{"id":31432,"date":"2016-01-15T00:00:00","date_gmt":"2016-01-15T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/2016nin-5-stratejik-teknoloji-trendi\/"},"modified":"2016-01-15T00:00:00","modified_gmt":"2016-01-15T00:00:00","slug":"2016nin-5-stratejik-teknoloji-trendi","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/2016nin-5-stratejik-teknoloji-trendi\/","title":{"rendered":"2016\u2019n\u0131n 5 Stratejik Teknoloji Trendi"},"content":{"rendered":"

Dijital her ge\u00e7en g\u00fcn geli\u015fmeye devam ediyor ve dijitalin bu etkisini g\u00fcnl\u00fck ya\u015fam\u0131m\u0131zda daha fazla hissediyoruz. 2016\u2019da \u00f6ne \u00e7\u0131kacak stratejik teknoloji trendlerini g\u00fcn i\u00e7inde kulland\u0131\u011f\u0131m\u0131z teknolojiye bizi daha da yak\u0131nla\u015ft\u0131racak. Mobil ve video reklamlar\u0131, dijital asistanlar, giyilebilir teknoloji art\u0131k bunlar yabanc\u0131 olmad\u0131\u011f\u0131m\u0131z kelimeler. Peki \u00f6ne \u00e7\u0131kan stratejik teknoloji trendler neler olacak?<\/span><\/p>\n

 <\/p>\n

\"shutterstock_264028907\"<\/a>1.\u00a0 \u00a0Mobil\u00a0reklamc\u0131l\u0131k<\/b><\/p>\n

Mobil cihazlardan yap\u0131lan site ziyaretleri, bilgisayarlardan yap\u0131lan ziyaretleri tamamen geride b\u0131rakm\u0131\u015f olacak. Bu da mobil cihazlara \u00f6ncelik veren algoritmalarla k\u0131sa s\u00fcre i\u00e7erisinde tan\u0131\u015fmaya ba\u015flayaca\u011f\u0131m\u0131z anlam\u0131na geliyor. \u00a0<\/span><\/p>\n

    \n
  1. Mobil uygulamalar\u0131n indekslenmesi<\/b><\/li>\n<\/ol>\n

    Mobil cihaz kullan\u0131m\u0131n artmas\u0131 ve t\u00fcketicilere y\u00f6nelik davran\u0131\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n \u00f6ncelikli olarak mobil g\u00f6z \u00f6n\u00fcne al\u0131narak incelenmeye ba\u015flad\u0131\u011f\u0131 d\u00f6nemde, mobil uygulamalar\u0131n i\u00e7eriklerinin de art\u0131k indekslenmeye ba\u015flamas\u0131 dijital pazarlama ad\u0131na ba\u015flayan \u00f6nemli de\u011fi\u015fikliklerin ba\u015f\u0131nda geliyor.<\/span><\/p>\n

      \n
    1. Video reklamc\u0131l\u0131k<\/b><\/li>\n<\/ol>\n

      Arama motorlar\u0131n\u0131 kullan\u0131larak yap\u0131lan arama sorgular\u0131nda videolar\u0131n \u00f6ncelikli olarak gelmeye ba\u015flamas\u0131, \u00f6n\u00fcm\u00fczdeki y\u0131l boyunca da dijitalde videonun geli\u015fece\u011fini g\u00f6steren en \u00f6nemli i\u015faretlerin aras\u0131nda geliyor.<\/span><\/p>\n

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      1. Dijital asistanlarla dijital pazarlaman\u0131n birle\u015fmesi<\/b><\/li>\n<\/ol>\n

        Cortana, Siri gibi dijital asistanlar\u0131 kullanarak, kullan\u0131c\u0131lar\u0131n baz\u0131 bilgilere ula\u015fmas\u0131 bu alanda da bir fark\u0131ndal\u0131\u011f\u0131 ortaya koyuyor. Google, Google Now ile beraber kullan\u0131c\u0131lar\u0131n se\u00e7tikleri ma\u011fazalara g\u00f6re o ma\u011fazalar\u0131n yak\u0131nlar\u0131nda bulunan ki\u015filere ayr\u0131ca bildirim g\u00f6ndermek i\u00e7in haz\u0131rlan\u0131yor.<\/span><\/p>\n

          \n
        1. Nesnelerin interneti ve giyileyebilir \u00fcr\u00fcnler<\/b><\/li>\n<\/ol>\n

          Fiziksel nesnelerin birbirleriyle veya daha b\u00fcy\u00fck nesnelerle ba\u011flant\u0131l\u0131 oldu\u011fu durumlar i\u00e7in kullan\u0131lan \u2018Nesnelerin \u0130nterneti\u2019 terimini daha s\u0131k duymaya ba\u015flayaca\u011f\u0131z ve uzun s\u00fcreler daha duymaya devam edece\u011fiz. Ak\u0131ll\u0131 ev uygulamalar\u0131, ak\u0131ll\u0131 trafik uygulamalar\u0131 gibi insan hayat\u0131n\u0131 kolayla\u015ft\u0131ran ve cihazlarla ileti\u015fimi art\u0131ran nesnelerin interneti sens\u00f6rler, biochipler gibi bir \u00e7ok kavram\u0131 da i\u00e7erisinde bar\u0131nd\u0131r\u0131yor. Ayn\u0131 \u015fekilde giyilebilir teknolojiler de daha da yayg\u0131nla\u015fmaya ba\u015flayacak.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

          Dijital her ge\u00e7en g\u00fcn geli\u015fmeye devam ediyor ve dijitalin bu etkisini g\u00fcnl\u00fck ya\u015fam\u0131m\u0131zda daha fazla hissediyoruz. 2016\u2019da \u00f6ne \u00e7\u0131kacak stratejik teknoloji trendlerini g\u00fcn i\u00e7inde kulland\u0131\u011f\u0131m\u0131z teknolojiye bizi daha da yak\u0131nla\u015ft\u0131racak. Mobil ve video reklamlar\u0131, dijital asistanlar, giyilebilir teknoloji art\u0131k bunlar yabanc\u0131 olmad\u0131\u011f\u0131m\u0131z kelimeler. Peki \u00f6ne \u00e7\u0131kan stratejik teknoloji trendler neler olacak?   1.\u00a0 \u00a0Mobil\u00a0reklamc\u0131l\u0131k Mobil…<\/p>\n","protected":false},"author":1,"featured_media":27330,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[765],"yst_prominent_words":[],"class_list":["post-31432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-teknolojitrendi-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31432"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27330"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31432"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}