumuzda bize \u00fcr\u00fcn veya hizmet hakk\u0131nda fikir vermeli, sempatik olmal\u0131 ve s\u00f6ylemesi kolay olmal\u0131d\u0131r. Marka ismininde en dikkat edilmesi gereken noktalard\u0131r asl\u0131nda bunlar. T\u00fcketici telafuzu zor olan markalara kar\u015f\u0131 bir antipati duyar ve sat\u0131n alma&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27363,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[],"yst_prominent_words":[],"class_list":["post-31411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31411"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27363"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31411"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}