Sosyal medya sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan veya \u00e7al\u0131\u015fmay\u0131 d\u00fc\u015f\u00fcnen herkesi ilgilendirecek bir kitap bug\u00fcn raflardaki yerini al\u0131yor. Ayta\u00e7 Mest\u00e7i taraf\u0131ndan kaleme al\u0131nan \u201cBir Sosyal Medya Dan\u0131\u015fman\u0131n\u0131n An\u0131lar\u0131\u201d isimli kitap \u00f6zellikle sekt\u00f6r \u00e7al\u0131\u015fanlar\u0131n\u0131n okumas\u0131 gerekenler aras\u0131nda\u2026
\n\u201cSiz sosyal a\u011f\u0131 her ne sebeple kullan\u0131rsan\u0131z kullan\u0131n \u015firket kap\u0131s\u0131ndan i\u00e7eri girdi\u011finiz andan itibaren baz\u0131 \u015feyler de\u011fi\u015fecektir.\u201d
\nSekt\u00f6re dair an\u0131lar\u0131 payla\u015fmak i\u00e7in iyi bir tecr\u00fcbeye sahip olmak gerekir. Ayta\u00e7 Mest\u00e7i\u2019de sekt\u00f6rde 10 y\u0131ldan fazla s\u00fcredir edinmi\u015f oldu\u011fu tecr\u00fcbeyi okuyucular\u0131na aktarmay\u0131 ama\u00e7l\u0131yor.
\nKitaba konu olan markalar ise sa\u011fl\u0131k, spor, sanat, haber, bili\u015fim, teknoloji gibi pek \u00e7ok farkl\u0131 sekt\u00f6re yay\u0131lm\u0131\u015f durumda. Bu markalar i\u00e7in \u00e7al\u0131\u015fan ve Ayta\u00e7 Mest\u00e7i taraf\u0131ndan \u201cdostlar\u0131m\u201d olarak aktar\u0131lan sekt\u00f6r \u00e7al\u0131\u015fanlar\u0131 da bir itiraf kitab\u0131nda bulunmas\u0131 gerekti\u011fi gibi ger\u00e7ek isimleri kullan\u0131lmadan yabanc\u0131 isimlerle anlat\u0131l\u0131yor.
\nTan\u0131mlamadan ise kitab\u0131n tam olarak neyi anlatt\u0131\u011f\u0131 \u015fu \u015fekilde ortaya \u00e7\u0131k\u0131yor: \u201c\u0130\u015fin asl\u0131 bu kitapta bu markalar\u0131n sosyal medya ya\u015famlar\u0131n\u0131 bulacaks\u0131n\u0131z. Yine bu kitapta bu markada \u00e7al\u0131\u015fan bir\u00e7ok dostumun sosyal a\u011flarla tan\u0131\u015fmalar\u0131n\u0131, ya\u015fad\u0131klar\u0131n\u0131, \u00f6\u011frendiklerini, sorunlar\u0131n\u0131 ve \u00e7\u00f6z\u00fcmlerini okuyacaks\u0131n\u0131z\u2026\u201d
\nKitapta yer alan konular ise \u015f\u00f6yle s\u0131ralan\u0131yor:
\nBa\u015flang\u0131\u00e7 Noktam Sosyal A\u011f
\nKitab\u0131 Okumaya Ba\u015flamadan
\nSosyal A\u011f \u0130le \u0130lk Kar\u015f\u0131la\u015fma
\nYeni Bir Y\u00f6netici ve Sosyal \u015eaha Kalk\u0131\u015f
\nBirka\u00e7 Dost Edinmeden, 965 Milyon D\u00fc\u015fmanla Ba\u015fa \u00c7\u0131kamazs\u0131n!
\nSosyal Hesap Y\u00f6netimi Kimlere Kalacak
\nBizim \u015eirketi \u015eu Sosyal A\u011fa Bir Ba\u011flayal\u0131m
\nDevaml\u0131 Sosyal ve Uyan\u0131k Olun
\nHer Marka Sosyal A\u011flarda Olmal\u0131 m\u0131?
\nE-posta \u0130le Sosyal Davetiye
\nMarkan\u0131z Sosyal A\u011flarda Ko\u015farken Siz Y\u00f6neticiler Ne Yapmal\u0131s\u0131n\u0131z?
