{"id":31434,"date":"2016-01-15T00:00:00","date_gmt":"2016-01-15T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/landing-page-ile-donusumlerinizi-artirin\/"},"modified":"2016-01-15T00:00:00","modified_gmt":"2016-01-15T00:00:00","slug":"landing-page-ile-donusumlerinizi-artirin","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/landing-page-ile-donusumlerinizi-artirin\/","title":{"rendered":"Landing Page ile D\u00f6n\u00fc\u015f\u00fcmlerinizi Art\u0131r\u0131n"},"content":{"rendered":"

Dijital pazarlamada hedefe ula\u015fman\u0131n en somut ve \u00f6nemli \u00f6rne\u011fi landing page\u2019dir. Hizmetini sundu\u011funuz \u00fcr\u00fcnle ilgili tetikleyici ve ilgi uyand\u0131r\u0131c\u0131 i\u00e7erik sa\u011flayan bu tek sayfal\u0131k internet sitesi \u00a0y\u00f6nlendirici, \u00fcr\u00fcn i\u00e7in ilgi uyand\u0131r\u0131c\u0131 ve sat\u0131\u015fa yard\u0131mc\u0131d\u0131r. Yani, ziyaret\u00e7i sizin dijital pazarlama arac\u0131n\u0131zla ilk kar\u015f\u0131la\u015ft\u0131\u011f\u0131nda, yapmas\u0131n\u0131 istedi\u011finiz \u015feyi bulmal\u0131d\u0131r.<\/p>\n

Landing page, reklam kampanyalar\u0131n\u0131z veya sosyal medyada vermek istedi\u011finiz mesaj\u0131 potansiyele \u00e7evirmek i\u00e7in olduk\u00e7a etkilidir. Landing page ile verilen net ve \u00f6zet bilgilerle ziyaret\u00e7i de g\u00fcven yaratabilir ve d\u00f6n\u00fc\u015f\u00fcmle sonu\u00e7land\u0131rmas\u0131n\u0131 sa\u011flayacak sorulara tatmin edici cevaplar vermenizi sa\u011flayabilirsiniz.<\/span><\/p>\n

Landing page\u2019iniz, spesifik bilgilerle haz\u0131rlanm\u0131\u015f sade bilgilerin yer ald\u0131\u011f\u0131 ve d\u00f6n\u00fc\u015f\u00fcme y\u00f6nlendirecek mesajlardan olu\u015fmal\u0131d\u0131r. Ziyaret\u00e7iyi sayfan\u0131zda tutabilmeniz i\u00e7in gereken birka\u00e7 saniyeyi dikkat da\u011f\u0131t\u0131c\u0131 ve kafa kar\u0131\u015ft\u0131r\u0131c\u0131 \u015feylerle kaybetmemelisiniz.<\/p>\n

Ziyaret\u00e7ilerin uzun, kar\u0131\u015f\u0131k, gereksiz ve ki\u015fisel bilgileri isteyen formlardan ho\u015flanmad\u0131\u011f\u0131n\u0131 unutmay\u0131n. En iyi kullan\u0131c\u0131 deneyimini sunabilmek ad\u0131na form doldurma i\u015fleminde de a\u00e7\u0131k ve g\u00fcvenli olmal\u0131s\u0131n\u0131z. Gizlilik politikas\u0131 linki \u00e7o\u011fu kullan\u0131c\u0131 taraf\u0131ndan okunmasa da, g\u00f6r\u00fcn\u00fcr bir yerde olmal\u0131d\u0131r.<\/p>\n

Hangi aksiyonun d\u00f6n\u00fc\u015f\u00fcm olarak say\u0131laca\u011f\u0131n\u0131 belirlemeniz, reklam tasar\u0131m\u0131 ve landing page tasar\u0131m\u0131nda da g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r. Kullan\u0131c\u0131 dostu bir tasar\u0131m i\u00e7in k\u0131sa videolar, resimli yaz\u0131larla h\u0131zl\u0131 ve kolay bir deneyim sa\u011flayabilirsiniz. Bu sayfada vermi\u015f oldu\u011funuz mesajlar\u0131n yan\u0131nda tasar\u0131m\u0131 da d\u00f6n\u00fc\u015fleri etkilemektedir.<\/p>\n

Landing page ile ilgili A\/B testi yaparak renk, yerle\u015fim bak\u0131m\u0131ndan, g\u00f6rsel mimarisi farkl\u0131 versiyonlar\u0131n\u0131 deneyerek hangi versiyonda y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm yakalad\u0131\u011f\u0131n\u0131z\u0131 test etmelisiniz.<\/p>\n

Tasar\u0131m\u0131 \u015f\u0131k ve do\u011fru bilgileri \u00f6ne \u00e7\u0131karan bir sayfaya koyaca\u011f\u0131n\u0131z payla\u015f butonlar\u0131 ile kullan\u0131c\u0131lar\u0131n sizin hedefinizi sizin yerinize yaymas\u0131n\u0131 sa\u011flayarak d\u00f6n\u00fc\u015f\u00fcm say\u0131s\u0131n\u0131 katlayabilirsiniz.<\/span><\/p>\n

