Google reklamlar\u0131n\u0131n yay\u0131nlanmas\u0131na ba\u015flarken, minimum bir maliyet yoktur. G\u00fcnl\u00fck b\u00fct\u00e7e belirleyerek, bu do\u011frultu da reklamlar\u0131n\u0131z yay\u0131nlanmaya ba\u015flanabilir.<\/p>\n
T\u0131klama ba\u015f\u0131na teklif verdi\u011finiz takdirde, reklamlar\u0131n g\u00f6r\u00fcnt\u00fclenmesinden herhangi bir maliyet al\u0131nmazken, sadece bir kullan\u0131c\u0131n\u0131n reklam\u0131 t\u0131klayarak sitenizi ziyaret etmesi sonucunda reklam maliyeti, g\u00fcnl\u00fck b\u00fct\u00e7enizden d\u00fc\u015fer.\u00a0T\u0131klama ba\u015f\u0131na verdi\u011finiz tekliflerle beraber, kullan\u0131c\u0131n\u0131n sitenize ziyaretini sa\u011flamak i\u00e7in en fazla \u00f6demeyi taahh\u00fct etti\u011finiz miktar\u0131 belirleyebilirsiniz.<\/p>\n
Peki kullan\u0131c\u0131lar reklam\u0131n\u0131za t\u0131klad\u0131\u011f\u0131nda sizin belirledi\u011finiz maliyeti mi \u00f6der?
\nHay\u0131r, tbm olarak belirledi\u011finiz teklif \u00f6demeyi kabul etti\u011finiz en y\u00fcksek tutard\u0131r. Genelde ise t\u0131klama ba\u015f\u0131na maliyetleriniz bu tutardan daha d\u00fc\u015f\u00fck olur. Bir t\u0131klama i\u00e7in \u00fccretlendirildi\u011finiz son tutara ger\u00e7ek T\u0131klama Ba\u015f\u0131 Maliyet denir.<\/p>\n
Peki, \u00f6dedi\u011finiz t\u0131klama ba\u015f\u0131na maliyetin daha d\u00fc\u015f\u00fck olmas\u0131n\u0131n sebebi nedir?
\nBu fark\u0131n ortaya \u00e7\u0131kmas\u0131ndaki en \u00f6nemli ba\u015fl\u0131ca 2 fakt\u00f6r:<\/p>\n
1. Kalite puan\u0131
\n2. Reklam s\u0131ralamas\u0131
\nKalite puan\u0131n\u0131 etkileyen birden \u00e7ok fakt\u00f6r vard\u0131r, kabaca reklamlar\u0131n\u0131z\u0131n ve a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131z\u0131n reklamlar\u0131n\u0131z\u0131 g\u00f6ren kullan\u0131c\u0131lar i\u00e7in ne kadar ilgili ve yararl\u0131 oldu\u011funun \u00f6l\u00e7\u00fcs\u00fcd\u00fcr. Reklam s\u0131ralaman\u0131z\u0131n belirlenmesinde de di\u011fer reklam verenlerin t\u0131klama ba\u015f\u0131 maliyetlerinin etkisi de b\u00fcy\u00fckt\u00fcr.<\/p>\n
Hesap Y\u00f6neticisi,\u00a0Deniz Adar<\/p>\n","protected":false},"excerpt":{"rendered":"
Google reklamlar\u0131n\u0131n yay\u0131nlanmas\u0131na ba\u015flarken, minimum bir maliyet yoktur. G\u00fcnl\u00fck b\u00fct\u00e7e belirleyerek, bu do\u011frultu da reklamlar\u0131n\u0131z yay\u0131nlanmaya ba\u015flanabilir. T\u0131klama ba\u015f\u0131na teklif verdi\u011finiz takdirde, reklamlar\u0131n g\u00f6r\u00fcnt\u00fclenmesinden herhangi bir maliyet al\u0131nmazken, sadece bir kullan\u0131c\u0131n\u0131n reklam\u0131 t\u0131klayarak sitenizi ziyaret etmesi sonucunda reklam maliyeti, g\u00fcnl\u00fck b\u00fct\u00e7enizden d\u00fc\u015fer.\u00a0T\u0131klama ba\u015f\u0131na verdi\u011finiz tekliflerle beraber, kullan\u0131c\u0131n\u0131n sitenize ziyaretini sa\u011flamak i\u00e7in en fazla \u00f6demeyi taahh\u00fct…<\/p>\n","protected":false},"author":1,"featured_media":27157,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[],"yst_prominent_words":[],"class_list":["post-31515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31515"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27157"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31515"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}