\nB\u00fcy\u00fck Arenadaki K\u00fc\u00e7\u00fck \u0130\u015fletmelerin Sosyal Medya Fobisi
\n\u0130yi Bir Sosyal A\u011f Hesab\u0131 Ad\u0131ndan Belli Olur
\n\u00dcniversitede Sosyal A\u011f Stratejisi Dur Bir Dan\u0131\u015fmana Soral\u0131m
\nDur Bir Dan\u0131\u015fmana Soral\u0131m
\nYorum Yazarken \u00c7\u00f6l Haydudu Olmay\u0131n!
\nAman Doktor Can\u0131m Kuzum Doktor Derdime Bir \u00c7are
\nYanl\u0131\u015f Zamanda Yanl\u0131\u015f Payla\u015f\u0131mlar
\nKurumsal Firmalarda Sosyal Medya (Ekibi) Tak\u0131m\u0131
\nBir S\u00fcr\u00fc Gereksiz Vaatler, Sonra Berini T\u0131rmalar (Ak\u0131ll\u0131 M\u00fc\u015fteri Gereksiz Vaatlerle Zaman Harcamaz (Pabu\u00e7 B\u0131rakmaz))
\nFacebook\u2019tan Farkl\u0131 Sayfa Y\u00f6neticili\u011fi T\u00fcrleri
\nSosyal Medya\u2019n\u0131n G\u00fcc\u00fcn\u00fc Hafife Alma!
\nArkas\u0131nda Duramayaca\u011f\u0131n\u0131z S\u00f6zler Vermeyin
\nSosyal Medya Giri\u015f Evveli \u0130nternet Y\u00fcz\u00fcn\u00fc Do\u011fru Olu\u015fturma
\n\u00c7ehreyi Tema\u015fa-i H\u00fcm\u00e2y\u00fbn\u2019da (Facebook) Edepli Hitab
\nSosyal A\u011flar Hakaret mi yoksa \u00d6zg\u00fcrl\u00fck m\u00fc?
\nSosyal \u0130\u015f Stratejilerinde Kurumsal Yap\u0131land\u0131rmada Be\u015f Farkl\u0131 Yol
\nSekt\u00f6r \u00e7al\u0131\u015fanlar\u0131n\u0131n itiraf edecekleri \u00e7ok \u015fey var. Yer alan konular ve anlat\u0131lanlarda herkesin kendini g\u00f6rece\u011fi ortada. Bizden tavsiye \u201cBir Sosyal Medya Dan\u0131\u015fman\u0131n\u0131n An\u0131lar\u0131\u201d okunmas\u0131 gerekenler aras\u0131nda yer almal\u0131!
\n– See more at: http:\/\/aristolog.com\/bir-sosyal-medya-danismaninin-anilari\/#sthash.yD2MUjxu.dpuf<\/p>\n","protected":false},"excerpt":{"rendered":"
Sosyal medya sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan veya \u00e7al\u0131\u015fmay\u0131 d\u00fc\u015f\u00fcnen herkesi ilgilendirecek bir kitap bug\u00fcn raflardaki yerini al\u0131yor. Ayta\u00e7 Mest\u00e7i taraf\u0131ndan kaleme al\u0131nan \u201cBir Sosyal Medya Dan\u0131\u015fman\u0131n\u0131n An\u0131lar\u0131\u201d isimli kitap \u00f6zellikle sekt\u00f6r \u00e7al\u0131\u015fanlar\u0131n\u0131n okumas\u0131 gerekenler aras\u0131nda\u2026 \u201cSiz sosyal a\u011f\u0131 her ne sebeple kullan\u0131rsan\u0131z kullan\u0131n \u015firket kap\u0131s\u0131ndan i\u00e7eri girdi\u011finiz andan itibaren baz\u0131 \u015feyler de\u011fi\u015fecektir.\u201d Sekt\u00f6re dair an\u0131lar\u0131 payla\u015fmak i\u00e7in…<\/p>\n","protected":false},"author":1,"featured_media":27135,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[],"yst_prominent_words":[],"class_list":["post-31525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31525"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/27135"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31525"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}