{"id":31422,"date":"2016-02-19T00:00:00","date_gmt":"2016-02-19T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/mobil-her-seydir\/"},"modified":"2016-02-19T00:00:00","modified_gmt":"2016-02-19T00:00:00","slug":"mobil-her-seydir","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/mobil-her-seydir\/","title":{"rendered":"Mobil Her \u015feydir!"},"content":{"rendered":"

Mobil Her \u015feydir!<\/span><\/p>\n

Dijital d\u00fcnyan\u0131n i\u015fletme sahiplerine en b\u00fcy\u00fck velinimetlerden biri olan mobil teknoloji, her ge\u00e7en g\u00fcn g\u00fcc\u00fcne g\u00fc\u00e7 kat\u0131yor. Firmalar\u0131n gerek reklam ve tan\u0131t\u0131m faaliyetleri i\u00e7in gerekse marka imaj\u0131 yaratma konusunda b\u00fcy\u00fck destek ald\u0131\u011f\u0131 mobil, t\u00fcketicilerin g\u00f6z\u00fcnde gittik\u00e7e de\u011ferli bir hale geliyor. \u00a02015 y\u0131l\u0131n\u0131n verilerine g\u00f6re Facebook\u2019un gelirlerinin %75 \u2019i mobil reklamlardan geliyor. \u0130\u015fte mobilin b\u00fcy\u00fcmesine k\u00fc\u00e7\u00fck bir \u00f6rnek.<\/span><\/p>\n

Mobilin bu kadar \u00f6nemli olmas\u0131 ve i\u015fletmeler taraf\u0131ndan gitik\u00e7e talep artmas\u0131n\u0131n sebebi ise t\u00fcketici alg\u0131s\u0131. Peki t\u00fcketiciler mobili zihinlerinde nas\u0131l konumland\u0131r\u0131yorlar? Mobil t\u00fcketicileri hangi y\u00f6nde etkiliyor? <\/span><\/p>\n

T\u00fcm bu sorular\u0131n cevab\u0131 ise \u00e7ok basit. Mobil cihazlar t\u00fcketicinin sat\u0131n al\u0131m g\u00fcd\u00fcs\u00fcn\u00fc tetikliyor. \u015e\u00f6yle ki t\u00fcketiciler al\u0131\u015fveri\u015f yapmak istediklerinde veya bir hizmetten faydalanmak istedikleri zaman mobil platformlara y\u00f6neliyorlar. T\u00fcketici, e-ticareti zihninde mobil olarak oturtmu\u015f durumda. Tabletler, ak\u0131ll\u0131 telefonlar gibi mobil cihazlar t\u00fcketici i\u00e7in al\u0131\u015fveri\u015f ara\u015ft\u0131rma arac\u0131 haline geldi. Bir \u00e7ok t\u00fcketici art\u0131k bir markan\u0131n \u00fcr\u00fcn veya hizmetini sat\u0131n al\u0131rken \u00f6ncelikle mobil uygulamas\u0131 olmas\u0131n\u0131 istiyor. Mobile uyumlu olan veya mobil uygulamas\u0131 olan markalar, t\u00fcketici zihnindeki alg\u0131s\u0131n\u0131 ve itibar\u0131n\u0131 artt\u0131yor. Ve sat\u0131n almaya y\u00f6neliyor.<\/span><\/p>\n

Evet, art\u0131k t\u00fcm d\u00fcnyada mobilin \u00f6nemini ve de\u011ferini bilmeyen kalmad\u0131\u011f\u0131na g\u00f6re, Gsm Birli\u011finin d\u00fczenledi\u011fi Mobile World Congess bu y\u0131l \u201c Mobile is everything\u201d temas\u0131yla 2016 dijital d\u00fcnyas\u0131na kap\u0131lar\u0131n\u0131 a\u00e7\u0131yor. 2015 y\u0131l\u0131nda 200 \u00fclkeden 93 binden fazla ziyaret\u00e7iyle kapatan MWC 2 binden fazla firman\u0131n \u00fcr\u00fcn ve hizmetlerini de tan\u0131tm\u0131\u015f oldu. \u00a02016\u2019da bizleri \u201cMobile is everything\u201d temas\u0131yla bilin\u00e7lendirecek konu\u015fmac\u0131lar ise; Cisco CEO\u2019su Chuck Robbins, Vodafone CEO\u2019su Vittorio Colao, TeliaSonera CEO\u2019su ve Y\u00f6netim kurulu ba\u015fkan\u0131 Jonat Dennelind ve Stripe Kurusu orta\u011f\u0131 ve CEO\u2019su Patrick Collison olacak. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Mobil Her \u015feydir! Dijital d\u00fcnyan\u0131n i\u015fletme sahiplerine en b\u00fcy\u00fck velinimetlerden biri olan mobil teknoloji, her ge\u00e7en g\u00fcn g\u00fcc\u00fcne g\u00fc\u00e7 kat\u0131yor. Firmalar\u0131n gerek reklam ve tan\u0131t\u0131m faaliyetleri i\u00e7in gerekse marka imaj\u0131 yaratma konusunda b\u00fcy\u00fck destek ald\u0131\u011f\u0131 mobil, t\u00fcketicilerin g\u00f6z\u00fcnde gittik\u00e7e de\u011ferli bir hale geliyor. \u00a02015 y\u0131l\u0131n\u0131n verilerine g\u00f6re Facebook\u2019un gelirlerinin %75 \u2019i mobil reklamlardan geliyor. \u0130\u015fte…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[672,631,754],"yst_prominent_words":[],"class_list":["post-31422","post","type-post","status-publish","format-standard","hentry","category-blog-en","tag-dijital-en","tag-mobil-en","tag-tuketici-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31422"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31422\/revisions"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31422"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}