\"shutterstock_304659113\"<\/a><\/p>\n

Sayfan\u0131z\u0131 tasarlarken istatistiklerin g\u00fcc\u00fcne inan\u0131n. Ara\u015ft\u0131rmalara g\u00f6re form ekran\u0131n\u0131n sa\u011f \u00fcst k\u00f6\u015fede olmas\u0131 kullan\u0131c\u0131n\u0131n daha \u00e7ok dikkatini \u00e7eker. Hata yap\u0131l\u0131p sayfa yenilendi\u011finde doldurulan eski bilgilerin tekrar ekrana gelmesi kullan\u0131c\u0131n\u0131n sayfan\u0131z\u0131 terk etmesini engelleyecektir. Tasar\u0131msal olarak g\u00f6rsellerin h\u0131zl\u0131 y\u00fcklenmesi, a\u00e7\u0131l\u0131\u015f h\u0131z\u0131 da \u00f6nemli fakt\u00f6rlerdendir.<\/p>\n

Bunlar\u0131n d\u0131\u015f\u0131nda ba\u015far\u0131l\u0131 ve y\u00fcksek d\u00f6n\u00fc\u015f\u00fcml\u00fc bir landing page i\u00e7in iyi bir analizle beraber \u00a0SEO<\/a> \u00e7al\u0131\u015fmas\u0131 yapmakta \u00f6nemlidir. Sayfan\u0131zdan en iyi trafik ve en y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 elde edebilmek \u00a0i\u00e7in en uygun ve temel anahtar kelimeleri belirledi\u011finiz bir \u00e7al\u0131\u015fma yapman\u0131z faydal\u0131 olacakt\u0131r.<\/p>\n

Landing page\u2019inizi hedef kitlenize g\u00f6re \u015fekillendirmeli m\u00fcmk\u00fcn oldu\u011funca farkl\u0131 kitleleri g\u00f6z \u00f6n\u00fcnde bulundurarak hepsine hitap edecek spesifik hale getirmelisiniz. Sayfan\u0131zdan alaca\u011f\u0131n\u0131z verimi \u00f6l\u00e7ebilmek i\u00e7in hem landing page\u2019in hem de ba\u011flant\u0131l\u0131 sayfalar\u0131n d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 incelemeyi unutmay\u0131n. Ziyaret\u00e7ilerin hedeflenen i\u015flemi yap\u0131p yapmad\u0131\u011f\u0131n\u0131 bu a\u00e7\u0131l\u0131\u015f ve ba\u011flant\u0131l\u0131 kay\u0131t sayfalar\u0131ndaki d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 analiz ederek geli\u015fmelere g\u00f6re optimize edebilirsiniz. Yani ziyaret\u00e7i say\u0131s\u0131, ziyaret\u00e7ilerin sayfada durma s\u00fcresi, sayfadan k\u0131sa s\u00fcrede \u00e7\u0131kanlar\u0131n y\u00fczdesi gibi metrikler yol g\u00f6sterici olacakt\u0131r.<\/span><\/p>\n

Unutmay\u0131n ki herhangi bir \u00f6l\u00e7\u00fcmleme arac\u0131 kullanmadan analizlerin, optimizasyonlar\u0131n ya da a\u00e7\u0131klamalar\u0131n \u00f6nemi kalm\u0131yor. Google\u2019\u0131n Analytics arac\u0131 ile hedefledi\u011finiz d\u00f6n\u00fc\u015f\u00fcmleri takip etmeniz, ama\u00e7lar\u0131 ve buna ait d\u00f6n\u00fc\u015f\u00fcmlerin ne kadar\u0131n\u0131n tamamland\u0131\u011f\u0131n\u0131 g\u00f6zlemlemeniz m\u00fcmk\u00fcnd\u00fcr.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Dijital pazarlamada hedefe ula\u015fman\u0131n en somut ve \u00f6nemli \u00f6rne\u011fi landing page\u2019dir. Hizmetini sundu\u011funuz \u00fcr\u00fcnle ilgili tetikleyici ve ilgi uyand\u0131r\u0131c\u0131 i\u00e7erik sa\u011flayan bu tek sayfal\u0131k internet sitesi \u00a0y\u00f6nlendirici, \u00fcr\u00fcn i\u00e7in ilgi uyand\u0131r\u0131c\u0131 ve sat\u0131\u015fa yard\u0131mc\u0131d\u0131r. Yani, ziyaret\u00e7i sizin dijital pazarlama arac\u0131n\u0131zla ilk kar\u015f\u0131la\u015ft\u0131\u011f\u0131nda, yapmas\u0131n\u0131 istedi\u011finiz \u015feyi bulmal\u0131d\u0131r. Landing page, reklam kampanyalar\u0131n\u0131z veya sosyal medyada vermek istedi\u011finiz…<\/p>\n","protected":false},"author":1,"featured_media":27334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[766,767],"yst_prominent_words":[],"class_list":["post-31434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-acilis-sayfasi-en","tag-landingpage-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31434"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27334"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31434"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}