{"id":31412,"date":"2016-04-11T00:00:00","date_gmt":"2016-04-11T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/tuketici-ve-marka-arasindaki-guclu-bag\/"},"modified":"2016-04-11T00:00:00","modified_gmt":"2016-04-11T00:00:00","slug":"tuketici-ve-marka-arasindaki-guclu-bag","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/tuketici-ve-marka-arasindaki-guclu-bag\/","title":{"rendered":"T\u00fcketici Ve Marka Aras\u0131ndaki G\u00fc\u00e7l\u00fc Ba\u011f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">T\u00fcketicinin markay\u0131 benimseyip, onunla duygusal ba\u011f kurmas\u0131na \u201cmarka sadakati\u201d diyoruz. Bir markan\u0131n t\u00fcketici alg\u0131s\u0131nda o sekt\u00f6rdeki tek marka olarak g\u00f6r\u00fclmesi, sat\u0131n alma esnas\u0131nda ilk ve tek tercih olmas\u0131 o t\u00fcketicinin marka i\u00e7in sad\u0131k m\u00fc\u015fteri haline geldi\u011fini g\u00f6sterir. Marka sadakati, sad\u0131k m\u00fc\u015fterinin o markaya olan inanc\u0131n\u0131 g\u00f6sterir ve sat\u0131n almas\u0131n\u0131 etkiler.<\/span><\/p>\n<p><span style=\"line-height: 1.5;\">Peki marka sadakati yaratmak i\u00e7in bu markalar ne yapmal\u0131?<\/span><\/p>\n<p>\u00d6ncelikle tutundurma faaliyetleri \u00e7ok \u00f6nemlidir. Tutundurma faaliyetleri dedi\u011fimiz kavram, \u00fcr\u00fcn\u00fcn t\u00fcketiciye ilk ula\u015ft\u0131\u011f\u0131 andan, kullan\u0131mdan sonras\u0131na kadarki s\u00fcreci kapsar. Markan\u0131n kimli\u011fini m\u00fc\u015fteriye hissettirmek, m\u00fc\u015fterinin bu durumdan memnun kalmas\u0131 ve sat\u0131n almay\u0131 tekrarlamas\u0131\u2026 S\u00fcre\u00e7 bu \u015fekilde i\u015flemelidir. Buradaki en \u00f6nemli noktalardan biri de tabiki de m\u00fc\u015fteri memnuniyetidir. T\u00fcketiciler art\u0131k bir \u00e7ok ara\u015ft\u0131rma yap\u0131p, haklar\u0131n\u0131 savunabiliyor ve markayla ileti\u015fim kurmak istiyor. Bu noktada markan\u0131n t\u00fcketici ile olan ileti\u015fimi \u00e7ok \u00f6nemlidir. Bu nedenledir ki art\u0131k bir \u00e7ok marka P&amp;R \u00e7al\u0131\u015fmalar\u0131n\u0131 g\u00fcnden g\u00fcne artt\u0131r\u0131yor.<\/p>\n<p><span style=\"font-weight: 400;\">Marka sadakatinin tamamland\u0131ktan sonra m\u00fc\u015fteri o markay\u0131 sadece ihtiyac\u0131 oldu\u011fu zaman de\u011fil g\u00fcnl\u00fck hayat\u0131nda ya\u015fam tarz\u0131na yans\u0131t\u0131r, kitlelere markay\u0131 \u00f6nerir, bir toplulu\u011fa ait olma duygusuyla hareket eder ve markadan biri <\/span><span style=\"font-weight: 400;\">haline d\u00f6n\u00fc\u015f\u00fcr. \u00c7\u00fcnk\u00fc marka o bireyi i\u00e7 g\u00f6r\u00fc ile yakalam\u0131\u015f, m\u00fc\u015fteri marka i\u00e7in kendini \u00f6zel hissetmi\u015ftir. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fczde marka sadakati y\u00fcksek olan topluluklar o marka ad\u0131na fan sayfalar\u0131 a\u00e7m\u0131\u015flar, topluluk olu\u015fturmu\u015flar, sosyal medya ve dijital platformdan birbirlerine ula\u015farak etkinlikler olu\u015fturmaya ba\u015flam\u0131\u015flard\u0131r. <\/span><\/p>\n<p>&nbsp;<\/p>\n[\/fullwidth_text] [spb_single_image image=&#8221;22729&#8243; image_size=&#8221;full&#8221; frame=&#8221;noframe&#8221; intro_animation=&#8221;none&#8221; full_width=&#8221;no&#8221; lightbox=&#8221;yes&#8221; link_target=&#8221;_self&#8221; width=&#8221;1\/2&#8243; el_position=&#8221;last&#8221;]\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcketicinin markay\u0131 benimseyip, onunla duygusal ba\u011f kurmas\u0131na \u201cmarka sadakati\u201d diyoruz. Bir markan\u0131n t\u00fcketici alg\u0131s\u0131nda o sekt\u00f6rdeki tek marka olarak g\u00f6r\u00fclmesi, sat\u0131n alma esnas\u0131nda ilk ve tek tercih olmas\u0131 o t\u00fcketicinin marka i\u00e7in sad\u0131k m\u00fc\u015fteri haline geldi\u011fini g\u00f6sterir. Marka sadakati, sad\u0131k m\u00fc\u015fterinin o markaya olan inanc\u0131n\u0131 g\u00f6sterir ve sat\u0131n almas\u0131n\u0131 etkiler. Peki marka sadakati yaratmak i\u00e7in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[],"yst_prominent_words":[],"class_list":["post-31412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31412"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27361"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31412"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}