{"id":31537,"date":"2013-12-05T00:00:00","date_gmt":"2013-12-05T00:00:00","guid":{"rendered":"https:\/\/profaj.com\/markalar-icin-twitter-kullanimi-nasil-olmali\/"},"modified":"2013-12-05T00:00:00","modified_gmt":"2013-12-05T00:00:00","slug":"markalar-icin-twitter-kullanimi-nasil-olmali","status":"publish","type":"post","link":"https:\/\/profaj.com\/en\/markalar-icin-twitter-kullanimi-nasil-olmali\/","title":{"rendered":"Markalar \u0130\u00e7in Twitter Kullan\u0131m\u0131 Nas\u0131l Olmal\u0131?"},"content":{"rendered":"

\"Twitter\"Twitter, hepimizin bildi\u011fi gibi ki\u015filerin, kurumlar\u0131n o an ne yapt\u0131klar\u0131n\u0131, ne hissettiklerini, d\u00fc\u015f\u00fcncelerini, g\u00f6r\u00fc\u015flerini payla\u015ft\u0131klar\u0131 k\u0131sa mesajlar\u0131n yer ald\u0131\u011f\u0131 bir mikroblog. Ki\u015fisel olarak kullan\u0131ld\u0131\u011f\u0131 gibi son d\u00f6nemlerdeki sosyal medya patlamalar\u0131ndan sonra markalar\u0131nda fazlas\u0131yla tercih etti\u011fi bir\u00a0sosyal a\u011f<\/p>\n

Twitter kullan\u0131m\u0131 ile ilgili elbette platformun getirdi\u011fi baz\u0131 kurallar var. Ancak bu konuda as\u0131l \u00f6nem ta\u015f\u0131yan nokta bir markan\u0131n twitter kullan\u0131m\u0131nda kurumsal kimli\u011fini \u00f6n plana \u00e7\u0131kararak, twitter\u2019\u0131 bir pazarlama arac\u0131 haline getirmektir. Markalar i\u00e7in sosyal medya a\u011flar\u0131nda yer almak art\u0131k trend olmaktan \u00e7\u0131k\u0131p, bir \u00e7ok \u00f6rnekle birlikte pazarlama-sat\u0131\u015f kanallar\u0131na yapt\u0131\u011f\u0131 olumlu etkiyle bilinmektedir. Peki, markalar twitter a\u011f\u0131n\u0131 nas\u0131l kullanmal\u0131?<\/p>\n

Twitter<\/strong><\/a>\u00a0i\u00e7in tasar\u0131m<\/a>:<\/b>\u00a0\u0130lk etapta takip\u00e7ileriniz sayfan\u0131z\u0131 ziyaret etti\u011finde onlara markan\u0131zla ilgili kurumsal bir alg\u0131 olu\u015fturmal\u0131s\u0131n\u0131z. Markan\u0131z\u0131n sembol\u00fc ya da \u00fcr\u00fcn\u00fc her neyse onu \u00f6n plana \u00e7\u0131karan bir arka plan g\u00f6rseli kullan\u0131lmal\u0131. Kapak ve arka plan g\u00f6rselinizin farkl\u0131 olmas\u0131 gerekir. (\u00fcr\u00fcn ve logo ayr\u0131 ayr\u0131 kullan\u0131labilir) \u00c7\u00fcnk\u00fc ki\u015filerin ilk 10 saniyede sizinle ilgili k\u0131smen de olsa bir fikri olu\u015fur. Tabii ki, markan\u0131z\u0131n \u00fcr\u00fcn\/hizmetlerine att\u0131\u011f\u0131n\u0131z g\u00f6rsel tweet\u2019ler ile de yer vermelisiniz. B\u00f6ylelikle takip\u00e7ilerinizin haf\u0131zas\u0131nda daha kal\u0131c\u0131 bir yer edinirsiniz.<\/p>\n

Kullan\u0131c\u0131 ad\u0131:<\/b>\u00a0Twitter\u2019da markan\u0131z ile ilgili tek bir kullan\u0131c\u0131 ad\u0131n\u0131z olmal\u0131 ve t\u00fcm sosyal a\u011flarda bu ad\u0131 kullanmal\u0131s\u0131n\u0131z. \u00d6zellikle k\u0131saltmalardan uzak durun! Takip\u00e7iler direkt olarak markan\u0131n ad\u0131n\u0131 yazarak arat\u0131rlar. Birka\u00e7 markaya sahip olsan\u0131z da hepsini birle\u015ftirdi\u011finiz as\u0131l ad\u0131n\u0131z ne ise kullan\u0131c\u0131 ad\u0131n\u0131z olmal\u0131.<\/p>\n

Profil bilgileri:<\/b>\u00a0Takip\u00e7ilerinizin sizi tan\u0131mas\u0131 i\u00e7in en \u00f6nemli k\u0131s\u0131md\u0131r. \u0130ster tweet\u2019leriniz ile ister profiliniz ile onlara kendinizi anlatmal\u0131s\u0131n\u0131z. \u015eu bilgilere yer vermeniz markan\u0131z a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131r;<\/p>\n

