{"id":31437,"date":"2015-12-07T00:00:00","date_gmt":"2015-12-07T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/turizm-sektorunde-dijital-firsatlar\/"},"modified":"2015-12-07T00:00:00","modified_gmt":"2015-12-07T00:00:00","slug":"turizm-sektorunde-dijital-firsatlar","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/turizm-sektorunde-dijital-firsatlar\/","title":{"rendered":"Turizm Sekt\u00f6r\u00fcnde Dijital F\u0131rsatlar"},"content":{"rendered":"

T\u00fcrkiye \u2019nin ekonomideki en \u00f6nemli kalemlerinden biri olan Turizm, diken \u00fczerinde! <\/span><\/p>\n

S\u0131n\u0131r\u0131m\u0131zdaki \u00a0kar\u0131\u015f\u0131kl\u0131k ve son olarak Rusya u\u00e7a\u011f\u0131n\u0131n d\u00fc\u015f\u00fcr\u00fclmesi turizmcilerin g\u00f6z\u00fcn\u00fc korkutmu\u015f durumda. Etkilerin ne derinlikte ya\u015fanaca\u011f\u0131n\u0131 zaman g\u00f6sterecek olsa da erken rezervasyonlar\u0131n bo\u015flu\u011fu sinyalleri daha g\u00f6r\u00fcn\u00fcr k\u0131l\u0131yor. <\/span><\/p>\n

Peki bu durumda ne yapmal\u0131?<\/span><\/p>\n

Geri \u00e7ekilip, harcamalar\u0131 k\u0131s\u0131p, bu s\u00fcre\u00e7te kabu\u011funda m\u0131 ge\u00e7irmeli? Yoksa azalan potansiyeli \u00e7o\u011faltmak i\u00e7in hedefi de\u011fi\u015ftirip ata\u011fa m\u0131 ge\u00e7meli?<\/span><\/p>\n

Kriz durumlar\u0131 f\u0131rsatlar\u0131 do\u011furur. Siz k\u00fc\u00e7\u00fclen pastadan daha fazla pay almay\u0131 ba\u015farabilirseniz, bu krizi f\u0131rsata \u00e7evirenlerden olabilirsiniz. Nas\u0131l m\u0131?<\/span><\/p>\n

Dijital d\u00fcnya turizm firmalar\u0131na \u00f6nemli f\u0131rsatlar sunuyor. Gezginler i\u00e7in en \u00f6nemli bilgi kanallar\u0131;<\/span><\/p>\n

    \n
  1. Turizm acenteleri tur \u015firketleri ve otellerin internet siteleri<\/span><\/li>\n
  2. Arama Motorlar\u0131<\/span><\/li>\n
  3. \u00dcr\u00fcn ve fiyat kar\u015f\u0131la\u015ft\u0131rma siteleri<\/span><\/li>\n
  4. A\u011f\u0131zdan a\u011fza pazarlama<\/span><\/li>\n
  5. Sosyal a\u011flar<\/span><\/li>\n
  6. Bloglar, forumlar ve kullan\u0131c\u0131 yorumlar\u0131<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    Peki elimizdeki en g\u00fc\u00e7l\u00fc silah hangisi?<\/span><\/p>\n

     <\/p>\n

    Ara\u015ft\u0131rma yaparken, \u00fcr\u00fcn al\u0131rken, yeni bir \u00fcr\u00fcn\u00fc incelerken ilk yapt\u0131\u011f\u0131m\u0131z \u015feyi d\u00fc\u015f\u00fcnd\u00fcn\u00fcz m\u00fc?<\/span><\/p>\n

    Google\u2019da aramak.<\/span><\/p>\n

    Peki Google Reklamlar\u0131nda Neler Var ?<\/span><\/p>\n

    Dedi\u011fimiz gibi, m\u00fc\u015fterilerin %90\u2019\u0131 internette ara\u015ft\u0131rmalar yap\u0131yor. Bu demek oluyor ki Google reklam\u0131 vermiyorsak potansiyel m\u00fc\u015fterilerin \u00e7ok b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131 ka\u00e7\u0131r\u0131yoruz. Yap\u0131lacak birka\u00e7 kampanya a\u015fa\u011f\u0131daki gibi olabilir;<\/span><\/p>\n

      \n
    1. Arama A\u011f\u0131: Google arama a\u011f\u0131nda yap\u0131lacak reklam kampanyas\u0131 sat\u0131\u015fa y\u00f6nelik olup, dijital reklamlar\u0131n vazge\u00e7ilmezidir.<\/span><\/li>\n<\/ol>\n

