{"id":31424,"date":"2016-02-12T00:00:00","date_gmt":"2016-02-12T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/butuncul-yaklasim-markalar-icin-neden-onemli\/"},"modified":"2016-02-12T00:00:00","modified_gmt":"2016-02-12T00:00:00","slug":"butuncul-yaklasim-markalar-icin-neden-onemli","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/butuncul-yaklasim-markalar-icin-neden-onemli\/","title":{"rendered":"B\u00fct\u00fcnc\u00fcl Yakla\u015f\u0131m Markalar \u0130\u00e7in Neden \u00d6nemli?"},"content":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde ajanslar, medya, dijital, kreatif ve event olarak ayr\u0131l\u0131yorlar ve ayr\u0131lmaya da devam edecekler. \u00c7\u00fcnk\u00fc her ge\u00e7en g\u00fcn dijital d\u00fcnyada yeni bir i\u015f alan\u0131 olu\u015fuyor. Tam hizmet ajanslar\u0131n\u0131n da \u00e7ok fazla olmamas\u0131yla beraber markalar b\u00f6l\u00fcnmeye ba\u015fl\u0131yor. Sosyal medya y\u00f6netimini bir ajansa, televizyon ve radyo reklamlar\u0131n\u0131 bir ajansa, organizasyonlar\u0131n\u0131 ba\u015fka bir ajansa derken markalar her ajanstan \u00e7\u0131kan yarat\u0131c\u0131 fikirler b\u00f6l\u00fcn\u00fcp kendi benli\u011fini kaybetmeye ba\u015fl\u0131yor.<\/p>\n<p>Bir markaya reklam yapmak, sadece markan\u0131n sat\u0131\u015flar\u0131n\u0131 artt\u0131rmak ama\u00e7l\u0131 bulunan yarat\u0131c\u0131 fikirlerden ibaret de\u011fildir. Her markan\u0131n bir ba\u015flama, kurulma hikayesi vard\u0131r. Bu hikayeleri marka i\u00e7in yap\u0131lacak olan reklam kampanyas\u0131n\u0131n b\u00fct\u00fcn\u00fcne, yani medya planlamas\u0131ndan, starejisine, kreatif a\u015famas\u0131ndan medya se\u00e7imine kadar her alanda yans\u0131tmak \u00f6nemlidir.<\/p>\n<p>Tamamen sat\u0131\u015f odakl\u0131 ve duygu yoksunu reklam kampanyalar\u0131 sadece d\u00f6neminde ses getirir ve s\u00f6ner. Ancak markan\u0131n hikayesini benimseyip uygulanacak reklam kampanyalar\u0131n\u0131 birbirleriyle ba\u011flant\u0131l\u0131 \u015fekilde ger\u00e7ekle\u015ftirirsek, hem marka ilk g\u00fcnk\u00fc samimiyetini korur hem de bu samimiyeti ve do\u011fall\u0131\u011f\u0131 t\u00fcketici kar\u015f\u0131s\u0131nda do\u011fru bir \u015fekilde konumland\u0131r\u0131r. Bir nevi marka imaj\u0131 olu\u015fturma konusunda kilit noktad\u0131r diyebiliriz.<br \/>\nBir marka sahip oldu\u011fu hikayesini b\u00fct\u00fcnle\u015fik pazarlama ileti\u015fimi kullanarak her mecraya uygun, do\u011fru ve ayn\u0131 mesaj\u0131 vermelidir. B\u00fct\u00fcnc\u00fcl yakla\u015f\u0131m markaya, tutarl\u0131l\u0131k kazand\u0131r\u0131r. T\u00fcketici alg\u0131s\u0131nda soru i\u015fareti b\u0131rakmaz, ve m\u00fc\u015fterinin markay\u0131 konumland\u0131rd\u0131\u011f\u0131 \u015fekilde benimsemesine sebep olur.<\/p>\n<p> [spb_single_image image=&#8221;22635&#8243; image_size=&#8221;full&#8221; frame=&#8221;noframe&#8221; intro_animation=&#8221;none&#8221; full_width=&#8221;no&#8221; lightbox=&#8221;yes&#8221; link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde ajanslar, medya, dijital, kreatif ve event olarak ayr\u0131l\u0131yorlar ve ayr\u0131lmaya da devam edecekler. \u00c7\u00fcnk\u00fc her ge\u00e7en g\u00fcn dijital d\u00fcnyada yeni bir i\u015f alan\u0131 olu\u015fuyor. Tam hizmet ajanslar\u0131n\u0131n da \u00e7ok fazla olmamas\u0131yla beraber markalar b\u00f6l\u00fcnmeye ba\u015fl\u0131yor. Sosyal medya y\u00f6netimini bir ajansa, televizyon ve radyo reklamlar\u0131n\u0131 bir ajansa, organizasyonlar\u0131n\u0131 ba\u015fka bir ajansa derken markalar her ajanstan&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[],"yst_prominent_words":[],"class_list":["post-31424","post","type-post","status-publish","format-standard","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31424"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31424\/revisions"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31424"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}