– Sekt\u00f6r\u00fcn\u00fcz\u00fcn ad\u0131<\/p>\n

– Vizyon ve misyonunuz<\/p>\n

– Referanslar\u0131n\u0131z<\/p>\n

–\u00a0M\u00fc\u015fterilerinizin\u00a0 g\u00f6r\u00fc\u015fleri<\/p>\n

Di\u011fer sosyal a\u011flar:<\/b>\u00a0Twitter d\u0131\u015f\u0131ndaki sosyal a\u011flar\u0131 da kullanmal\u0131s\u0131n\u0131z. En \u00e7ok tercih edilen Facebook, Google+, Linked\u0131n gibi hesaplar\u0131n\u0131z\u0131 ba\u011flamay\u0131 unutmay\u0131n. Her a\u011f\u0131n takip\u00e7ileri farkl\u0131 olabilir, b\u00f6ylelikle takip\u00e7i kazanma \u015fans\u0131n\u0131z da do\u011fabilir.<\/p>\n

Payla\u015f\u0131mlar:<\/b>\u00a0Twitter a\u011f\u0131ndaki payla\u015f\u0131mlar\u0131n\u0131z ile kendinizi anlatt\u0131ktan sonra, kampanyalar\u0131n\u0131z ve duyurular\u0131n\u0131za yer vermenizde fayda var. Tabii 140 karakter s\u0131n\u0131r\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z. Bu konudaki \u00f6nerim kampanyalar\u0131n\u0131z ile a\u00e7\u0131klay\u0131c\u0131 olmak i\u00e7in infografikler de olu\u015fturabilirsiniz. B\u00f6ylelikle mesajlar\u0131n\u0131z \u00a0a\u00e7\u0131k ve net ula\u015f\u0131r, ayn\u0131 zamanda web sitenize, bloglar\u0131n\u0131za link vermeyi ihmal etmeyin!<\/p>\n

Takip\u00e7iler:\u00a0<\/b>\u015e\u00fcphesiz daha fazla ki\u015fiye ula\u015fmak i\u00e7in daha \u00e7ok takip\u00e7i kazanmal\u0131s\u0131n\u0131z. Hem farkl\u0131 sosyal a\u011flar\u0131n\u0131z ile hem de payla\u015f\u0131mlar\u0131n\u0131z ile takip\u00e7ilerinizi elinizde tutmal\u0131s\u0131n\u0131z. Payla\u015f\u0131mlar\u0131n\u0131z s\u0131k\u0131c\u0131 olmamal\u0131, markan\u0131z\u0131 \u00f6n plana \u00e7\u0131kar\u0131rken unutmay\u0131n hayat devam ediyor, zamanla g\u00fcncel konular ile ilgili de payla\u015f\u0131mlara yer verebilirsiniz. Tabii bunun i\u00e7in markan\u0131z\u0131n sekt\u00f6r\u00fc \u00e7ok \u00f6nemli\u2026 Herkesi takip etmemelisiniz, \u00e7\u00fcnk\u00fc siz bir markas\u0131n\u0131z. \u0130lk etapta fazla takip\u00e7iden \u00e7ok kaliteli takip\u00e7iler \u00fczerinde yo\u011funla\u015fmal\u0131s\u0131n\u0131z.<\/p>\n

T\u00fcm bunlar markan\u0131z\u0131n twitter a\u011f\u0131ndaki konumu i\u00e7in son derece \u00f6nem ta\u015f\u0131r. Hepsi bir b\u00fct\u00fcn olarak d\u00fc\u015f\u00fcn\u00fclmeli, markaya dair stratejiler geli\u015ftirilmeli. T\u00fcm bunlar\u0131 yaparken sosyal medya uzmanlar\u0131ndan destek alman\u0131z yarar\u0131n\u0131za olacakt\u0131r.<\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Ece YAR<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter, hepimizin bildi\u011fi gibi ki\u015filerin, kurumlar\u0131n o an ne yapt\u0131klar\u0131n\u0131, ne hissettiklerini, d\u00fc\u015f\u00fcncelerini, g\u00f6r\u00fc\u015flerini payla\u015ft\u0131klar\u0131 k\u0131sa mesajlar\u0131n yer ald\u0131\u011f\u0131 bir mikroblog. Ki\u015fisel olarak kullan\u0131ld\u0131\u011f\u0131 gibi son d\u00f6nemlerdeki sosyal medya patlamalar\u0131ndan sonra markalar\u0131nda fazlas\u0131yla tercih etti\u011fi bir\u00a0sosyal a\u011f Twitter kullan\u0131m\u0131 ile ilgili elbette platformun getirdi\u011fi baz\u0131 kurallar var. Ancak bu konuda as\u0131l \u00f6nem ta\u015f\u0131yan nokta bir…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[],"yst_prominent_words":[],"class_list":["post-31537","post","type-post","status-publish","format-standard","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31537"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31537\/revisions"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31537"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}