{"id":31472,"date":"2015-02-26T00:00:00","date_gmt":"2015-02-26T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/siyasette-sosyal-medya-nin-onemi-ve-dijital-baskan\/"},"modified":"2015-02-26T00:00:00","modified_gmt":"2015-02-26T00:00:00","slug":"siyasette-sosyal-medya-nin-onemi-ve-dijital-baskan","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/siyasette-sosyal-medya-nin-onemi-ve-dijital-baskan\/","title":{"rendered":"Siyasette Sosyal Medya\u2019 n\u0131n \u00d6nemi ve Dijital Ba\u015fkan"},"content":{"rendered":"

G\u00fcn\u00fcm\u00fczde politikac\u0131lar\u0131n neredeyse tamam\u0131 sosyal medyay\u0131 aktif olarak kullanmaktad\u0131r. Nedeni ise hedef kitleleri olan toplumun bu a\u011flarda di\u011fer mecralara g\u00f6re g\u00fcn ge\u00e7tik\u00e7e daha fazla vakit ge\u00e7irmesi, daha fazla ki\u015fi taraf\u0131ndan tan\u0131nabilmek, daha \u00e7ok se\u00e7mene ula\u015fabilmek ve onlar\u0131n g\u00f6r\u00fc\u015flerini etkin ve verimli bir \u015fekilde de\u011ferlendirebiliyor olmas\u0131d\u0131r.<\/p>\n

Sosyal medya mecralar\u0131 sayesinde politikac\u0131lar se\u00e7menlerine \u00e7ok daha k\u0131sa s\u00fcrede ula\u015fabiliyor, kendileri hakk\u0131nda daha fazla bilgi verebilme \u015fans\u0131 yakalayabiliyorlar.<\/p>\n

Bu \u015fans\u0131 en iyi kullanan politikac\u0131lar aras\u0131nda ise Barack Obama yer al\u0131yor.<\/p>\n

Barack Obama\u2019n\u0131n 2008 y\u0131l\u0131 ba\u015fkanl\u0131k se\u00e7imlerini kazanmak i\u00e7in att\u0131\u011f\u0131 en \u00f6nemli ad\u0131mlardan birisi de sosyal medyay\u0131 etkin kullanmak oldu. Barack Obama se\u00e7im kampanyas\u0131n\u0131 internet \u00fczerinden de y\u00fcr\u00fctmek i\u00e7in Facebook\u2019un ortak kurucusu olan Chris Hughes ile anla\u015ft\u0131. Chris Hughes, kurdu\u011fu ekiple birlikte Barack Obama\u2019n\u0131n sosyal medya stratejilerini geli\u015ftirdi.<\/p>\n

Se\u00e7im kampanyas\u0131 sona ererken :<\/p>\n

Obama, rakibi McCain\u2019 den<\/p>\n

\u2022 4 kat\u0131 Facebook arkada\u015f\u0131
\n\u2022 5 kat\u0131 Youtube g\u00f6sterimi
\n\u2022 5 kat\u0131 website ziyaret\u00e7isi vard\u0131.<\/p>\n

\"sosyal-medya-ve-siyaset\"<\/a><\/p>\n

Se\u00e7im Kampanyas\u0131 sona erdi\u011finde Barack Obama ba\u015fkan , Chris Hughes ise 2008 y\u0131l\u0131n\u0131n en iyi pazarlamac\u0131s\u0131 se\u00e7ildi.<\/p>\n

\"chris-hughes1\"<\/a><\/p>\n

Bu istatistikler Sosyal Medya\u2019n\u0131n giderek daha b\u00fcy\u00fck bir g\u00fc\u00e7 haline geldi\u011fini , \u00f6nceleri sadece birer ileti\u015fim arac\u0131 olarak g\u00f6r\u00fclen bu mecralar\u0131n g\u00fcn\u00fcm\u00fczde evrim ge\u00e7irerek yaln\u0131zca firmalar taraf\u0131ndan de\u011fil siyasiler taraf\u0131ndan da \u00e7ok etkin bir bi\u00e7imde kullan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n

Dijital ba\u015fkan Barack Obama\u2019n\u0131n sosyal medya stratejisi o kadar ba\u015far\u0131l\u0131 oldu ki se\u00e7imden sonra kitap haline getirildi.<\/p>\n

\"barack-obama-sosyal-medya\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00fcn\u00fcm\u00fczde politikac\u0131lar\u0131n neredeyse tamam\u0131 sosyal medyay\u0131 aktif olarak kullanmaktad\u0131r. Nedeni ise hedef kitleleri olan toplumun bu a\u011flarda di\u011fer mecralara g\u00f6re g\u00fcn ge\u00e7tik\u00e7e daha fazla vakit ge\u00e7irmesi, daha fazla ki\u015fi taraf\u0131ndan tan\u0131nabilmek, daha \u00e7ok se\u00e7mene ula\u015fabilmek ve onlar\u0131n g\u00f6r\u00fc\u015flerini etkin ve verimli bir \u015fekilde de\u011ferlendirebiliyor olmas\u0131d\u0131r. Sosyal medya mecralar\u0131 sayesinde politikac\u0131lar se\u00e7menlerine \u00e7ok daha k\u0131sa s\u00fcrede…<\/p>\n","protected":false},"author":1,"featured_media":27261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[],"yst_prominent_words":[],"class_list":["post-31472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31472"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27261"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31472"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}