{"id":31481,"date":"2014-11-28T00:00:00","date_gmt":"2014-11-28T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/dijital-dunyayi-2015de-neler-bekliyor\/"},"modified":"2014-11-28T00:00:00","modified_gmt":"2014-11-28T00:00:00","slug":"dijital-dunyayi-2015de-neler-bekliyor","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/dijital-dunyayi-2015de-neler-bekliyor\/","title":{"rendered":"Dijital D\u00fcnyay\u0131 2015&#8217;de Neler Bekliyor?"},"content":{"rendered":"<p>Dijitalle\u015fmenin doruklar\u0131ndaym\u0131\u015f gibi hissetsek de herkes hala dijitalin \u00e7ok gerisinde kalan bir \u00e7ok markan\u0131n varl\u0131\u011f\u0131n\u0131 kabul etmi\u015f durumda&#8230; Dolay\u0131s\u0131yla dijital d\u00fcnyada varl\u0131\u011f\u0131n\u0131 ispatlam\u0131\u015f ve g\u00fcn ge\u00e7tik\u00e7e bu y\u00f6nde geli\u015fime a\u00e7\u0131k olan markalar i\u00e7in 2015 y\u0131l\u0131 onlar\u0131n fark\u0131n\u0131n iyice belirlenmi\u015f modelde \u00f6ne \u00e7\u0131kmas\u0131 i\u00e7in en parlak d\u00f6nem olacak.Bu markalar\u0131n m\u00fc\u015fteri kitlesindeki de\u011fi\u015fimi g\u00f6zard\u0131 ederek belirtmek gerekir ki; markalar\u0131n daha \u015feffaf ve m\u00fc\u015fteri kitlesi ile daha s\u0131k\u0131 ileti\u015fimde olmas\u0131 gerekecek. Sosyal a\u011flar\u0131 \u00fczerinden kurduklar\u0131 ileti\u015fim modelini geli\u015ftirmek zorunda kalacaklar. Dijital reklamlara yeni ba\u015flayacak markalar i\u00e7in \u00e7ok ciddi bir pazar\u0131n varl\u0131\u011f\u0131 hemen hemen t\u00fcm i\u015fletmelere fayda sa\u011flayacak. Yani geriden gelmelerine ra\u011fmen yeni potansiyellerini en kolay bulacaklar\u0131 yol haritas\u0131nda ilk s\u0131rada internet reklamlar\u0131 gelecek. \u0130nternet reklamlar\u0131nda pazar pay\u0131n\u0131n her i\u015fletmeye yetecek kadar olmas\u0131 ise t\u00fcm markalara \u0131\u015f\u0131k tutacak. Markalar ile ajanslar aras\u0131nda olu\u015facak ba\u011fl\u0131l\u0131\u011fa bakt\u0131\u011f\u0131m\u0131zda ise; ajanslarla olan ileti\u015fimin artmas\u0131, ajanslara sa\u011flanan bilgi ak\u0131\u015f\u0131 konusunda da h\u0131zl\u0131 ve dinamik bir yap\u0131ya ihtiya\u00e7 duyulacakt\u0131r. \u00d6zellikle markalar\u0131n bir partner olarak g\u00f6rd\u00fc\u011f\u00fc ajanslardan beklentileri \u00e7o\u011falmakla birlikte, hep bir ad\u0131m \u00f6nde olma iste\u011fi daha da rekabet getirecektir. Bu a\u00e7\u0131dan bak\u0131ld\u0131\u011f\u0131nda g\u00fcven duyulacak, markan\u0131n kendini emanet etmesi gereken ajanslar\u0131n fark\u0131 da bu noktada ortaya \u00e7\u0131kacak&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijitalle\u015fmenin doruklar\u0131ndaym\u0131\u015f gibi hissetsek de herkes hala dijitalin \u00e7ok gerisinde kalan bir \u00e7ok markan\u0131n varl\u0131\u011f\u0131n\u0131 kabul etmi\u015f durumda&#8230; Dolay\u0131s\u0131yla dijital d\u00fcnyada varl\u0131\u011f\u0131n\u0131 ispatlam\u0131\u015f ve g\u00fcn ge\u00e7tik\u00e7e bu y\u00f6nde geli\u015fime a\u00e7\u0131k olan markalar i\u00e7in 2015 y\u0131l\u0131 onlar\u0131n fark\u0131n\u0131n iyice belirlenmi\u015f modelde \u00f6ne \u00e7\u0131kmas\u0131 i\u00e7in en parlak d\u00f6nem olacak.Bu markalar\u0131n m\u00fc\u015fteri kitlesindeki de\u011fi\u015fimi g\u00f6zard\u0131 ederek belirtmek gerekir&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[],"yst_prominent_words":[],"class_list":["post-31481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31481"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27241"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31481"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}