Adwords Terimleri: A\u00e7\u0131l\u0131\u015f Sayfas\u0131<\/b><\/p>\n
\u00a0\u00a0Kullan\u0131c\u0131lar\u0131n reklama t\u0131klad\u0131ktan sonra kar\u015f\u0131la\u015ft\u0131\u011f\u0131 sayfaya, a\u00e7\u0131l\u0131\u015f sayfas\u0131 denilmektedir. Bu sayfan\u0131n yabanc\u0131 dil kar\u015f\u0131l\u0131\u011f\u0131 landing page olarak bilinir. Reklam\u0131n hedef URL g\u00f6r\u00fcn\u00fcm\u00fc ne ise, sayfan\u0131n URL g\u00f6r\u00fcn\u00fcm\u00fc de ayn\u0131 olur. Her reklam i\u00e7in farkl\u0131 bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 belirlenebilir. Verilen her hizmetin ya da g\u00f6r\u00fcnt\u00fclenmesi istenilen her sayfan\u0131n ayr\u0131 bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 olabilir. Adwords taraf\u0131ndan tasarlanan bu reklam altyap\u0131s\u0131 sayesinde her sayfa i\u00e7in ayr\u0131 bir reklam verilebilir. Site i\u00e7erisindeki farkl\u0131 sayfalar\u0131n, farkl\u0131 reklamlar ile g\u00f6r\u00fcnt\u00fclenmesi istenildi\u011finde a\u00e7\u0131l\u0131\u015f sayfas\u0131 devreye girer. Reklam\u0131n URL g\u00f6r\u00fcn\u00fcm\u00fc ile a\u00e7\u0131lan sayfan\u0131n URL g\u00f6r\u00fcn\u00fcm\u00fc ayn\u0131 olacak \u015fekilde ayarlan\u0131r. Birden fazla reklam verildi\u011finde URL \u00e7ak\u0131\u015fmas\u0131 ya\u015fanmas\u0131, bu sayede engellenir.<\/span><\/p>\n \u00a0\u00a0A\u00e7\u0131l\u0131\u015f sayfas\u0131 ayn\u0131 URL ad\u0131 alt\u0131nda olmas\u0131 gerekir. Farkl\u0131 bir web sitesine y\u00f6nlendirme bulunmamal\u0131d\u0131r. Sitenin adresinin dizininde olan her sayfa farkl\u0131 bir reklam ile g\u00f6sterilebilir. \u00d6rne\u011fin her sayfan\u0131n anahtar kelimesi farkl\u0131 ise bu sayfalar\u0131n anahtar kelimesi farkl\u0131 olaca\u011f\u0131ndan \u00f6t\u00fcr\u00fc farkl\u0131 sayfalar\u0131n reklam\u0131 verilir. T\u00fcm bunlar\u0131n yan\u0131 s\u0131ra sadece ana sayfay\u0131 reklam vermek yerine ana sayfan\u0131n yan\u0131 s\u0131ra di\u011fer yan sayfalar\u0131 reklam olarak g\u00f6stermek, daha mant\u0131kl\u0131 olacakt\u0131r. Bu sayede kullan\u0131c\u0131lar\u0131n istedi\u011fi sayfa ile kar\u015f\u0131la\u015fmas\u0131n\u0131 sa\u011flamak, s\u00f6z konusu olacak durumlar aras\u0131nda yer al\u0131r. A\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131 ayarlayabilmek i\u00e7in ayn\u0131 URL altyap\u0131s\u0131na ve dizinine ait olan ba\u015fka bir sayfay\u0131 veya istenilen sayfay\u0131 belirlemek yeterli olacakt\u0131r.<\/span><\/p>\n A\u00e7\u0131l\u0131\u015f Sayfas\u0131 Deneyimi<\/b><\/p>\n \u00a0\u00a0Kullan\u0131c\u0131lar\u0131n anahtar kelime hakk\u0131nda yeterince bilgi bulabilmesini sa\u011flamak, deneyimin iyi bir d\u00fczeyde oldu\u011funu g\u00f6steren fakt\u00f6rler aras\u0131nda yer almaktad\u0131r. Karma\u015f\u0131k bir tasar\u0131m olmad\u0131\u011f\u0131 taktirde deneyimin daha iyi bir halde g\u00f6r\u00fclmesi, s\u00f6z konusu haline gelir. \u0130\u00e7eri\u011fin ve sayfadaki bilgilerin yeterli olup olmad\u0131\u011f\u0131n\u0131 g\u00f6zlemlemek, yeterli olur. T\u00fcm bunlar\u0131n yan\u0131 s\u0131ra a\u00e7\u0131l\u0131\u015f sayfas\u0131 deneyimi, di\u011fer reklamlardan daha \u00f6n planda bir reklam g\u00f6r\u00fcn\u00fcm\u00fcne sahip olmaya yard\u0131mc\u0131 olur. Sayfan\u0131n ne kadar yararl\u0131 ve ne kadar alakal\u0131 oldu\u011funa da de\u011finmek gerekir. \u00c7\u00fcnk\u00fc alaka d\u00fczeyi ve yararl\u0131l\u0131k oran\u0131, Google taraf\u0131ndan \u00f6nemli g\u00f6r\u00fclen konular aras\u0131nda yer al\u0131r. T\u00fcm bunlara dikkat edilmesi, daha iyi bir g\u00f6r\u00fcn\u00fcme sahip olmaya yard\u0131mc\u0131 olur.<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Adwords Terimleri: A\u00e7\u0131l\u0131\u015f Sayfas\u0131 \u00a0\u00a0Kullan\u0131c\u0131lar\u0131n reklama t\u0131klad\u0131ktan sonra kar\u015f\u0131la\u015ft\u0131\u011f\u0131 sayfaya, a\u00e7\u0131l\u0131\u015f sayfas\u0131 denilmektedir. Bu sayfan\u0131n yabanc\u0131 dil kar\u015f\u0131l\u0131\u011f\u0131 landing page olarak bilinir. Reklam\u0131n hedef URL g\u00f6r\u00fcn\u00fcm\u00fc ne ise, sayfan\u0131n URL g\u00f6r\u00fcn\u00fcm\u00fc de ayn\u0131 olur. Her reklam i\u00e7in farkl\u0131 bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 belirlenebilir. Verilen her hizmetin ya da g\u00f6r\u00fcnt\u00fclenmesi istenilen her sayfan\u0131n ayr\u0131 bir a\u00e7\u0131l\u0131\u015f sayfas\u0131…<\/p>\n","protected":false},"author":1,"featured_media":28726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[766,664],"yst_prominent_words":[],"class_list":["post-31565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-acilis-sayfasi-en","tag-adwords-en"],"_links":{"self":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/comments?post=31565"}],"version-history":[{"count":0,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/posts\/31565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media\/28726"}],"wp:attachment":[{"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/media?parent=31565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/categories?post=31565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/tags?post=31565"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/profaj.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=31565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}