Dijitalle\u015fme kavram\u0131 g\u00fcn\u00fcm\u00fczde en \u00e7ok kullan\u0131lan kavramlardan biri olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Geleneksel mecra olarak adland\u0131rd\u0131\u011f\u0131m\u0131z gazete, televizyon, dergi, yaz\u0131l\u0131 bas\u0131n bir taraftan devam ederken as\u0131l g\u00fcc\u00fc dijital mecraya b\u0131rak\u0131yor. Online reklamlar, display reklamlar, sosyal medya kullan\u0131m\u0131 beraberinde bir\u00e7ok kitleyi getiriyor.
\nDijital reklamlar sayesinde yapt\u0131\u011f\u0131m\u0131z t\u00fcm harcamalar\u0131 ve analitik \u00f6l\u00e7\u00fcmleri, raporlamalar\u0131 g\u00f6rebiliyor olmam\u0131z her ge\u00e7en g\u00fcn reklam sekt\u00f6r\u00fcnde dijitale olan inanc\u0131 g\u00fc\u00e7lendiriyor. Yapt\u0131\u011f\u0131m\u0131z harcamalar\u0131 net \u015fekilde ortaya koyabilir halde olmas\u0131 ve bunun sunulabilir raporlara dayanmas\u0131 ayr\u0131ca hedef kitleyi se\u00e7ebiliyor olmam\u0131z b\u00fcy\u00fck avantaj\u2026 Her firman\u0131n ihtiyac\u0131na g\u00f6re kulland\u0131\u011f\u0131 reklam stratejileri ve da\u011f\u0131l\u0131mlar\u0131 fark\u0131ndal\u0131k g\u00f6sterse de %50\u2019ye varan oranda reklam\u0131 arama motoru tabanl\u0131 reklamlar olu\u015fturuyor. Arama motoru reklamlar\u0131 sayesinde direkt olarak hedef kitle ile ula\u015fmam\u0131z sa\u011flan\u0131yor. G\u00fcn\u00fcm\u00fczde bir kobi a\u00e7\u0131ld\u0131\u011f\u0131nda bu a\u00e7\u0131l\u0131\u015f\u0131 gazete ilanlar\u0131 veya elde da\u011f\u0131t\u0131lan bro\u015f\u00fcrlerle yaparken \u015fu an \u0130nternet sitesi, dijital reklamlar ve sosyal medyada kendini tan\u0131tarak yap\u0131yor.
\nDijital reklamlarda reklamlar\u0131n g\u00f6sterilmesini \u00fclke, \u015fehir, saat aral\u0131\u011f\u0131, ya\u015f gibi genel se\u00e7imlerin yan\u0131nda spesifik tercihlerimiz reklamlar\u0131n g\u00f6sterilece\u011fi hedef kitleyi \u00f6zelle\u015ftirmemizi sa\u011fl\u0131yor. Mevcut dijital reklam d\u00f6ng\u00fcs\u00fcnde yay\u0131nlayaca\u011f\u0131m\u0131z display reklamlar\u0131n hangi sitelerde yay\u0131nlanmas\u0131n\u0131 istedi\u011fimize bile karar verir durumda oluyoruz. Ayr\u0131ca reklamlar\u0131m\u0131z istenilen seviyede d\u00f6n\u00fc\u015f\u00fc sa\u011flamad\u0131\u011f\u0131 takdirde \u00fczerinde de\u011fi\u015fiklik yapmam\u0131z \u00e7ok kolay.
\n\u0130\u015fte t\u00fcm bu avantajlar birle\u015fti\u011finde dijital reklamlar\u0131n hedeflenebilir, \u00f6l\u00e7\u00fclebilir, raporlanabilir ve ekonomik olmas\u0131 dijital reklamlar\u0131n katlanarak b\u00fcy\u00fcmesini sa\u011flamaktad\u0131r. “De\u011ferli olan her \u015fey \u00f6l\u00e7\u00fclemez, \u00f6l\u00e7\u00fclebilen her \u015fey de\u011ferli de\u011fildir” \u00a0Albert Einstein<\/p>\n","protected":false},"excerpt":{"rendered":"
Dijitalle\u015fme kavram\u0131 g\u00fcn\u00fcm\u00fczde en \u00e7ok kullan\u0131lan kavramlardan biri olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Geleneksel mecra olarak adland\u0131rd\u0131\u011f\u0131m\u0131z gazete, televizyon, dergi, yaz\u0131l\u0131 bas\u0131n bir taraftan devam ederken as\u0131l g\u00fcc\u00fc dijital mecraya b\u0131rak\u0131yor. Online reklamlar, display reklamlar, sosyal medya kullan\u0131m\u0131 beraberinde bir\u00e7ok kitleyi getiriyor. Dijital reklamlar sayesinde yapt\u0131\u011f\u0131m\u0131z t\u00fcm harcamalar\u0131 ve analitik \u00f6l\u00e7\u00fcmleri, raporlamalar\u0131 g\u00f6rebiliyor olmam\u0131z her ge\u00e7en g\u00fcn…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[656],"tags":[],"yst_prominent_words":[],"class_list":["post-31492","post","type-post","status-publish","format-standard","hentry","category-bloghaberler-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31492"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31492\/revisions"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31492"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}