Kriz zamanlar\u0131nda genellikle panik davran\u0131\u015f\u0131 ve belki de bir refleks olarak ilk ba\u015fta pazarlama harcamalar\u0131 kesilir. Asl\u0131nda \u00e7o\u011fu i\u015fletme sonradan fark eder ki kriz ve ekonominin darald\u0131\u011f\u0131, piyasalar\u0131n grip oldu\u011fu zamanlarda asl\u0131nda i\u015fletmeler hayatta kalmak i\u00e7in daha fazla sat\u0131\u015fa ihtiya\u00e7 duyar. Bu nedenle asl\u0131nda ihtiya\u00e7 olan \u015fey pazarlama b\u00fct\u00e7elerini k\u0131smak de\u011fil pazarlama b\u00fct\u00e7elerini daha verimli hale getirmektir. Bunu sa\u011flamak i\u00e7in markalar uzun vadeli marka yat\u0131r\u0131mlar\u0131n\u0131 k\u0131sa vadeli d\u00f6n\u00fc\u015f getirecek d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 kelimelere AdWords reklam\u0131 vererek, \u00f6l\u00e7\u00fclemeyen ve geri d\u00f6n\u00fc\u015f sa\u011flay\u0131p sa\u011flamad\u0131\u011f\u0131 kesin olmayan gazete ve dergi reklamlar\u0131 yerine de s\u0131n\u0131rl\u0131 b\u00fct\u00e7e varsa neyin kar\u015f\u0131l\u0131\u011f\u0131nda ne kadar sat\u0131\u015f getirdi\u011fi \u00f6l\u00e7\u00fclebilen dijital reklamlar\u0131 kullanmak i\u015fletmeler a\u00e7\u0131s\u0131ndan anlaml\u0131 olabilir. Kriz zamanlar\u0131nda t\u00fcketicilerde de do\u011fal olarak ucuza olan aray\u0131p artt\u0131\u011f\u0131 i\u00e7in reklam metinlerinizde ve anahtar kelimelerinizde ucuz ve ekonomik kelimelerini de kullanman\u0131z ald\u0131\u011f\u0131n\u0131z d\u00f6n\u00fc\u015f\u00fcmleri artt\u0131rman\u0131z\u0131 sa\u011flar.
\nBu nedenle biz Profaj olarak m\u00fc\u015fterilerimize kriz ve ekonominin darald\u0131\u011f\u0131 d\u00f6nemlerde reklam harcamalar\u0131n\u0131 k\u0131smak yerine verimlile\u015ftirmelerini \u00f6neriyoruz.<\/p>\n
Arma\u011fan Bengi
\nProfaj \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fc<\/p>\n","protected":false},"excerpt":{"rendered":"
Kriz zamanlar\u0131nda genellikle panik davran\u0131\u015f\u0131 ve belki de bir refleks olarak ilk ba\u015fta pazarlama harcamalar\u0131 kesilir. Asl\u0131nda \u00e7o\u011fu i\u015fletme sonradan fark eder ki kriz ve ekonominin darald\u0131\u011f\u0131, piyasalar\u0131n grip oldu\u011fu zamanlarda asl\u0131nda i\u015fletmeler hayatta kalmak i\u00e7in daha fazla sat\u0131\u015fa ihtiya\u00e7 duyar. Bu nedenle asl\u0131nda ihtiya\u00e7 olan \u015fey pazarlama b\u00fct\u00e7elerini k\u0131smak de\u011fil pazarlama b\u00fct\u00e7elerini daha verimli…<\/p>\n","protected":false},"author":1,"featured_media":27153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[],"yst_prominent_words":[],"class_list":["post-31516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31516"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27153"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31516"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}