       <\/p>\n

        \n
      1. G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131: Web sitelerinde gezerken ilgi alan\u0131na g\u00f6re m\u00fc\u015fteriyi tespit ediyoruz. Bu ki\u015filer turizmle ve tatil seyahat vb konularla ilgili sitelerde dola\u015ft\u0131klar\u0131 i\u00e7in Turizm firmalar\u0131n\u0131n hedef m\u00fc\u015fterileri olarak g\u00f6r\u00fcnmektedir. Bu ayn\u0131 zamanda \u00e7ok iyi bir PR \u00e7al\u0131\u015fmas\u0131d\u0131r. G\u00f6r\u00fcnt\u00fcl\u00fc reklamlar\u0131n yay\u0131nlanaca\u011f\u0131 Siteleri Konular\u0131na ( seyahat, spor, ke\u015fif siteleri gibi) i\u00e7erisindeki kelimelere ( antalya, otel, tatil ge\u00e7en kiteler gibi ) <\/span><\/li>\n<\/ol>\n

         <\/p>\n

          \n
        1. Yeniden Pazarlama: Sitemize herhangi bir kanaldan gelen kullan\u0131c\u0131yla e\u015fle\u015ferek, kullan\u0131c\u0131 sitenizden \u00e7\u0131k\u0131p di\u011fer sitelere gitti\u011finde sizin reklamlar\u0131n\u0131z\u0131 g\u00f6rmesi \u00fczerine kurulu bir sistemdir. Reklamlar\u0131n\u0131z\u0131 sadece sitemize giren ki\u015fi g\u00f6r\u00fcr. Avantaj\u0131 ise firma reklamlar\u0131na farkl\u0131 sitelerde s\u00fcrekli kar\u015f\u0131la\u015f\u0131lmas\u0131 ile olu\u015facak isim ya da kampanya bilinilirlili\u011finin yan\u0131nda, ara\u015ft\u0131rma ve kar\u015f\u0131la\u015ft\u0131rma yapan ki\u015filerin karar alma a\u015famas\u0131nda m\u00fcdahale imkan\u0131 sunar. Remarketing geri d\u00f6n\u00fc\u015f oran\u0131 %83\u2019t\u00fcr.<\/span><\/li>\n<\/ol>\n

           <\/p>\n

            \n
          1. Youtube Reklam\u0131: y\u0131llar sonra bile, cuma g\u00fcnleri en \u00e7ok aranan kelimelerinin \u201cKurtlar vadisi pusu son b\u00f6l\u00fcm\u201d oldu\u011funu, ma\u00e7lardan sonra ma\u00e7 \u00f6zeti aramalar\u0131n\u0131n trend oldu\u011funu g\u00f6r\u00fcyoruz. Bu do\u011frultuda \u00a0YouTube reklamlar\u0131n\u0131n da de\u011ferini az da olsa anlayabiliriz san\u0131r\u0131m. Ayr\u0131ca video reklamlar\u0131 ile etkisi en \u00e7ok olan video g\u00f6r\u00fcnt\u00fclerle kullan\u0131c\u0131lara ula\u015farak, daha b\u00fcy\u00fck etkiler b\u0131rakmak sizin elinizde.<\/span><\/li>\n<\/ol>\n

             <\/p>\n

            Bu ara\u00e7lar Turizm sekt\u00f6r\u00fcnde kullanabilece\u011finiz Dijital \u00e7\u00f6z\u00fcmlerin baz\u0131lar\u0131 diyebiliriz. <\/span><\/p>\n

            \u00d6nemli olan karar vermek. Defans m\u0131? Atak m\u0131? Ya da \u015f\u00f6yle soray\u0131m K\u0131rm\u0131z\u0131 hap m\u0131? Mavi hap m\u0131?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            T\u00fcrkiye \u2019nin ekonomideki en \u00f6nemli kalemlerinden biri olan Turizm, diken \u00fczerinde! S\u0131n\u0131r\u0131m\u0131zdaki \u00a0kar\u0131\u015f\u0131kl\u0131k ve son olarak Rusya u\u00e7a\u011f\u0131n\u0131n d\u00fc\u015f\u00fcr\u00fclmesi turizmcilerin g\u00f6z\u00fcn\u00fc korkutmu\u015f durumda. Etkilerin ne derinlikte ya\u015fanaca\u011f\u0131n\u0131 zaman g\u00f6sterecek olsa da erken rezervasyonlar\u0131n bo\u015flu\u011fu sinyalleri daha g\u00f6r\u00fcn\u00fcr k\u0131l\u0131yor. Peki bu durumda ne yapmal\u0131? Geri \u00e7ekilip, harcamalar\u0131 k\u0131s\u0131p, bu s\u00fcre\u00e7te kabu\u011funda m\u0131 ge\u00e7irmeli? Yoksa azalan potansiyeli…<\/p>\n","protected":false},"author":1,"featured_media":27324,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[672,691,694,768,769],"yst_prominent_words":[],"class_list":["post-31437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-dijital-en","tag-dijital-firsatlar-en","tag-turizm-en","tag-turizm-sektoru-en","tag-turizm-sektoru-firsati-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31437"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27324"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31437"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}