{"id":31414,"date":"2016-04-01T00:00:00","date_gmt":"2016-04-01T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/internet-reklamlari-ve-televizyon-reklamlari-savasini-kim-kazaniyor\/"},"modified":"2016-04-01T00:00:00","modified_gmt":"2016-04-01T00:00:00","slug":"internet-reklamlari-ve-televizyon-reklamlari-savasini-kim-kazaniyor","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/internet-reklamlari-ve-televizyon-reklamlari-savasini-kim-kazaniyor\/","title":{"rendered":"\u0130nternet Reklamlar\u0131 ve Televizyon Reklamlar\u0131 Sava\u015f\u0131n\u0131 Kim Kazan\u0131yor?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dijital hayat\u0131m\u0131za girdi\u011finden beri en b\u00fcy\u00fck kitle ileti\u015fim arac\u0131 olan televizyona adeta bir sava\u015f a\u00e7m\u0131\u015ft\u0131r. Evet belki kitlelere ula\u015f\u0131m a\u00e7\u0131s\u0131ndan ilk ba\u015flarda internet kullan\u0131c\u0131lar\u0131 demografik olarak daha az olsalar da g\u00fcn\u00fcm\u00fczde \u00a0neredeyse 7\u2019den 70\u2019e herkes interneti aktif kullan\u0131r halde. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reklam a\u00e7\u0131s\u0131nda da bu durum gittik\u00e7e b\u00fcy\u00fcyen bir sava\u015f halini ald\u0131. \u0130nternet reklamlar\u0131 televizyon reklamlar\u0131n\u0131n etki alan\u0131n\u0131 gittik\u00e7e daralt\u0131yor. Neden mi?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nternet reklamlar\u0131 \u00f6l\u00e7\u00fclebilir. Marka yani reklamveren a\u00e7\u0131s\u0131ndan bu bulunmaz hint kuma\u015f\u0131d\u0131r. Markan\u0131n hedef kitlesini belirleyebilir, kimlerin reklam\u0131 g\u00f6rmesini istedi\u011fimize karar verebilir ve reklam\u0131 onlara g\u00f6sterebiliriz. Kimlerin reklam\u0131m\u0131za geri d\u00f6n\u00fc\u015f yapt\u0131\u011f\u0131n\u0131, nas\u0131l geri d\u00f6n\u00fc\u015f yapt\u0131\u011f\u0131n\u0131 \u00f6\u011frenebiliriz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Ancak televizyon reklamlar\u0131nda bu m\u00fcmk\u00fcn de\u011fildir. Bir izleyici g\u00f6rd\u00fc\u011f\u00fc bir reklam\u0131 haf\u0131zas\u0131na yerle\u015fmesi i\u00e7in en az 4 kez o reklama maruz kalmal\u0131d\u0131r. Elbetteki televizyon reklamlar\u0131n\u0131n, programlar\u0131n\u0131nda \u00f6l\u00e7\u00fclebilirli\u011fi var. Reyting denilen eri\u015fim \u00f6l\u00e7me uygulamas\u0131 ile. Ancak ka\u00e7 ki\u015finin o reklamdan etkinlendi\u011fini, ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc o reklam\u0131 bilin\u00e7li mi izledi\u011fini yoksa reklama maruz mu kald\u0131\u011f\u0131n\u0131 reyting bilemez. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hal b\u00f6yle olunca televizyon da dijitale ayak uydurmak zorunda kal\u0131yor. \u00c7\u00fcnk\u00fc reklamverenler televizyon reklamlar\u0131na yat\u0131racaklar\u0131 b\u00fct\u00e7eyi internet reklamlar\u0131na yat\u0131rmaya daha yatk\u0131n hale geldiler. \u0130nan\u0131yoruz ki \u00f6n\u00fcm\u00fczdeki y\u0131llarda televizyon d\u00fcnyas\u0131 \u015fekil de\u011fi\u015ftirecek, alt yap\u0131s\u0131n\u0131 geli\u015ftirirerek programatik tv olarak kar\u015f\u0131m\u0131zda duracak. \u0130zleyici eri\u015fim \u00f6l\u00e7\u00fcm\u00fc, hedefleme ve reklam yat\u0131r\u0131m\u0131n\u0131n geri d\u00f6n\u00fc\u015f\u00fcm\u00fcnde \u00f6nemli bir rol oynayacak rakip g\u00f6rmek biz dijitalcileri heyecanland\u0131racakt\u0131r. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital hayat\u0131m\u0131za girdi\u011finden beri en b\u00fcy\u00fck kitle ileti\u015fim arac\u0131 olan televizyona adeta bir sava\u015f a\u00e7m\u0131\u015ft\u0131r. Evet belki kitlelere ula\u015f\u0131m a\u00e7\u0131s\u0131ndan ilk ba\u015flarda internet kullan\u0131c\u0131lar\u0131 demografik olarak daha az olsalar da g\u00fcn\u00fcm\u00fczde \u00a0neredeyse 7\u2019den 70\u2019e herkes interneti aktif kullan\u0131r halde. Reklam a\u00e7\u0131s\u0131nda da bu durum gittik\u00e7e b\u00fcy\u00fcyen bir sava\u015f halini ald\u0131. \u0130nternet reklamlar\u0131 televizyon reklamlar\u0131n\u0131n etki&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27358,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[],"yst_prominent_words":[],"class_list":["post-31414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31414"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27358"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31414"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}